Selling tickets to your next event

Creating an effective social media campaign can mean the difference between having an audience or not to your next event. Knowing when and how to push information out on each platform is key to the marketing campaign.

The first stage is making the announcement with colors that help brand the event and all the information the potential audience will need to take an interest in the event.  This should include the Ws (who, what, when, where, and why ) and cost.  The biggest mistake that can be made is not including a way to easily take an action and register. Create early bird ticket sales, if the option can be available. Be sure to double check all details are correct.

Continue to build hype throughout the campaign will get people talking about your event and sharing with others.  Social ads like Facebook boost or Instagram stories can be key to keeping the event relevant to potential audiences.   Keep ticket sales from going stagnate by posting interactive content  or posting eye-catching photos.

The last faze of event promotion is to convert all those still considering attending, but have not taking an option. Share interesting tidbits about the event more often. Countdowns to events help create excitement and last minute purchases.  Have a good strategy in place, and be a rock star to your next event campaign.

rock star to next event campaign

 

Facebook Tips: Making Use of Saved and Event Features

Two services I frequently assist clients with are strategic content and launching events. With that said, the two beneficial features I often use on Facebook are the Saved Option and Events and this is how:

Saved Option

Save links to information from useful resources, places, shows, music, movies and more from your News Feed.  It is valuable for users to save this information until ready to read, share, or respond. The user is the only one that can see items saved. To save, open the menu on a public posts and choose the Saved option. When ready to view information again, click Saved in Favorites to see again. For more detail: http://facebook.com/saved

Facebook Save Content

 

Events Feature

Keeping track of Facebook invites and upcoming events can get you to the right place to make those valuable offline connections: facebook.com/events and subscribe to receive notifications to events from selected Facebook pages.

Facebook event

Or, subscribe to receive event notifications straight from the Facebook page.

FB  event

 

Find similar type of events, events popular in your network, or plan an event  of your own by going to facebook.com/events and selecting create.

Facebook events

When creating an event there is a maximum number of people that can be invited depending on a variety of factors, including whether the invited guests are likely to respond and attend. Facebook created a  limit to the number of people any one person can invite as events with large invite lists had often been reported as spam. Facebook suggest an event organizer should only invite people known to be interested in the event type and know the organizer to help make it a positive experience for both event hosts and guests.

Some of the best ways to get potential attendees to join an event is to share posts about the event on Page, Timeline or in groups that meet the category to be interested in the event. Also personally ask guests that are excited about your event offline to invite people that they know would be interested online. Make sure the privacy setting is on public so that details are visible to anyone on or off Facebook. With this option, anyone can see the event description, photos, Wall posts and videos. The private option is only visible to the people who are invited. With this option, the user can also choose to allow guests to invite their friends. People who aren’t invited cannot view the event description, photos, Wall posts and videos.