Help a Reporter Out (HARO) is a service that connects journalists looking for information with experts in a variety of fields. Interested users can sign up for free and receive emails a few times each day to sort through the requests from reporters and find topics relevant to their business. Each email will list the details and requirements for a particular story. Then e-mail receivers respond to the question being posed within the time frame while ensuring to meet any listed requirements such as response length or deadlines. These efforts can land links on other web site or some major news sites. There is a premium option that allows for a more specific request per keywords. Success stories range from businesses being quoted in the Wall Street Journal to business growth.
