Content used for your web site to social media efforts is key to successfully attracting your ideal client and having them make the decision to find out more about your services or products. These are helpful tips on considering information to use or create:
- Listen to questions you are being asked and make sure to answer in your content.
- Share information around current events or trending topics that are relevant to your industry or of interest to your customer base.
- Use keywords and focus on your expertise. Staying relevant in a specific area will help establish a niche in your industry.
- Make sure the information is of value to the reader or of interest to the reader.
- Share other resources that your ideal client may find useful.