Facebook Recommendation Feature

Whether you’re looking for a bakery or a barber shop, a veterinarian or a vacation rental, Recommendations helps you find it. Get exactly what you need from the friends who know you best by requesting a Recommendations from your contacts on Facebook by following this link:  https://www.facebook.com/recommendations/learn/ and click on Ask for Recommendations button.

facebook recommendation-1

 

 

 

Post your question in a Group or on News Feed.  When your friends comment, Facebook will add extra details to their recommendations like reviews and addresses.

Your friend’s recommendations will be added to your own customized map so you can find everything easily.

Two Useful Facebook Features You May Not Know

These are two Facebook features you may not be aware of that I thought you may find useful:

Want to see the history between another Facebook user and yourself? To see photos and old conversations with your contacts on this social site, click the ellipsis icon in your friend’s profile and tap ’See Friendship.’

Recall Conversations on Facebook

To view how people who are not your friends see your profile, click the ellipsis icon right next to the ’View Activity Log,’ and select ’View As’ This will allow you to look at your page through the perspective of people you don’t know and allow you to judge whether to adjust privacy settings.

See what users see

Find Trending Topics on Facebook

People from all over the world gather every day to share their thoughts and participate in real-time conversations on Facebook. Here is the way to find the most popular conversations, trending topics.

To the right of the News Feed, you can see a list of topics that have recently spiked in popularity. The list is personalized, including topics based on things you’re interested in and what is trending across Facebook overall. Each topic is accompanied by a headline that briefly explains why it is trending. You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.

trending-topics-on-facebook

You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.

trending-topics-on-facebook

Pre-schedule Your Facebook Updates

The best way to be consistent with your Facebook business page’s activities is to set time aside to pre-schedule your updates. Facebook algorithms are not friendly to third party pre-scheduling applications.  By using a third party application like Hootsuite, most likely your audience will not see the information unless they directly go into your fan page to search. Facebook does allow users to schedule their post directly from the Business Page.

To get started strategize on content, pattern, and quantity of post.

Start creating your post at the top of your Business Page’s Timeline.  Click next to Publish and select Schedule.

Facebook Schedule

Below Publication, select the date and time when you want the post to publish.  Click Schedule.

Facebook Schedule Posts

The page will show how many post have been scheduled with the option to view.

Facebook Schedule Posts

Be  sure to monitor the success of your efforts by viewing the Insights section.  Adjust posted times and subject depending on the outcome.

 

How to link Facebook profile or Business Page to Twitter account

Anyone who has ever attended my workshops knows I am all about using the least amount of energy with the most impact.  For those not wanting to go onto yet another social media platform or wanting more content on their Twitter feed, arranging for Facebook status updates to automatically post to Twitter is an ideal solution.

Here are the instructions to make this happen:

After you’ve linked your profile or Page, you can choose the types of posts that you want to share on Twitter.

To link your profile or Page to your Twitter account:

  1. Go to www.facebook.com/twitter
  2. Click Link to Twitter next to your profile or the Page you want to link
  3. Follow the on-screen instructions

To choose the types of posts that you want to share:

  1. Go to www.facebook.com/twitter
  2. Click Edit Settings below your profile or the Page you linked
  3. Click to check the box next to the things you want to share on Twitter
  4. Click Save Changes

Note: Only posts that have been shared with Public on Facebook will be shared on Twitter.

Facebook to Twitter

Facebook Uses Feedback to Adjust the News Feed Algorithm

The goal of Facebook News Feed is to show users the stories that matter most to them. Historically, the actions people take on Facebook of liking, clicking, commenting, or sharing a post are the main factors considered to determine what to show at the top of each user’s News Feed. But these factors don’t always conclude that the content is meaningful to the member.

Facebook is seeking to change this. “As part of our ongoing effort to improve News Feed, we ask over a thousand people to rate their experience every day and tell us how we can improve the content they see when they check Facebook — we call this our Feed Quality Panel. We also survey tens of thousands of people around the world each day to learn more about how well we’re ranking each person’s feed. We ask people to rate each story from one to five stars in response to the question “how much did you want to see this story in your News Feed?” From this research using a representative sample of people, we are able to better understand which stories people would be interested in seeing near the top of their News Feed even if they choose not to click, like or comment on them — and use this information to make ranking changes,” explains Cheng Zhang, Software Engineer, and Si Chen, Software Engineer with Facebook.

How will this affect Facebook Pages

  • Pages might see some declines in referral traffic if the rate at which their stories are clicked on does not match how much people report wanting to see those stories near the top of their News Feed. This update helps rebalance those two factors, so people are seeing relevant stories to them.
  • Pages should avoid encouraging people to take an action (such as encouraging lots of clicks), because this will likely only cause temporary spikes in metrics that might then be rebalanced by feed’s ranking over time.
  • Pages should continue to post things that audiences find meaningful and continue using Page post best practices.

Facebook businesses

Ways to Grow Your Email List Using Facebook

There has been much discussion by users of Facebook on the algorithms for how posts are seen by few viewers for accounts that are not paying for social media platform’s marketing program. Despite the decrease in organic reach, Facebook is one of the best ways to make a great first impression on potential customers and there are several opportunities to move the right audience to a more focused e-mail list.  Here are a few features that can be implemented with little effort :

Use the Facebook Call to Action Button

Facebook fan page has a call-to-action feature, a button which appears right next to the “Like” button on the cover photo and is another great way to encourage email sign-ups.  Add the “Sign Up” button and link to your online sign-up form so your Facebook visitors can join your mailing list easily.

Share your newsletters on the Facebook Fan Page

Give your Facebook fans the opportunity to view the great content your newsletter has to offer. Make sure to add subscribe option to the mail out.

Add Social Share to the Newsletter

This feature allows viewers of the email newsletters to share on their social media channels, including Facebook, Twitter, and LinkedIn.
Email campaignSubscribe Button


Snopes Debunks Facebook Rumors and More

Snopes.com , also known as the Urban Legends Reference Pages, is a website that covers urban legends,  Internet rumors, e-mail forwards, scams, and other stories of unknown or questionable origin. This popular web site receives 300,000 visits a day due to being a well-known resource for validating and debunking such stories in American popular culture. The site is organized by topic and includes a message board where stories and pictures of questionable veracity may be posted.

The same rumors seem to circulate in a slightly different form a couple of times a year or questions become a subject of conversation for the online platform Facebook. Here is how they are debunked by Snopes and the details:

  • [Rumor] Protect your copyright or privacy rights on Facebook by posting a particular legal notice to your Facebook wall.

Facebook users cannot retroactively negate any of the privacy or copyright terms they agreed to when they signed up for their accounts, nor can they unilaterally alter or contradict any new privacy or copyright terms instituted by Facebook, simply by posting a contrary legal notice on their Facebook walls. The fact that Facebook is now a publicly traded company (i.e., a company that has issued stocks which are traded on the open market) or an “open capital entity” has nothing to do with copyright protection or privacy rights. Any copyright or privacy agreements users of Facebook have entered into with that company prior to its becoming a publicly traded company or changing its policies remain in effect: they are neither diminished nor enhanced by Facebook’s public status. 

  • [Rumor] Facebook Messenger requires the acceptance of an alarming amount of personal data and direct control over your mobile device.

Washington Post noted, “many of these permission requests are neither uncommon nor unreasonable and aren’t really much different or more onerous than the permissions required by the main Facebook app itself.”

  • [Rumor] Facebook is getting rid of its privacy policy.

Whether you’ve been using the setting or not, the best way to control what people can find about you on Facebook is to choose who can see the individual things you share.

  • [Rumor] Facebook will be charging monthly fees.

The claim that Facebook will initiate user charges was the bait to lure people to the protest page and its hidden malicious payload; there are no plans afoot to require payment from those who use the site.
Facebook privacy

Facebook Tips: Making Use of Saved and Event Features

Two services I frequently assist clients with are strategic content and launching events. With that said, the two beneficial features I often use on Facebook are the Saved Option and Events and this is how:

Saved Option

Save links to information from useful resources, places, shows, music, movies and more from your News Feed.  It is valuable for users to save this information until ready to read, share, or respond. The user is the only one that can see items saved. To save, open the menu on a public posts and choose the Saved option. When ready to view information again, click Saved in Favorites to see again. For more detail: http://facebook.com/saved

Facebook Save Content

 

Events Feature

Keeping track of Facebook invites and upcoming events can get you to the right place to make those valuable offline connections: facebook.com/events and subscribe to receive notifications to events from selected Facebook pages.

Facebook event

Or, subscribe to receive event notifications straight from the Facebook page.

FB  event

 

Find similar type of events, events popular in your network, or plan an event  of your own by going to facebook.com/events and selecting create.

Facebook events

When creating an event there is a maximum number of people that can be invited depending on a variety of factors, including whether the invited guests are likely to respond and attend. Facebook created a  limit to the number of people any one person can invite as events with large invite lists had often been reported as spam. Facebook suggest an event organizer should only invite people known to be interested in the event type and know the organizer to help make it a positive experience for both event hosts and guests.

Some of the best ways to get potential attendees to join an event is to share posts about the event on Page, Timeline or in groups that meet the category to be interested in the event. Also personally ask guests that are excited about your event offline to invite people that they know would be interested online. Make sure the privacy setting is on public so that details are visible to anyone on or off Facebook. With this option, anyone can see the event description, photos, Wall posts and videos. The private option is only visible to the people who are invited. With this option, the user can also choose to allow guests to invite their friends. People who aren’t invited cannot view the event description, photos, Wall posts and videos.

Five Ways to Avoid E-mail Clutter

By: Monica Peña   (@MUNDUmedia)

Keeping e-mails straight can at times be really challenging.  5 easy steps to reducing e-mail clutter are:

  1. Unsubscribe to newsletters that are not being read.
  2. Advise others from your e-mail groups to not reply to all when not necessary.
  3. Reduce the amount of e-mails sent.  If communication on a certain topic is going back and forth too many times, call the person for quicker results.
  4. Set up folders or labels to keep information organized.
  5. Adjust account settings on your online social platforms.

Email

 

Quick Easy Steps to Adjust E-mail Settings on the Most Popular Platforms:

Facebook:

Click  at the top right of your homepage and select Settings.  In the left menu, click Notifications. Go to Email and click Edit. Choose if you want to receive all notifications or only notifications about your account, security and privacy.

Linkedin:

You can change your email notifications on the Privacy & Settings page.  Move your cursor over your photo in the top right of your homepage and select Privacy & Settings. You may be prompted to sign in to your account to get to your settings. Click the Communications side tab next to the envelope icon near the left side of the page. Click the Set the frequency of emails link to select the emails you’d like to receive and how often you’d like them delivered.

Linkedin Groups:

Move your cursor over Interests at the top of your homepage and select Groups.  Click the group’s name.  Click the Information and settings icon near the top right.  Click Your settings.  Check or uncheck the box next to “Send me an email for each new discussion”.  To turn group digest emails on or off, check or uncheck the box next to “Send me a digest of all activity in this group”. You can also change the frequency of digest emails in the gray box.

Google Plus:

To turn email notifications on or off open Google+. Place your cursor in the top left corner for the Google+ main menu. Click  Settings.  Scroll down to the Receive notifications heading.  Click each heading to open each section. Un-check the boxes next to actions for which you do not wish to receive email notifications

Twitter:

Log in to Twitter.  Click on the gear icon and select Settings from drop down menu.  Click on Email notifications from the settings sidebar.  Check or un-check the notification boxes to reflect your email preferences.  Click Save changes. Your preferences are now saved!

Meetup:

Go to Account at the very top of the page. Select e-mail and notifications. Click on the group e-mails that need to be adjusted. Read the options. You can choose how often you receive reminders for your Meetups through the Email and Notification settings for each of your Meetup Group profiles.  You can choose to receive receive reminders As they are sentAt most once per day or not at all by choosing the Don’t send me reminders option.  At most once per day:  If you are in a Meetup Group with more than one Meetup scheduled for the same calendar day, you’ll received a rolled-up email reminder with all of that day’s scheduled Meetups.