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Improving your company’s Yelp profile

For business owners wanting to get started on Yelp or improve their presence there, here are a few points to keep in mind.

  1. Advertisers can’t pay to add or remove reviews.
  2. “Recommended” reviews are chosen by an automated algorithm. You can flag a review for a second look if you’d like, but those “501” reviews (5 stars, 0 friends, 1 review) are probably not going to make the cut, even if you are an advertiser.
  3. No payment is needed to begin take advantage of the great free tools available to business owners on Yelp.

Now you are ready to get started or improve your presence on Yelp.

Claim your business.  Visit this web site HTTPS://BIZ.YELP.com .  Make sure your business information is complete with contact info and photos.  Tell your story.

Update your information. Make sure your customers know how to reach you when they are ready.  Continue to add photos to showcase the best of your business.  Be sure to update info like hours.

Respond to reviews. Publicly thank those who review you. Do not respond negatively to negative reviews. Do let them know they’ve been heard, and consider their feedback with an open mind.

Check analytics.  See what’s happening on your page in real time. Track clicks, calls, page visits – and learn more about your potential customers.

Use Yelp review badges.  Review online Badges allow you to showcase your business’s reviews from Yelp on your own website, and the counter updates every time you get a new review. If you don’t have any reviews yet, it’s also a good way to drive traffic to your Yelp Business Page. These are a free feature that you can set up by going to the Review Badges section of Yelp for Business Owners.  It is against guidelines to request reviews, but this is a great way for you to let people know about your Yelp Biz account.

Request a “Find Us on Yelp” sticker for your office window to let clients know about your account.

Request guidelines for using Yelp’s logos, reviews, and star ratings.

yelp analytics

 

Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.

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Testimonials 

Vicky Valdez
Vicky Valdez
Founder and Director of Business Development at LoneStar Foundation
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“Monica is a true strategic marketing professional...….she always recommends amazing tools and strategies that allow me to work more efficiently with the most impact."
Deborah Snelgrove
Deborah Snelgrove
Events & visitor experience creator and Leader for Universities
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“Monica worked with me on a smart action plan on how to make the most of my online networking opportunities and presence."
Margarita Foss
Margarita Foss
The Latina Emotional Coach
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“Monica is professional and knowledgeable. We worked on getting my marketing efforts organized with a realistic to do list using a project management tool and improving my presence on LinkedIn.
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