List Segmentation
Segmenting your newsletter means breaking the list of your subscribers into separate sub lists. When asked whether to have more than one list or not, my answer will always go towards the strategy that takes the least amount of work with the most impact. The quickest way to reach a targeted audience online is through e-mail […]
Brand Your E-mails
Branding your emails helps your business stand out when opened by your contacts. Making sure your business is recognizable, allows your clients to quickly associate an email with your business. It will also help you build familiarity with potential customers who signed up to learn more about what you have to offer. Here are a few points to […]
Use Your Online Touch Points to Grow Your E-mail List
E-mail campaigns are a successful way to grow your business and stay connected to your ideal client to communicate new, updates, and continued products/services. Are you making use of all your online touch points to grow your e-mail list? Here are some areas you may want to assess closer to make sure you are making […]
E-mail Marketing for the Online Presence of Your Business
By: Monica Peña (@MUNDUmedia) E-mail marketing is a great way to build loyalty, trust, and/or brand awareness. If used correctly, sending e-mail messages will cultivate long lasting relationships of a merchant with its current or previous customers, encourage customer loyalty, communicate updates on new products/services, and help create repeat business. Tips to getting started with your […]