Summer Social Series

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Our next workshop is on July 17, 2019 at 9:30 AM to 11:30 AM.

You’ve had this beautiful, functional WordPress web site created for your services/products. Now you want to make changes, but not have to always contact your web site designer to make these adjustments. This is a hands-on interactive workshop to have users feel more comfortable with the back end of their WordPress site. Register HERE. 

Linkedin

Our next workshop is on July 31, 2019 at 9:30 AM to 11:30 AM.

LinkedIn is today’s most popular business social network that connects professionals from all over the world. “Getting You LinkedIn for Successful Results!” is a hands on, interactive workshop in which participants will successfully complete their profiles to allow them to confidently maneuver through various features of the platform while increasing visibility and acquiring a clear brand strategy for moving forward. Register HERE. 

Content2

Our next workshop is on August 14, 2019 at 9:30 AM to 11:30 AM.

Creating the right content is important in building your brand, growing your customer base, and staying connected to your ideal client. In this session,  we will discuss keywords, useful uses of information, strategic ways to get your correct message across to the audience you want to attract. Register HERE. 

MeetupOur next workshop is on August 28, 2019 at 9:30 AM to 11:30 AM.

Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. Meetup allows members to find and join groups and organizers the ability to grow their presence through common interests.  We will discuss ways to use commonalities to meet personal and professional goals through memberships and as a thought leader in an organizer role. Register HERE. 

Don’t keep your Meetup group a secret

The Meetup platform announces new groups to members who have expressed interest in a certain range of topics. If you are an organizer, is that all you will have to do to get the word out about your group? Chances is that is not going to be enough to get people to join the group and be active. There are other steps you will have to take.

Share information about your group on social media.  Use keywords and phrases to attract friends or their contacts on your social sites. Use hashtags to be searchable by new people.  Use groups on sites like LinkedIn and Facebook to distribute information about future activity about the group. Tag appropriate collaborators.

Be found on Search Engines. Meetup has a strong presence on the web. use this to your advantage. Use keywords on titles,descriptions, and location indicators to show up higher on a search.

Cross promote with others that serve the same audience. Share your group details at community spaces that make sense like the location where you will be meeting, libraries, and co-working spaces.  Be sure to get permission.

Ask your active members to help spread the word. Have your active members help spread the word about your group.  Take many pictures and let attendees know where they will be posted. Share exciting news about the group.

Invite friends and colleagues that may be interested in the group.  Don’t forget the people you already know and ask them to invite others. 

Increase SEO to get more return on your investment

Are you several pages away from ranking first on an organic Google search? Spent lots of money on a web site, but the clients you would like can’t find you? It is time to concentrate on key factors to improve these results.

Sometimes less is best. Targeting qualified and relevant traffic is better than having huge views that will never use your product or service. Be sure to know who your ideal demographic is.  Pay attention to user patterns; including the time readers spend on web page (engagement rates) and what they do while there. The goal is not to get huge traffic, but traffic that will convert into an action.

Search Engine Optimization (SEO) is something that needs to be worked on consistently and long term. For companies expecting instant results, this will not happen.  Shares and creating amazing content help with SEO, but there are other factors that help.  Website performance, technical SEO, A/B testing, analytics, and tweaking your content over time can prevent a web site from making it to the first page of Google search results. Create a checklist and make sure these items are being worked on regularly.

It should be standard practice for your organization to look at your most valuable content every 6 months, update it, and refresh it. Make sure there is enough content to compel a reader to take an action.

It does not matter the amount of traffic to your web site, there is no benefit to having a site that is too confusing for a viewer to take an action. Evaluate the layout of your web site. Content strategy brings people to a site and entices potential customers to know more about your services and products.  Make visitors have a good experience on the site.

Web site seo

Alignable, The Local Business Owner Online Network

With over 1,000,000 meaningful relationships already established, Alignable is an online network exclusively for local business owners. Alignable members establish a personalized core network of trusted industry peers who align with their goals, needs and target customer base.

Alignable is active in over 8,000 communities.  Members have the opportunity to meet fellow business owners nearby, network, generate customer referrals, co-promote, ask questions and benefit from word-of-mouth marketing through discussions and knowledge sharing.

Business owners have the opportunity to connect in their community for free on Alignable by:

  • Networking: Connect with the business owners in your community you want to meet  with.
  • Word of Mouth: Increase local awareness for business by sharing promotions, events and content.
  • Referrals: Get more referrals by building trusted relationships with local business owners nearby.

Alignable

Levo, a Resource to Help Navigate and Advance Careers

Levo is a network for millennials in the workplace. The company provides young professionals with resources to help them navigate and advance their careers. Levo grants its members digital access to mentors, a community of professionals, job postings, and live chats with prominent business role models.

Another way to get involved is Levo provides Topic of the Day, a new discussion every day to inspire, inform, and share your passions with fellow Levo members. Members can join the conversation and become an active member of the Levo community!

Levo Courses offer a complete toolkit designed to help find a career to love. Each guide offers coaching exercises, videos, and worksheets to get you the ultimate results—a job and career path to be passionate about.

Office Hours is a series of conversations with extraordinary leaders. It grants visitors exclusive inside look into the career path, lessons learned, and personal advice from top mentors and experts through videos that may be accessed through the site.

Like any other social platform, it is all about engagement. Be sure to connect, view profiles, follow, and private message other users on Levo.

Levo topic of day

 

 

Ingredients for a Successful Email Design

When someone opens your company’s marketing campaign e-mail, there are certain key elements that should be included to drive brand awareness and increase sales.  Here are the top four fundamentals that should be considered:

1.  Logo and colors are going to be the first things to stand out.

Use these design elements consistently so your email contacts easily recognize your brand.

2.  Image

Make sure to use an image that supports the purpose of your email message and is high resolution.

3.  Text

Design your text in a way that catches the reader’s attention. quickly. When people read online or on a mobile device, they typically scan the content before they read it.

4.  Call-to-action

Be sure to tell your readers what they should do next. You may want your readers to visit a specific page on your website, call your store, or redeem a coupon.  The message body should contain 3-5 sentences about why they should act on your call-to-action button.

email-marketing

 

Engagement Matters

Social Media platforms are created for engagement. In fact platforms like Facebook increase your organic reach on the feeds of people who you have already interacted with. You can reach more people on social media simply by replying to comments and initiating conversations with them.

Your social media presence in increased  when your connections relate to you and want to engage. Each of your posts and replies doesn’t have to be backed by research or about the service or product you stand by. By building relationships and showing personality, your customer base will organically grow with loyal followers that will share your content. To increase the impact of your interactions, you need to listen to your target ideal client and buzz in your industry.

online engagement

Ways to Increase Your Website’s Conversion Rate

Your web site has been made.  How do you get visitors to your site to paid customers? Here are three ways you can add to your website today to increase how many people visit your web site to how many of these visitors make a purchase or use your services.

  1. Using testimonials on your web site will have your visitor perceive less of a risk factor in moving forward with your business.
  2. Clearly state how your product or services will benefit the consumer.
  3. Incorporate a clear call to action whether it is to make a purchase, sign up to a workshop, connect, fill a form, or read a blog by using language that encourages the reader to take action as soon as possible .

pay button

 

 

How to Add a YouTube Video Into a WordPress Blog

Don’t like to write and have considered video blogging instead? Created a YouTube video and don’t know how to add it your WordPress blog? Just have a trendy video that will fit well with the rest of your web site’s blog content? Here are the simple steps to embed video onto your blog page:

First go to the video’s YouTube page.

YouTube Video

Click on the Embed option. This is the embedded code you will need to add to your blog later in the instructions.

YouTube to blog post

Go   to the page where you add new posts to your WordPress web site. Add your text and decide where you want your video to be added. Click in that area.

YouTube video to WordPress Blog

Switch to text option and add embedded code to the area you want your video to be added.

YouTube Video to WordPress Blog

Go   back to Visual option and then click to Preview your blog . The video will appear.

Preview YouTube Video on WordPress Blog

 

 

 

 

6 Ways to Ensure Your New Blog Gains Traction Quickly

New bloggers often feel frustrated or question if taking the time to write these articles are worth the effort.  The answer is yes! Don’t give up! Blog creation helps add fresh content on a web site (which helps with search engine optimization) and establish a fanbase that is sure to convert readers to ideal clients.

Keep these 6 tips in mind when exploring the content that is sure to magnetize readers to your site:

  • Do research on how to speak to your ideal client and what they are interested in. Check out what type of information that market is sharing on social sites.
  • Be timely. Tying your information to current events, seasons, and holidays will make your knowledge shared show up higher on a Google search.
  • Be a top contributor with your industry news. Leverage the power of industry leaders and align yourself with them.
  • Your content establishes history for your company’s activities. Include collaborating groups and people in stories about your organization. After writing a blog that mentions others, I send the organization or person the link with a quick note.  Most often than not, they will share the information on their social media sites and even at times through their e-mail list.
  • There are forums and communities all over the web that target readers around a particular topic in large numbers. These are a goldmine for finding out exactly how to help and connect to an ideal audience.
  • Don’t forget to use keywords in content, meta tags  for pictures, and tags on blogs .

create-your-fanbase