Making use of Tiny Url

TinyURL is a URL shortening service that allows users to convert long web addresses into short, easy-to-remember ones. The reduced character count makes these short URLs perfect for posting on services such as Twitter that allow only a certain number of characters per message. Or can be used to make a post look more crisp. By entering in a URL in the text field,users will create a tiny URL that will not break in email postings and never expires. TinyURL was created as a free service to make posting long URLs easier, and may only be used for actual URLs.

url

Three Online Career Tools

There are a variety of career tools available to help with professional development.

Occupational Outlook Handbook (OOH)  – The OOH can help  find career information on duties, education, and training, pay, and outlook for hundreds of occupations

O*NET Online – O*NET Online is a tool for career development and job analysis with detailed descriptions of job function, skills, education, and employment trends.

American Business Journal Book of Lists – This resource has listings of hundreds of the hottest area companies in an assortment of fields across the United States, by ranking.

career tools

 

Microsoft Snipping Tool to capture screenshots

The easiest way to make a copy of something is to take a snapshot of your screen—this is what  the Microsoft Snipping Tool does. Use it to save and share news stories, movie reviews, or recipes.

Capture all or part of your PC screen, add notes, save the snip, or email it from the Snipping Tool window. You can capture any of the following types of snips:

  • Free-form snip. Draw a free-form shape around an object.
  • Rectangular snip. Drag the cursor around an object to form a rectangle.
  • Window snip. Select a window, such as a browser window or dialog box, that you want to capture.
  • Full-screen snip. Capture the entire screen.

After you capture a snip, it’s automatically copied to the Snipping Tool window. From there you can annotate, save, or share the snip.

Find out exactly how to use Snipping Tool HERE. 

Snipping Tool

Screenshot for Windows

Needing to know how to take screenshot from Windows?

press PrtScn = Windows captures the entire screen and copies it to the (invisible) clipboard.

Where can I find that key?

PrtScn ScrLk Pause Look for this group of keys at the upper right of your keyboard. Note: Print Screen (PrtScn) might have been abbreviated differently on your keyboard.

How do I take a screenshot of a single window?

hold down Alt and press PrtScn = Windows captures only the currently active window and copies it to the clipboard.

I guess it’s in the clipboard now. How can I paste it into a document or something?

hold down Ctrl and press V = Windows pastes the screenshot (that is in the clipboard) into a document or image you are currently editing.

Find out  more about Snipping tool to take screenshots HERE .

 

Windows screenshot

Alignable, The Local Business Owner Online Network

With over 1,000,000 meaningful relationships already established, Alignable is an online network exclusively for local business owners. Alignable members establish a personalized core network of trusted industry peers who align with their goals, needs and target customer base.

Alignable is active in over 8,000 communities.  Members have the opportunity to meet fellow business owners nearby, network, generate customer referrals, co-promote, ask questions and benefit from word-of-mouth marketing through discussions and knowledge sharing.

Business owners have the opportunity to connect in their community for free on Alignable by:

  • Networking: Connect with the business owners in your community you want to meet  with.
  • Word of Mouth: Increase local awareness for business by sharing promotions, events and content.
  • Referrals: Get more referrals by building trusted relationships with local business owners nearby.

Alignable

Levo, a Resource to Help Navigate and Advance Careers

Levo is a network for millennials in the workplace. The company provides young professionals with resources to help them navigate and advance their careers. Levo grants its members digital access to mentors, a community of professionals, job postings, and live chats with prominent business role models.

Another way to get involved is Levo provides Topic of the Day, a new discussion every day to inspire, inform, and share your passions with fellow Levo members. Members can join the conversation and become an active member of the Levo community!

Levo Courses offer a complete toolkit designed to help find a career to love. Each guide offers coaching exercises, videos, and worksheets to get you the ultimate results—a job and career path to be passionate about.

Office Hours is a series of conversations with extraordinary leaders. It grants visitors exclusive inside look into the career path, lessons learned, and personal advice from top mentors and experts through videos that may be accessed through the site.

Like any other social platform, it is all about engagement. Be sure to connect, view profiles, follow, and private message other users on Levo.

Levo topic of day

 

 

Ingredients for a Successful Email Design

When someone opens your company’s marketing campaign e-mail, there are certain key elements that should be included to drive brand awareness and increase sales.  Here are the top four fundamentals that should be considered:

1.  Logo and colors are going to be the first things to stand out.

Use these design elements consistently so your email contacts easily recognize your brand.

2.  Image

Make sure to use an image that supports the purpose of your email message and is high resolution.

3.  Text

Design your text in a way that catches the reader’s attention. quickly. When people read online or on a mobile device, they typically scan the content before they read it.

4.  Call-to-action

Be sure to tell your readers what they should do next. You may want your readers to visit a specific page on your website, call your store, or redeem a coupon.  The message body should contain 3-5 sentences about why they should act on your call-to-action button.

email-marketing

 

Engagement Matters

Social Media platforms are created for engagement. In fact platforms like Facebook increase your organic reach on the feeds of people who you have already interacted with. You can reach more people on social media simply by replying to comments and initiating conversations with them.

Your social media presence in increased  when your connections relate to you and want to engage. Each of your posts and replies doesn’t have to be backed by research or about the service or product you stand by. By building relationships and showing personality, your customer base will organically grow with loyal followers that will share your content. To increase the impact of your interactions, you need to listen to your target ideal client and buzz in your industry.

online engagement

Ways to Increase Your Website’s Conversion Rate

Your web site has been made.  How do you get visitors to your site to paid customers? Here are three ways you can add to your website today to increase how many people visit your web site to how many of these visitors make a purchase or use your services.

  1. Using testimonials on your web site will have your visitor perceive less of a risk factor in moving forward with your business.
  2. Clearly state how your product or services will benefit the consumer.
  3. Incorporate a clear call to action whether it is to make a purchase, sign up to a workshop, connect, fill a form, or read a blog by using language that encourages the reader to take action as soon as possible .

pay button