Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. Google My Business gives you the power to attract and engage customers when they search for your business on Google. Your Google business website has many benefits. It allows you to present your business […]

Becoming a Successful Meetup Organizer

Before starting a new endeavor, the WHY needs to be clear. Why start a Meetup group?  The WHY needs to be clear as it is no easy chore to be an organizer.  I have heard several reasons: business owners trying to find their niche audience, creating a unique support group, or promoting a certain agenda. […]

Improving your company’s Yelp profile

For business owners wanting to get started on Yelp or improve their presence there, here are a few points to keep in mind. Advertisers can’t pay to add or remove reviews. “Recommended” reviews are chosen by an automated algorithm. You can flag a review for a second look if you’d like, but those “501” reviews (5 […]

Levo, a Resource to Help Navigate and Advance Careers

Levo is a network for millennials in the workplace. The company provides young professionals with resources to help them navigate and advance their careers. Levo grants its members digital access to mentors, a community of professionals, job postings, and live chats with prominent business role models. Another way to get involved is Levo provides Topic of the Day, […]

Engagement Matters

Social Media platforms are created for engagement. In fact platforms like Facebook increase your organic reach on the feeds of people who you have already interacted with. You can reach more people on social media simply by replying to comments and initiating conversations with them. Your social media presence in increased  when your connections relate […]

Ways to Increase Your Website’s Conversion Rate

Your web site has been made.  How do you get visitors to your site to paid customers? Here are three ways you can add to your website today to increase how many people visit your web site to how many of these visitors make a purchase or use your services. Using testimonials on your web site […]

Inspiration for Blog Content

Find yourself staring at your computer screen with no words or ideas to create a single blog? Have your blog goals taking a turn to a deep dark abyss?  I have good news so do not despair.  Inspiration is hiding all around you just waiting for good content to be discovered. Here are a few […]

How to Add a YouTube Video Into a WordPress Blog

Don’t like to write and have considered video blogging instead? Created a YouTube video and don’t know how to add it your WordPress blog? Just have a trendy video that will fit well with the rest of your web site’s blog content? Here are the simple steps to embed video onto your blog page: First go […]

Pre-schedule Your Facebook Updates

The best way to be consistent with your Facebook business page’s activities is to set time aside to pre-schedule your updates. Facebook algorithms are not friendly to third party pre-scheduling applications.  By using a third party application like Hootsuite, most likely your audience will not see the information unless they directly go into your fan page to […]

List Segmentation

Segmenting your newsletter means breaking the list of your subscribers into separate sub lists. When asked whether to have more than one list or not, my answer will always go towards the strategy that takes the least amount of work with the most impact.  The quickest way to reach a targeted audience online is through e-mail […]