WordPress top plugins

 WP Engine is the world’s leading WordPress digital experience platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster.  The WordPress directory is made up of nearly 55,000 plugins given WordPress users endless options for customizing and optimizing their WordPress site.  To narrow down the list: WP Engine publication, Torque, named top WordPress plugins for the following categories: eCommerce, Maintenance, Optimization, and Marketing.

Here are some of the plugins that made the list:

Easy Digital Downloads- Easy Digital Downloads’ solution is seamless and effortless when selling any sort of media file (photos, documents, software, etc.). This plugin is easily integrated with the most popular payment systems: PayPal, Bitpay Stripe, Braintree and more. There are also custom add-ons and themes available for maximum customization including the Simple Shipping extension which allows companies to easily collect shipping info from customers during checkout, set shipping rates for domestic and international orders, and mark payments as being shipped or not. Other notable features include discount codes and promotions, advanced reporting, and powerful, real-time customer management.

Event Tickets- This is the easiest way for visitors to RSVP or purchase tickets to events. The plugin works by allowing companies to add RSVPs and tickets to posts or pages. Users can easily collect payment by connecting their Paypal account. Event Tickets can also be synced with Events Calendar allowing admins to add ticketing purchasing capabilities to event listings. If support is needed, the Event Tickets developers at Modern Tribe are dedicated to supporting the users and the WordPress community as a whole.

Duplicate Post- This plugin makes it easy to replicate posts at any time with one click. No more copying and pasting every time needing to create the same post. The plugin has over two million active downloads and a five star rating, which makes it incredibly reliable. Install and activate and you can start replicating immediately.

Updraft Plus- Make back up and restoration much more complete and easier to use. With this plugin, backup to the cloud using any service from Google Drive to Dropbox, and then restore the original with just one click. This plugin is essential for any new site.

Ninja Forms-  Ninja Forms is easy to use for beginners and experts alike with built-in hooks, filters, and custom field templates when creating forms to site for any purpose. You have the flexibility to customize forms however you need.

Sidebars- Sidebars are a great way to present pages and other navigation in a way readers can easily see them. Site creators can completely customize the way they look with custom widgets. Display any page, post, archive category, or post type right on the side of your page. Custom Sidebars makes customization easy, also allows for import and export sidebars found that are appealing.

The Events Calendar- This app is perfect for online business specializing in events.  It  is the best way to display a calendar right on the site. The calendar works with everything from small restaurants to huge concert venues. Though the calendar comes with a skeleton style sheet, every piece of it can be customized. The plugin also works with Events Tickets, so companies can sell tickets directly from the calendar itself.

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Selling tickets to your next event

Creating an effective social media campaign can mean the difference between having an audience or not to your next event. Knowing when and how to push information out on each platform is key to the marketing campaign.

The first stage is making the announcement with colors that help brand the event and all the information the potential audience will need to take an interest in the event.  This should include the Ws (who, what, when, where, and why ) and cost.  The biggest mistake that can be made is not including a way to easily take an action and register. Create early bird ticket sales, if the option can be available. Be sure to double check all details are correct.

Continue to build hype throughout the campaign will get people talking about your event and sharing with others.  Social ads like Facebook boost or Instagram stories can be key to keeping the event relevant to potential audiences.   Keep ticket sales from going stagnate by posting interactive content  or posting eye-catching photos.

The last faze of event promotion is to convert all those still considering attending, but have not taking an option. Share interesting tidbits about the event more often. Countdowns to events help create excitement and last minute purchases.  Have a good strategy in place, and be a rock star to your next event campaign.

rock star to next event campaign

 

Facebook Tips: Making Use of Saved and Event Features

Two services I frequently assist clients with are strategic content and launching events. With that said, the two beneficial features I often use on Facebook are the Saved Option and Events and this is how:

Saved Option

Save links to information from useful resources, places, shows, music, movies and more from your News Feed.  It is valuable for users to save this information until ready to read, share, or respond. The user is the only one that can see items saved. To save, open the menu on a public posts and choose the Saved option. When ready to view information again, click Saved in Favorites to see again. For more detail: http://facebook.com/saved

Facebook Save Content

 

Events Feature

Keeping track of Facebook invites and upcoming events can get you to the right place to make those valuable offline connections: facebook.com/events and subscribe to receive notifications to events from selected Facebook pages.

Facebook event

Or, subscribe to receive event notifications straight from the Facebook page.

FB  event

 

Find similar type of events, events popular in your network, or plan an event  of your own by going to facebook.com/events and selecting create.

Facebook events

When creating an event there is a maximum number of people that can be invited depending on a variety of factors, including whether the invited guests are likely to respond and attend. Facebook created a  limit to the number of people any one person can invite as events with large invite lists had often been reported as spam. Facebook suggest an event organizer should only invite people known to be interested in the event type and know the organizer to help make it a positive experience for both event hosts and guests.

Some of the best ways to get potential attendees to join an event is to share posts about the event on Page, Timeline or in groups that meet the category to be interested in the event. Also personally ask guests that are excited about your event offline to invite people that they know would be interested online. Make sure the privacy setting is on public so that details are visible to anyone on or off Facebook. With this option, anyone can see the event description, photos, Wall posts and videos. The private option is only visible to the people who are invited. With this option, the user can also choose to allow guests to invite their friends. People who aren’t invited cannot view the event description, photos, Wall posts and videos.