Organize your contacts with tags on Mailchimp

Tags are labels or categories you can create on Mailchimp to help organize your contacts based on information the organizer has to communicate in a more customized way depending on who is on your list and different results.

Tags took the place of previously segmented list created in Mailchimp. For the segmented list already created static, Mailchimp has automatically converted them to tags for users.  These can be  found on the Tags page in audience section.

Tags are built for use of internal audience organization. Contacts should be directed to use groups first and then tagging can be applied.

Tags can be completely customized to be used however needed. There is an option to create a comprehensive tagging structure to organize all contacts, or a few tags can be added to identify some key contacts. Automation can also be created that triggers when a specific tag is added to a contact.

There are a few ways to work with tags. Tags can be created and then add tags from the contact table, individually from a contact’s profile, or from the Tags page in audience section of Mailchimp. Contacts can be imported and then a tag added to the entire import, or a tag added when a single subscriber added.

The important part is to have a clear strategy before getting started on how tagging will help and which tags to use.  If needing assistance, contact someone that can best advise you on creating the ideal plan to move forward.

Bags for purchases on a white background.

 

Need to know how to add new contacts to Mailchimp?

Whether you have just one person that tells you they would like to receive updates from you or a list of contacts, here are quick ways to have them added to your Mailchimp audience list:

1.  One way is to lead them to your web site so that they can sign up themselves with a simple follow up email. This will help with your web site SEO as you will have a new visitor that may even visit other areas of your site and take an action.

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2. If adding one contact, click on Audience and then Manage Audience. Select “Add a subscriber”.

 

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3. If wanting to import contacts, simply select that option.  Create spread sheet with First Name, Last Name, and Email on the list. Save as CSV.