Use your online presence to personify your company

Ever been motivated to buy a product or use a service by a really good story? By creating a personality on your web site and social media that consumers can relate to, companies can propel their brand into new levels.

Remember that people relate more to people than just another company out of millions on the web to choose from. By using the “About Us” page of a web site, the why behind your company’s story can be shared to humanize your company. Discuss why it was important to solve the particular problem your product or service helps with. Create an image that consumers will feel drawn too.

Continue to use a certain tone and conversational speak on social media platforms. Avoid sounding like a robot or brochure and engage with captivating photos that help brand your company’s tone.  Soon your clients will gravitate to you and become your raving fans!

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Increase SEO to get more return on your investment

Are you several pages away from ranking first on an organic Google search? Spent lots of money on a web site, but the clients you would like can’t find you? It is time to concentrate on key factors to improve these results.

Sometimes less is best. Targeting qualified and relevant traffic is better than having huge views that will never use your product or service. Be sure to know who your ideal demographic is.  Pay attention to user patterns; including the time readers spend on web page (engagement rates) and what they do while there. The goal is not to get huge traffic, but traffic that will convert into an action.

Search Engine Optimization (SEO) is something that needs to be worked on consistently and long term. For companies expecting instant results, this will not happen.  Shares and creating amazing content help with SEO, but there are other factors that help.  Website performance, technical SEO, A/B testing, analytics, and tweaking your content over time can prevent a web site from making it to the first page of Google search results. Create a checklist and make sure these items are being worked on regularly.

It should be standard practice for your organization to look at your most valuable content every 6 months, update it, and refresh it. Make sure there is enough content to compel a reader to take an action.

It does not matter the amount of traffic to your web site, there is no benefit to having a site that is too confusing for a viewer to take an action. Evaluate the layout of your web site. Content strategy brings people to a site and entices potential customers to know more about your services and products.  Make visitors have a good experience on the site.

Web site seo

Use a keywords strategy for SEO success

When talking about online presence, Search Engine Optimization (SEO) is the most frequently used term. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

The key to success with this is content strategy and using keywords. Here are a few ways to accomplish this:

Analyze what are your keywords. Create a list that includes your site URLs along with page information like the target keyword, headline, meta description, and internal links. This audit sets the stage for executing strategy adjustments that should improve your rankings and results.

Sorting your content by targeted keyword and pay attention which pages have the same targets. Select which piece of content is the strongest for each keyword, the page that you’d most prefer for search engines to send visitors to. This is the one which should likely be targeted for that keyword. You can also start the process of optimizing your other content pages to target new, different keywords. Be sure to also match your most impressive content work with the most advantageous keywords. This could mean keywords that are the most popular in searches overall, those most common to your particular industry, or those that have the least competition (your niche).

Create an ongoing system of checking and maintaining content by proactively avoid future issues.  A successful content strategy will allow new content to flourish by keyword.

SEO

Email Error Etiquette

That send button has been clicked, and you have realized there is an error to your email campaign. How do you respond?  What is proper etiquette to this type of mistake? Depending how and what was the error determines the next step.

If and when the inevitable happens, know how to best respond to recover from the error with grace. Sometimes, this means doing nothing at all.

For small error such as a minor typo, take it as a lesson and put systems in place so this does not happen again. Keep this discovery in house. No need to apologize.

A major error can be a broken link for information emphasized in the communication or an unintentionally offensive email—customers are more likely to forgive and forget when companies confess and apologize for the mistake. Acknowledge the error and put a positive spin on it when appropriate.  When mistakes slip through, respond accordingly to save customer relationships.

Apologize

Common email marketing campaign errors

It is the beginning of  the work week  and you are anxious to get  your newsletter out. Before clicking that send button, make sure to double check for errors. According to Boomerang, Mondays are when more errors are made in subject lines than emails sent on any other day.
Check for these common email marketing mistakes:

  1.  Simple typos that can occur either in the body of the email or the subject line. Typos in subject lines are likely to cost businesses at least a few email opens.
  2. Dated information for sales that have already ended or events that happened last month. This will reduce call-to-action and aggravate potential clients.
  3. Broken links can either take contacts to the wrong page, or take them to no page at all.
  4. Including a person’s name in the email greeting can impress contacts, but when emails show up saying “Dear First Name,” or “Dear […],” the intended effect is reversed.

 Email mistakes

Selling tickets to your next event

Creating an effective social media campaign can mean the difference between having an audience or not to your next event. Knowing when and how to push information out on each platform is key to the marketing campaign.

The first stage is making the announcement with colors that help brand the event and all the information the potential audience will need to take an interest in the event.  This should include the Ws (who, what, when, where, and why ) and cost.  The biggest mistake that can be made is not including a way to easily take an action and register. Create early bird ticket sales, if the option can be available. Be sure to double check all details are correct.

Continue to build hype throughout the campaign will get people talking about your event and sharing with others.  Social ads like Facebook boost or Instagram stories can be key to keeping the event relevant to potential audiences.   Keep ticket sales from going stagnate by posting interactive content  or posting eye-catching photos.

The last faze of event promotion is to convert all those still considering attending, but have not taking an option. Share interesting tidbits about the event more often. Countdowns to events help create excitement and last minute purchases.  Have a good strategy in place, and be a rock star to your next event campaign.

rock star to next event campaign

 

Use Facebook Checkout to boost your Eventbrite ticket sales for upcoming event

Integrating Facebook Checkout with Eventbrite event helps organizers boost their  reach and convert people who are interested in Facebook Event into event attendees. This feature makes it easier for attendees to buy tickets without leaving the Facebook app. The result has been more complete checkouts with 20% more paid tickets and 2X more free tickets on Facebook. Next time you are creating an event, consider trying this feature.

Facebook Eventbrite event sale feature

Connect Square payments to Mailchimp to sell directly from a landing page

Want to get started on selling your product before creating a more complex web site?  Sett up a full e-commerce store can be created on a Square account and connected to Mailchimp.  This can be a less costly and flexible solution to building a web site.  Just design a beautiful, branded landing page in Mailchimp, and start showcasing your product.

Mailchimp’s free landing page builder makes it easy to design and publish customized landing pages that work for some business or is temporary solution before building a more complex WordPress web site. There are many pre-designed templates to choose from or select a basic layout to have a look different from the templates. Select colors, add images, and be sure to include call to actions.  Add payment options directly to your landing page for quick, easy way to sell a special item and run targeted promotions.  Create a consistent brand experience across all of your sales and marketing touch points.

online sales

Organize your contacts with tags on Mailchimp

Tags are labels or categories you can create on Mailchimp to help organize your contacts based on information the organizer has to communicate in a more customized way depending on who is on your list and different results.

Tags took the place of previously segmented list created in Mailchimp. For the segmented list already created static, Mailchimp has automatically converted them to tags for users.  These can be  found on the Tags page in audience section.

Tags are built for use of internal audience organization. Contacts should be directed to use groups first and then tagging can be applied.

Tags can be completely customized to be used however needed. There is an option to create a comprehensive tagging structure to organize all contacts, or a few tags can be added to identify some key contacts. Automation can also be created that triggers when a specific tag is added to a contact.

There are a few ways to work with tags. Tags can be created and then add tags from the contact table, individually from a contact’s profile, or from the Tags page in audience section of Mailchimp. Contacts can be imported and then a tag added to the entire import, or a tag added when a single subscriber added.

The important part is to have a clear strategy before getting started on how tagging will help and which tags to use.  If needing assistance, contact someone that can best advise you on creating the ideal plan to move forward.

Bags for purchases on a white background.

 

Need to know how to add new contacts to Mailchimp?

Whether you have just one person that tells you they would like to receive updates from you or a list of contacts, here are quick ways to have them added to your Mailchimp audience list:

1.  One way is to lead them to your web site so that they can sign up themselves with a simple follow up email. This will help with your web site SEO as you will have a new visitor that may even visit other areas of your site and take an action.

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2. If adding one contact, click on Audience and then Manage Audience. Select “Add a subscriber”.

 

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3. If wanting to import contacts, simply select that option.  Create spread sheet with First Name, Last Name, and Email on the list. Save as CSV.