Facebook Insights to Go

With Facebook Insights to Go, users can get insights faster, filter, find, download, and share latest stats from Facebook IQ. Facebook IQ offers insights, studies and research using people, advertising and industry trends coming from Facebook, Instagram, Messenger and other platforms.

These insights can be searched by different category combinations including regions, industry, people, moments, campaigns, and platform.
These insights are particularly interesting to see information on what devices are being ed.

insights ecommerce

 

 

 

insights restaurant

 

 

 

 

 

insights restaurant 2

 

 

 

 

insights retail

 

This particularly of interesting when broken by industry to see what habits and whey consumers make certain choices.  Like the insights below that show of people surveyed, what made them make certain decision.

insights retail 2

Add an admin to a Facebook business page

If you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Type a name or email in the box and select the person from the list that appears.
  4. Click Editor to select a role from the drop down  menu.
  5. Click Add and enter your password to confirm.
There’s no limit to the number of people who can have a role on a Page. Moderator cannot edit, create, and delete posts.
Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept the invite before they can start helping you manage your Page.
Facebook roles

Selling with location-based data

Location-based marketing on mobile runs on opted-in location data. The vast majority of location-based marketing is powered by opted-in GPS data, received from smartphones. That is, when someone opts-in to share their location with an app, the latitude and longitude data gathered from that app is what powers location-based marketing and analytics. There are other sources that can be used, such as beacons, Wi-Fi, and IP address as well. All of these also require opt-in permission to use.

The two biggest entities using this technology to sell digital ads to location-based audiences are Facebook and Google. The two capture a combined 57% of all digital ad spend in 2018.

Let’s explore how this works.  First data taking in is the location data.  It is then aggregated and then matched to a “point of interest”, which is typically a business. This is one of the most difficult steps in the process, as it requires up-to-date business information, keeping track of which stores open and close, categorizing them correctly, as well as keeping up-to-date footprints of buildings. Many times the next step is to enrich the data, appending other demographic or behavioral insights to it to build out richer audience profiles. Marketers create a method to build or select their location-based audiences using this data. The marketer will want to take action on those audiences, serving ads or content to them across mobile, desktop, social media, or programmatic advertising.

This type of marketing can be specially beneficial for brick and mortar businesses like  restaurants, retailers, and auto dealers. For e-commerce businesses that want audiences that visit specific retail locations like competitors that sale similar product or seasonal, annual, or themed events like conferences and trade shows can also benefit.

A few examples of types of location based data technology.

 

  • Geofencing –Find real-time visitors.  Geofencing is creating a virtual barrier around a location. This can either be a radius around a large location, or a very specific building footprint. The word “geofencing” can also be used to refer to advertising when someone enters that virtual barrier. They may receive an alert, push notification, or an ad within a mobile app based upon that current location.
  • Geotargeting – Find past visitors to their locations. Geotargeting refers to delivering ads to people that were previously in, a specific location. Geotargeting refers to serving ads based upon historical location visits to points-of-interest, rather than serving ads based upon the current real-time location. Also known as geofencing campaigns.
  • Geoconquesting – Find Competitor’s visitors.  Geoconquesting refers to serving ads to people when they are currently in, or were previously in, a competitor’s location or locations. This tactic uses technology such as beacons or NFC to trigger ad delivery, alerts, or content to a smartphone that is within just a few feet of a specific location.

data based tech

 

Facebook Recommendation Feature

Whether you’re looking for a bakery or a barber shop, a veterinarian or a vacation rental, Recommendations helps you find it. Get exactly what you need from the friends who know you best by requesting a Recommendations from your contacts on Facebook by following this link:  https://www.facebook.com/recommendations/learn/ and click on Ask for Recommendations button.

facebook recommendation-1

 

 

 

Post your question in a Group or on News Feed.  When your friends comment, Facebook will add extra details to their recommendations like reviews and addresses.

Your friend’s recommendations will be added to your own customized map so you can find everything easily.

Two Useful Facebook Features You May Not Know

These are two Facebook features you may not be aware of that I thought you may find useful:

Want to see the history between another Facebook user and yourself? To see photos and old conversations with your contacts on this social site, click the ellipsis icon in your friend’s profile and tap ’See Friendship.’

Recall Conversations on Facebook

To view how people who are not your friends see your profile, click the ellipsis icon right next to the ’View Activity Log,’ and select ’View As’ This will allow you to look at your page through the perspective of people you don’t know and allow you to judge whether to adjust privacy settings.

See what users see

Find Trending Topics on Facebook

People from all over the world gather every day to share their thoughts and participate in real-time conversations on Facebook. Here is the way to find the most popular conversations, trending topics.

To the right of the News Feed, you can see a list of topics that have recently spiked in popularity. The list is personalized, including topics based on things you’re interested in and what is trending across Facebook overall. Each topic is accompanied by a headline that briefly explains why it is trending. You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.

trending-topics-on-facebook

You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.

trending-topics-on-facebook

Pre-schedule Your Facebook Updates

The best way to be consistent with your Facebook business page’s activities is to set time aside to pre-schedule your updates. Facebook algorithms are not friendly to third party pre-scheduling applications.  By using a third party application like Hootsuite, most likely your audience will not see the information unless they directly go into your fan page to search. Facebook does allow users to schedule their post directly from the Business Page.

To get started strategize on content, pattern, and quantity of post.

Start creating your post at the top of your Business Page’s Timeline.  Click next to Publish and select Schedule.

Facebook Schedule

Below Publication, select the date and time when you want the post to publish.  Click Schedule.

Facebook Schedule Posts

The page will show how many post have been scheduled with the option to view.

Facebook Schedule Posts

Be  sure to monitor the success of your efforts by viewing the Insights section.  Adjust posted times and subject depending on the outcome.

 

How to link Facebook profile or Business Page to Twitter account

Anyone who has ever attended my workshops knows I am all about using the least amount of energy with the most impact.  For those not wanting to go onto yet another social media platform or wanting more content on their Twitter feed, arranging for Facebook status updates to automatically post to Twitter is an ideal solution.

Here are the instructions to make this happen:

After you’ve linked your profile or Page, you can choose the types of posts that you want to share on Twitter.

To link your profile or Page to your Twitter account:

  1. Go to www.facebook.com/twitter
  2. Click Link to Twitter next to your profile or the Page you want to link
  3. Follow the on-screen instructions

To choose the types of posts that you want to share:

  1. Go to www.facebook.com/twitter
  2. Click Edit Settings below your profile or the Page you linked
  3. Click to check the box next to the things you want to share on Twitter
  4. Click Save Changes

Note: Only posts that have been shared with Public on Facebook will be shared on Twitter.

Facebook to Twitter

Facebook Uses Feedback to Adjust the News Feed Algorithm

The goal of Facebook News Feed is to show users the stories that matter most to them. Historically, the actions people take on Facebook of liking, clicking, commenting, or sharing a post are the main factors considered to determine what to show at the top of each user’s News Feed. But these factors don’t always conclude that the content is meaningful to the member.

Facebook is seeking to change this. “As part of our ongoing effort to improve News Feed, we ask over a thousand people to rate their experience every day and tell us how we can improve the content they see when they check Facebook — we call this our Feed Quality Panel. We also survey tens of thousands of people around the world each day to learn more about how well we’re ranking each person’s feed. We ask people to rate each story from one to five stars in response to the question “how much did you want to see this story in your News Feed?” From this research using a representative sample of people, we are able to better understand which stories people would be interested in seeing near the top of their News Feed even if they choose not to click, like or comment on them — and use this information to make ranking changes,” explains Cheng Zhang, Software Engineer, and Si Chen, Software Engineer with Facebook.

How will this affect Facebook Pages

  • Pages might see some declines in referral traffic if the rate at which their stories are clicked on does not match how much people report wanting to see those stories near the top of their News Feed. This update helps rebalance those two factors, so people are seeing relevant stories to them.
  • Pages should avoid encouraging people to take an action (such as encouraging lots of clicks), because this will likely only cause temporary spikes in metrics that might then be rebalanced by feed’s ranking over time.
  • Pages should continue to post things that audiences find meaningful and continue using Page post best practices.

Facebook businesses

Ways to Grow Your Email List Using Facebook

There has been much discussion by users of Facebook on the algorithms for how posts are seen by few viewers for accounts that are not paying for social media platform’s marketing program. Despite the decrease in organic reach, Facebook is one of the best ways to make a great first impression on potential customers and there are several opportunities to move the right audience to a more focused e-mail list.  Here are a few features that can be implemented with little effort :

Use the Facebook Call to Action Button

Facebook fan page has a call-to-action feature, a button which appears right next to the “Like” button on the cover photo and is another great way to encourage email sign-ups.  Add the “Sign Up” button and link to your online sign-up form so your Facebook visitors can join your mailing list easily.

Share your newsletters on the Facebook Fan Page

Give your Facebook fans the opportunity to view the great content your newsletter has to offer. Make sure to add subscribe option to the mail out.

Add Social Share to the Newsletter

This feature allows viewers of the email newsletters to share on their social media channels, including Facebook, Twitter, and LinkedIn.
Email campaignSubscribe Button