How to Add a YouTube Video Into a WordPress Blog

Don’t like to write and have considered video blogging instead? Created a YouTube video and don’t know how to add it your WordPress blog? Just have a trendy video that will fit well with the rest of your web site’s blog content? Here are the simple steps to embed video onto your blog page:

First go to the video’s YouTube page.

YouTube Video

Click on the Embed option. This is the embedded code you will need to add to your blog later in the instructions.

YouTube to blog post

Go   to the page where you add new posts to your WordPress web site. Add your text and decide where you want your video to be added. Click in that area.

YouTube video to WordPress Blog

Switch to text option and add embedded code to the area you want your video to be added.

YouTube Video to WordPress Blog

Go   back to Visual option and then click to Preview your blog . The video will appear.

Preview YouTube Video on WordPress Blog

 

 

 

 

Pre-schedule Your Facebook Updates

The best way to be consistent with your Facebook business page’s activities is to set time aside to pre-schedule your updates. Facebook algorithms are not friendly to third party pre-scheduling applications.  By using a third party application like Hootsuite, most likely your audience will not see the information unless they directly go into your fan page to search. Facebook does allow users to schedule their post directly from the Business Page.

To get started strategize on content, pattern, and quantity of post.

Start creating your post at the top of your Business Page’s Timeline.  Click next to Publish and select Schedule.

Facebook Schedule

Below Publication, select the date and time when you want the post to publish.  Click Schedule.

Facebook Schedule Posts

The page will show how many post have been scheduled with the option to view.

Facebook Schedule Posts

Be  sure to monitor the success of your efforts by viewing the Insights section.  Adjust posted times and subject depending on the outcome.

 

6 Ways to Ensure Your New Blog Gains Traction Quickly

New bloggers often feel frustrated or question if taking the time to write these articles are worth the effort.  The answer is yes! Don’t give up! Blog creation helps add fresh content on a web site (which helps with search engine optimization) and establish a fanbase that is sure to convert readers to ideal clients.

Keep these 6 tips in mind when exploring the content that is sure to magnetize readers to your site:

  • Do research on how to speak to your ideal client and what they are interested in. Check out what type of information that market is sharing on social sites.
  • Be timely. Tying your information to current events, seasons, and holidays will make your knowledge shared show up higher on a Google search.
  • Be a top contributor with your industry news. Leverage the power of industry leaders and align yourself with them.
  • Your content establishes history for your company’s activities. Include collaborating groups and people in stories about your organization. After writing a blog that mentions others, I send the organization or person the link with a quick note.  Most often than not, they will share the information on their social media sites and even at times through their e-mail list.
  • There are forums and communities all over the web that target readers around a particular topic in large numbers. These are a goldmine for finding out exactly how to help and connect to an ideal audience.
  • Don’t forget to use keywords in content, meta tags  for pictures, and tags on blogs .

create-your-fanbase

List Segmentation

Segmenting your newsletter means breaking the list of your subscribers into separate sub lists. When asked whether to have more than one list or not, my answer will always go towards the strategy that takes the least amount of work with the most impact.  The quickest way to reach a targeted audience online is through e-mail marketing. Decide how important it is to break up your list with your company’s future goals in mind. A well thought out plan will save on efforts for years to come.

List segmentation allows a marketer to target the messaging based on the readers’ interest and needs. Consider how to make the e-mail campaigns more relevant and write to those audiences. By categorizing your audience based on their specific interests provide value to each separate audience. List can also be separated by location and frequency of communication.

Dividing your list of subscribers has been found to increase engagement and overall performance of email campaigns. Successfully connecting with the correct audience is the first step to many other benefits, such as getting more email newsletters opened and ultimately inspiring more consumer action.

MailChimp, one of the leading e-mail marketing services, found that segmented campaigns had:

  • Opens 14.444% better than the list average
  • Clicks 14.994% better than the list average
  • Bounces 0.803% better than the list average

E-mail Segmentation

Promoting Your Next Workshop Online

Creating and presenting workshops is a great way to showcase your industry knowledge and experiences.  Putting systems in place to reach out to the correct audience is the next step to reaching success.

12 steps to reaching your ideal attendees and having them take action:

  • Create a title that is sure to catch their attention and add a description that meets a need of this group. Focus on your audience.
  • Make sure to give an incentive to encourage early registration.
  • Add an event or calendar page on your web site with keywords.
  • Create a persuasive blog for your next event with attractive details for the can’t-miss event.
  • Adding the workshop to an event platform like Eventbrite allows for a broader reach of readers that scan these sites for such opportunities.
  • Create a list of local community calendars to add the event.
  • Share on social media personal and professional platforms.
  • Create an e-mail campaign.
  • Contribute information to online discussion platforms like Nextdoor, LinkedIn Groups, Meetup, and etc.
  • If you give a presentation through another group during the promotional period, share workshop registration information verbally and follow up with a personalized e-mail to those that were interested.
  • Write a press release and send to the media.

Don’t stop marketing the event until the day of the event or until it is sold out!

Promote your workshop

Resources for Blogging Efforts

Maribel Garcia Valls, MPH, ACC. spoke to North Austin Influencers on Blogging to attract your ideal client.  Below are some links she shared to help with your blogging efforts:

Website Options: 

WordPress : This one is the best and most respected blogging platforms. It has so many options, yet it also has a bigger learning curve. Just note that you will have to pay for a hosting site with this option.

Weekly: This one is simple and easy to use if you want to build the site yourself. However, Google prefers WordPress for blogs.

WixThis is also a simple website and a cheaper option, but it also very limited. Again, Google prefers WordPress for blogs.

Blogging Tools:

Headline Analyzer:  This tool will help you create amazing headlines.

Hootsuite:  This tool will help you schedule all your social media at one time.

Mailchimp: Send newsletters for free using Mailchimp.

Read more from Maribel Garcia Valls, MPH, ACC.

Ideal Happy Client

Live 2 Lead ATX

You are invited to attend Live 2 Lead ATX . This information-packed half-day event is a leadership development experience designed to equip you with new perspectives, practical tools, and key takeaways on October 7th from 7:30 AM to 12:30 PM. If interested in attending, register at  http://www.l2latx.com/register.html­ To receive 40% off registration, enter the discount code of: Leadership

building-better-leaders live2lead

 

 

 

 

 

 

 

The program:

Leaders Eat Last, Simon Sinek

Presentation

Objective: Understand how to create an ideal environment in which people can be at their best.

Content:  When the conditions in our organization are right, we naturally trust each other and cooperate. But when leaders neglect the environment in which people must work, politics, silos, cynicism and self-interest prevail. The best leaders know how to build those conditions and the best organizations are the ones in which people work together to confront danger and seize opportunities. Simon will explain what it takes to create an environment in which people work as they were designed – together. It is under these conditions we are at our natural best.

The 15 Invaluable Laws of Growth: Live them and reach Your Potential, 

John C. Maxwell

Presentation

Objective: Identify practical principles which can be applied in developing one’s personal growth.

Content: John C. Maxwell makes the case that personal growth is the only vehicle by which individuals arrive at their full potential. Drawing from his own journey of self-development, John shares proven principles for upgrading your capacities to lead others and generate results. As he consistently makes plain, growth doesn’t happen automatically. To get where you want to go in life, personal development cannot be overlooked, postponed, or taken for granted. John will articulate truths you can apply immediately to make the most of your time, talents, and influence.

Leadership Lessons, Dan T. Cathy
Presentation

Objective: Learn qualities and attributes of a strong and effective leadership from a proven succesful CEO of

Chick-fil-A, Inc.

Content: Reflecting on his leadership achievements, Dan will share the “secret sauce” behind growing Chick-fil-A from one restaurant in 1946, to becoming the largest quick-service chicken restaurant in the US, with sales in 2015 exceeding $6B. Combining Innovation and a strong values system, Dan shares how strong leadership and unwavering principles create a recipe for tremendous reward in their business.

Multipliers: How the Best Leaders Make Everyone Smarter, Liz Wiseman

Presentation

Objective: Learn 5 Key Disciplines that turn smart leaders into genius makers

​Content: We’ve all had experience with two dramatically different types of leaders. The first type drains intelligence, energy and capability from the people around them and always needs to be the smartest person in the room. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. These are leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are Mutltipliers. Liz will explain how to be a Multiplier and 5 Key Disciplines that go with it.

Live 2 Lead ATX with John C. Maxwell

You are invited to attend Live 2 Lead ATX . This information-packed half-day event is a leadership development experience designed to equip you with new perspectives, practical tools, and key takeaways on October 7th from 7:30 AM to 12:30 PM. If interested in attending, register at  http://www.l2latx.com/register.html­ To receive 40% off registration, enter the discount code of: Leadership

Listen to John C. Maxwell who will Identify practical principles which can be applied in developing one’s personal growth.

john-c-maxwell live2lead

 

John C. Maxwell is a #1 New York Times bestselling author, coach, and speaker who has sold more than 25 million books in fifty languages. In 2014 he was identified as the #1 leader in business by the American Management Association® and the most influential leadership expert in the world by Business Insider and Inc. magazine. He has also been voted the top leadership professional in the world on LeadershipGurus.net for six consecutive years. As the founder of The John Maxwell Company, The John Maxwell Team, and EQUIP, he has trained more than 5 million leaders in nearly every country of the world. The recipient of the Mother Teresa Prize for Global Peace and Leadership from the Luminary Leadership Network, Dr. Maxwell speaks each year to Fortune 500 companies, presidents of nations, and many of the world’s top business leaders. He can be followed at Twitter.com/JohnCMaxwell.

For more information about him visit JohnMaxwell.com

AT this year’s Live2Lead program John C. Maxwell will cover

The 15 Invaluable Laws of Growth: Live them and reach Your Potential, 

Objective: Identify practical principles which can be applied in developing one’s personal growth.

Content: John C. Maxwell makes the case that personal growth is the only vehicle by which individuals arrive at their full potential. Drawing from his own journey of self-development, John shares proven principles for upgrading your capacities to lead others and generate results. As he consistently makes plain, growth doesn’t happen automatically. To get where you want to go in life, personal development cannot be overlooked, postponed, or taken for granted. John will articulate truths you can apply immediately to make the most of your time, talents, and influence.

Live 2 Lead ATX with Dan Cathy, CEO of Chick-fil-A

You are invited to attend Live 2 Lead ATX . This information-packed half-day event is a leadership development experience designed to equip you with new perspectives, practical tools, and key takeaways on October 7th from 7:30 AM to 12:30 PM. If interested in attending, register at  http://www.l2latx.com/register.html­ To receive 40% off registration, enter the discount code of: Leadership

Listen to Dan Cathy, Chairman, President, and CEO of Chick-fil-A to learn qualities and attributes of strong and effective leadership from a proven successful CEO of  Chick-fil-A, Inc.

dan-cathy-quote

 

Dan Cathy has served since 2013 as Chairman, President and CEO for Chick-fil-A, one of North America’s largest family-owned businesses. As head of the quick-service chicken restaurant, Dan has taken an unconventional, yet personally and professionally rewarding approach to Chick-fil-A leadership. Spending the majority of his time traveling to the Atlanta-based chain’s restaurants, he believes working in the field enables him to personally convey his servant spirit to the company’s 70,000-plus employees.our paragraph here.

Leadership Lessons, Dan T. Cathy

Objective: Learn qualities and attributes of a strong and effective leadership from a proven succesful CEO of Chick-fil-A, Inc.

Content: Reflecting on his leadership achievements, Dan will share the “secret sauce” behind growing Chick-fil-A from one restaurant in 1946, to becoming the largest quick-service chicken restaurant in the US, with sales in 2015 exceeding $6B. Combining Innovation and a strong values system, Dan shares how strong leadership and unwavering principles create a recipe for tremendous reward in their business.

 

Live 2 Lead ATX with Liz Wiseman

You are invited to attend Live 2 Lead ATX . This information-packed half-day event is a leadership development experience designed to equip you with new perspectives, practical tools, and key takeaways on October 7th from 7:30 AM to 12:30 PM. If interested in attending, register at  http://www.l2latx.com/register.html­ To receive 40% off registration, enter the discount code of: Leadership

Listen to Liz Wiseman, Researcher, executive advisor, speaker, and President of the Wiseman Group to Learn 5 Key Disciplines that turn smart leaders into genius makers. 

liz-wiseman

 

Liz Wiseman teaches leadership to executives and emerging leaders around the world. She is the President of The Wiseman Group, a leadership research and development firm headquartered in Silicon Valley. She is the author of three bestselling books: Rookie Smarts: Why Learning Beats Knowing in the New Game of Work, Multipliers: How the Best Leaders Make Everyone Smarter and The Multiplier Effect: Tapping the Genius Inside Our Schools. A former executive at Oracle Corporation, she worked over the course of 17 years as the Vice President of Oracle University and as the global leader for Human Resource Development.

Multipliers: How the Best Leaders Make Everyone Smarter, Liz Wiseman

Objective: Learn 5 Key Disciplines that turn smart leaders into genius makers

​Content: We’ve all had experience with two dramatically different types of leaders. The first type drains intelligence, energy and capability from the people around them and always needs to be the smartest person in the room. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. These are leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are Multipliers. Liz will explain how to be a Multiplier and 5 Key Disciplines that go with it.