Alignable, The Local Business Owner Online Network

With over 1,000,000 meaningful relationships already established, Alignable is an online network exclusively for local business owners. Alignable members establish a personalized core network of trusted industry peers who align with their goals, needs and target customer base.

Alignable is active in over 8,000 communities.  Members have the opportunity to meet fellow business owners nearby, network, generate customer referrals, co-promote, ask questions and benefit from word-of-mouth marketing through discussions and knowledge sharing.

Business owners have the opportunity to connect in their community for free on Alignable by:

  • Networking: Connect with the business owners in your community you want to meet  with.
  • Word of Mouth: Increase local awareness for business by sharing promotions, events and content.
  • Referrals: Get more referrals by building trusted relationships with local business owners nearby.

Alignable

Levo, a Resource to Help Navigate and Advance Careers

Levo is a network for millennials in the workplace. The company provides young professionals with resources to help them navigate and advance their careers. Levo grants its members digital access to mentors, a community of professionals, job postings, and live chats with prominent business role models.

Another way to get involved is Levo provides Topic of the Day, a new discussion every day to inspire, inform, and share your passions with fellow Levo members. Members can join the conversation and become an active member of the Levo community!

Levo Courses offer a complete toolkit designed to help find a career to love. Each guide offers coaching exercises, videos, and worksheets to get you the ultimate results—a job and career path to be passionate about.

Office Hours is a series of conversations with extraordinary leaders. It grants visitors exclusive inside look into the career path, lessons learned, and personal advice from top mentors and experts through videos that may be accessed through the site.

Like any other social platform, it is all about engagement. Be sure to connect, view profiles, follow, and private message other users on Levo.

Levo topic of day

 

 

Ingredients for a Successful Email Design

When someone opens your company’s marketing campaign e-mail, there are certain key elements that should be included to drive brand awareness and increase sales.  Here are the top four fundamentals that should be considered:

1.  Logo and colors are going to be the first things to stand out.

Use these design elements consistently so your email contacts easily recognize your brand.

2.  Image

Make sure to use an image that supports the purpose of your email message and is high resolution.

3.  Text

Design your text in a way that catches the reader’s attention. quickly. When people read online or on a mobile device, they typically scan the content before they read it.

4.  Call-to-action

Be sure to tell your readers what they should do next. You may want your readers to visit a specific page on your website, call your store, or redeem a coupon.  The message body should contain 3-5 sentences about why they should act on your call-to-action button.

email-marketing

 

Engagement Matters

Social Media platforms are created for engagement. In fact platforms like Facebook increase your organic reach on the feeds of people who you have already interacted with. You can reach more people on social media simply by replying to comments and initiating conversations with them.

Your social media presence in increased  when your connections relate to you and want to engage. Each of your posts and replies doesn’t have to be backed by research or about the service or product you stand by. By building relationships and showing personality, your customer base will organically grow with loyal followers that will share your content. To increase the impact of your interactions, you need to listen to your target ideal client and buzz in your industry.

online engagement

Ways to Increase Your Website’s Conversion Rate

Your web site has been made.  How do you get visitors to your site to paid customers? Here are three ways you can add to your website today to increase how many people visit your web site to how many of these visitors make a purchase or use your services.

  1. Using testimonials on your web site will have your visitor perceive less of a risk factor in moving forward with your business.
  2. Clearly state how your product or services will benefit the consumer.
  3. Incorporate a clear call to action whether it is to make a purchase, sign up to a workshop, connect, fill a form, or read a blog by using language that encourages the reader to take action as soon as possible .

pay button

 

 

Easel.ly Create Infographics

Easel.ly is an easy-to-use tool made for users to be able to create fun, attention grabbing infographics to be used on the web for social sites.  This is extremely helpful in visually representing both statistical and non-statistical data. The tool is free to use, but you do need to set-up an account to create an account.  Simply go on Easel.ly and either use your e-mail ID, or log-in directly with Facebook, or Google+.

Start creating your infographic using one of the many templates you see under the Public Visuals tab right after you sign in. You also have the option to upload your own background images and create your presentation from scratch with the many customization options.

Find out how to get started:

Strategize Your Content Marketing on LinkedIn Infographic

In a recent study of 9,000 site users, LinkedIn measured content from four different sources: peers, colleagues, brands, and influencers.  According to the study, 79 percent of LinkedIn users reported that they read or “engaged” (meaning they clicked, liked, shared or commented) with content on the platform at least once a week. Even more, 1 in 3 respondents said they did so daily. Check out the Infographic to see what is motivating LinkedIn members to engage with content.

Linkedin Infographic

Facebook Recommendation Feature

Whether you’re looking for a bakery or a barber shop, a veterinarian or a vacation rental, Recommendations helps you find it. Get exactly what you need from the friends who know you best by requesting a Recommendations from your contacts on Facebook by following this link:  https://www.facebook.com/recommendations/learn/ and click on Ask for Recommendations button.

facebook recommendation-1

 

 

 

Post your question in a Group or on News Feed.  When your friends comment, Facebook will add extra details to their recommendations like reviews and addresses.

Your friend’s recommendations will be added to your own customized map so you can find everything easily.

Two Useful Facebook Features You May Not Know

These are two Facebook features you may not be aware of that I thought you may find useful:

Want to see the history between another Facebook user and yourself? To see photos and old conversations with your contacts on this social site, click the ellipsis icon in your friend’s profile and tap ’See Friendship.’

Recall Conversations on Facebook

To view how people who are not your friends see your profile, click the ellipsis icon right next to the ’View Activity Log,’ and select ’View As’ This will allow you to look at your page through the perspective of people you don’t know and allow you to judge whether to adjust privacy settings.

See what users see

Find Trending Topics on Facebook

People from all over the world gather every day to share their thoughts and participate in real-time conversations on Facebook. Here is the way to find the most popular conversations, trending topics.

To the right of the News Feed, you can see a list of topics that have recently spiked in popularity. The list is personalized, including topics based on things you’re interested in and what is trending across Facebook overall. Each topic is accompanied by a headline that briefly explains why it is trending. You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.

trending-topics-on-facebook

You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.

trending-topics-on-facebook