Use a keywords strategy for SEO success

When talking about online presence, Search Engine Optimization (SEO) is the most frequently used term. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

The key to success with this is content strategy and using keywords. Here are a few ways to accomplish this:

Analyze what are your keywords. Create a list that includes your site URLs along with page information like the target keyword, headline, meta description, and internal links. This audit sets the stage for executing strategy adjustments that should improve your rankings and results.

Sorting your content by targeted keyword and pay attention which pages have the same targets. Select which piece of content is the strongest for each keyword, the page that you’d most prefer for search engines to send visitors to. This is the one which should likely be targeted for that keyword. You can also start the process of optimizing your other content pages to target new, different keywords. Be sure to also match your most impressive content work with the most advantageous keywords. This could mean keywords that are the most popular in searches overall, those most common to your particular industry, or those that have the least competition (your niche).

Create an ongoing system of checking and maintaining content by proactively avoid future issues.  A successful content strategy will allow new content to flourish by keyword.

SEO

Collections : New Google Plus Feature

Collections is a new feature to group user’s posts by topic on Google’s social platform, Google +.  “Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love.” Google announced.  Collections is available on Android (must update Google Plus on devices) and the web. iOS is coming later.

Every collection is a focused set of posts on a particular topic, providing an easy way for users to organize all the things into specific topics. Each collection can be shared publicly, privately, or with a custom set of people. Once the first collection is created, a new tab will be displayed on the user’s profile where other people can find and follow the collections.

When adding posts in collections to follow, this information will appear in your Home stream, with a link to easily jump right into the collection to get to similar content from that author. Collections give users a great way to find more content on items they are interested in from the people preselected to follow.

The new feature is similar to Pinterest where content is accumulated and added to particular areas, similar to pin boards. Here are some examples of Featured Collections by Google +: g.co/collections

Google Collections

Five Ways to Avoid E-mail Clutter

By: Monica Peña   (@MUNDUmedia)

Keeping e-mails straight can at times be really challenging.  5 easy steps to reducing e-mail clutter are:

  1. Unsubscribe to newsletters that are not being read.
  2. Advise others from your e-mail groups to not reply to all when not necessary.
  3. Reduce the amount of e-mails sent.  If communication on a certain topic is going back and forth too many times, call the person for quicker results.
  4. Set up folders or labels to keep information organized.
  5. Adjust account settings on your online social platforms.

Email

 

Quick Easy Steps to Adjust E-mail Settings on the Most Popular Platforms:

Facebook:

Click  at the top right of your homepage and select Settings.  In the left menu, click Notifications. Go to Email and click Edit. Choose if you want to receive all notifications or only notifications about your account, security and privacy.

Linkedin:

You can change your email notifications on the Privacy & Settings page.  Move your cursor over your photo in the top right of your homepage and select Privacy & Settings. You may be prompted to sign in to your account to get to your settings. Click the Communications side tab next to the envelope icon near the left side of the page. Click the Set the frequency of emails link to select the emails you’d like to receive and how often you’d like them delivered.

Linkedin Groups:

Move your cursor over Interests at the top of your homepage and select Groups.  Click the group’s name.  Click the Information and settings icon near the top right.  Click Your settings.  Check or uncheck the box next to “Send me an email for each new discussion”.  To turn group digest emails on or off, check or uncheck the box next to “Send me a digest of all activity in this group”. You can also change the frequency of digest emails in the gray box.

Google Plus:

To turn email notifications on or off open Google+. Place your cursor in the top left corner for the Google+ main menu. Click  Settings.  Scroll down to the Receive notifications heading.  Click each heading to open each section. Un-check the boxes next to actions for which you do not wish to receive email notifications

Twitter:

Log in to Twitter.  Click on the gear icon and select Settings from drop down menu.  Click on Email notifications from the settings sidebar.  Check or un-check the notification boxes to reflect your email preferences.  Click Save changes. Your preferences are now saved!

Meetup:

Go to Account at the very top of the page. Select e-mail and notifications. Click on the group e-mails that need to be adjusted. Read the options. You can choose how often you receive reminders for your Meetups through the Email and Notification settings for each of your Meetup Group profiles.  You can choose to receive receive reminders As they are sentAt most once per day or not at all by choosing the Don’t send me reminders option.  At most once per day:  If you are in a Meetup Group with more than one Meetup scheduled for the same calendar day, you’ll received a rolled-up email reminder with all of that day’s scheduled Meetups.

Create Your Google Plus Business Page Today

By: Monica Peña   (@MUNDUmedia)

With 97% of consumers searching for local businesses online, creating a Google Plus page connects businesses or brands with customers on Search, Maps, and Google Plus.  Other reasons to create a Google Plus page are:

Google Plus personal profiles are for people only. Anyone who creates a personal profile for a business, brand, fictional character, or anything that is not a real person will have their profile removed.

Build your brand’s credibility. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your posts across the web.

Interact with fans directly or within any of the Google + communities. Once someone has become a follower of your page, your page is able to interact with the Google Plus user’s public profile including commenting on their wall posts, photos, or videos.  Join communities and add content on your brand’s expertise to build awareness.

Set up multiple administrators. Set up multiple people to manage your page if needing additional help building your brand.

Better search results. Directly connect your web site to your Google Plus page so when someone searches for your brand they will not only see your web site, but also your latest Google Plus activity.

Google-Plus-Pages

Google City Experts

Users with 50 or more high quality reviews with three to four sentences and add 5 more reviews per month qualify as Google City Expert for cities with the program.  Members of the top reviewer program receive exclusive perks like access to exclusive events, free custom swag, and special online recognition.