Selling with location-based data
Location-based marketing on mobile runs on opted-in location data. The vast majority of location-based marketing is powered by opted-in GPS data, received from smartphones. That is, when someone opts-in to share their location with an app, the latitude and longitude data gathered from that app is what powers location-based marketing and analytics. There are other […]
Hashtag it!
By: Monica Peña (@MUNDUmedia) A hashtag is a word or a phrase prefixed with the “#” symbol which helps describe a subject and allows it to be found again by browsing or searching. The short messages used through hashtags can be used on social sites like Twitter, Instagram, Pinterest, Google+, and now Facebook to highlight […]