Communicate to your members for a successful Meetup group

You have created your Meetup group. Now what? How do you keep the excitement going? Or you have had your Meetup group for a while, and it has lost momentum.  How do you turn this around?

Get excitement going before the event.

  • Leading up to the event, add updates with detailed comments on the event’s page. Ask questions to create engagement with members. Make sure to respond to questions.

Send personal messages.

  • Reach out to new members and let them know what to expect at your event.
  • Tell first-timers you look forward to meeting them and will introduce to them the others.

Create reminder messages.

  • Put systems in place for continued communication with the group.  Figure how frequent these will go out.  For my group, I have let them know that I will only send out an email once a month. This way they know how often expect the email and the expect another reminder.

Work the crowd.

  • People will not remember what you said, but how they felt. Be sure everyone feels welcomed and make introductions to newcomers, especially if you notice they look uncomfortable.
  • Ask for help from members or friends for tasks that will not allow you to be a good host.

Celebrate each event.

  • No matter the number of the turn out be happy with everyone that shows up.  The right people will be present.
  • Share photos afterward of the event.  Select images of happy members and highlights.  Let attendees know where the photos will be posted.

 

Don’t keep your Meetup group a secret

The Meetup platform announces new groups to members who have expressed interest in a certain range of topics. If you are an organizer, is that all you will have to do to get the word out about your group? Chances is that is not going to be enough to get people to join the group and be active. There are other steps you will have to take.

Share information about your group on social media.  Use keywords and phrases to attract friends or their contacts on your social sites. Use hashtags to be searchable by new people.  Use groups on sites like LinkedIn and Facebook to distribute information about future activity about the group. Tag appropriate collaborators.

Be found on Search Engines. Meetup has a strong presence on the web. use this to your advantage. Use keywords on titles,descriptions, and location indicators to show up higher on a search.

Cross promote with others that serve the same audience. Share your group details at community spaces that make sense like the location where you will be meeting, libraries, and co-working spaces.  Be sure to get permission.

Ask your active members to help spread the word. Have your active members help spread the word about your group.  Take many pictures and let attendees know where they will be posted. Share exciting news about the group.

Invite friends and colleagues that may be interested in the group.  Don’t forget the people you already know and ask them to invite others. 

Have the right members find your Meetup group

Meetup has tens of millions of users and processes more than 500 new groups everyday.  If your a Meetup Organizer, how do you get the correct people to find your group. Knowing how the Meetup platform’s processes and algorithms work can be useful.

If you are starting a new group,  Meetup will publicize new groups to encourage membership to people that may find the group relevant accordingly to information like location, topics, title, and description.

Location- Meetup uses zip code, city, state, and country for groups and members to make a good match. Algorithms look at other groups in the same zip code as you, their members, and where they come from.

Topics- Choosing topics is the best way for members to show interest in future groups. Algorithms match members and groups that have selected the same topic. Organizers are allowed to pick 15 topics to define a group. Meetup will also expand the list of topics to best find members interested in the group. The emails sent to potential members will then reach out to members interested in the topic and tell potential members about the new community!

Demographic- Meetup considers member-entered information like age and gender when promoting groups with a designated demographic. Not everyone that subscribes to Meetup specifies their age or gender, so Meetup may use clues like other groups they are part of, and the age/gender focus they have.

Activity- Member activities like RSVPs, other groups joined, and sent messages are how Meetup determines who is likely to consider joining a new group. New group announcements are likely to go to active, engaged members.

Stay connected after an event

Stay Connected! Become an active member today

By: Monica Peña   (@MUNDUmedia)

The new year is usually when we ponder on which groups or associations to join or renew.  Before signing up to a multitude of places, take a few items into consideration to make sure that membership is right for you:

Know your goals.  Depending on what you are looking to achieve, there are a few things you may contemplate; such as if the organization offers ongoing information to further your career through professional developments, will there be enough opportunities to make the right connections via mixers, or are there ways to give back to local communities as a group.

The track record is key.   Do the research on whether the group has a good reputation, missions, and accomplishments. Pay attention to if members are like-minded in goals or individuals that you want to be associated with.  If it’s a new group, check if the leadership has good character.

Visit before joining.  If it is a new group, attend a few meetings before joining to ensure it is one you will be comfortable with the interaction, agenda, and atmosphere.

Check the schedule and locations of meetings. Make sure location and times work with your schedule.  If not, is there enough on–line interaction to meet your needs?

 

Picture credit to Public School Employees of Washington for Committee sign up

Picture credit to Public School Employees of Washington for Committee sign up

 

Once the best association(s) have been selected for your needs, stand out by being an active participant.

Know your benefits. Create the most of your memberships by simply checking privileges and asking questions.

Attend meetings.  Be visible and allow other members to know you.

Volunteer.  Best way to demonstrate skills is to get involved in committees and the leadership.

Stay connected on-line. Interact on the group’s social media sites via LinkedIn, Facebook fan page and/or group, Google Plus, etc. Virtual communication allows for the opportunity to be visible beyond the physical meetings.