Levo, a Resource to Help Navigate and Advance Careers

Levo is a network for millennials in the workplace. The company provides young professionals with resources to help them navigate and advance their careers. Levo grants its members digital access to mentors, a community of professionals, job postings, and live chats with prominent business role models.

Another way to get involved is Levo provides Topic of the Day, a new discussion every day to inspire, inform, and share your passions with fellow Levo members. Members can join the conversation and become an active member of the Levo community!

Levo Courses offer a complete toolkit designed to help find a career to love. Each guide offers coaching exercises, videos, and worksheets to get you the ultimate results—a job and career path to be passionate about.

Office Hours is a series of conversations with extraordinary leaders. It grants visitors exclusive inside look into the career path, lessons learned, and personal advice from top mentors and experts through videos that may be accessed through the site.

Like any other social platform, it is all about engagement. Be sure to connect, view profiles, follow, and private message other users on Levo.

Levo topic of day

 

 

Engagement Matters

Social Media platforms are created for engagement. In fact platforms like Facebook increase your organic reach on the feeds of people who you have already interacted with. You can reach more people on social media simply by replying to comments and initiating conversations with them.

Your social media presence in increased  when your connections relate to you and want to engage. Each of your posts and replies doesn’t have to be backed by research or about the service or product you stand by. By building relationships and showing personality, your customer base will organically grow with loyal followers that will share your content. To increase the impact of your interactions, you need to listen to your target ideal client and buzz in your industry.

online engagement

Ways to Increase Your Website’s Conversion Rate

Your web site has been made.  How do you get visitors to your site to paid customers? Here are three ways you can add to your website today to increase how many people visit your web site to how many of these visitors make a purchase or use your services.

  1. Using testimonials on your web site will have your visitor perceive less of a risk factor in moving forward with your business.
  2. Clearly state how your product or services will benefit the consumer.
  3. Incorporate a clear call to action whether it is to make a purchase, sign up to a workshop, connect, fill a form, or read a blog by using language that encourages the reader to take action as soon as possible .

pay button

 

 

Inspiration for Blog Content

Find yourself staring at your computer screen with no words or ideas to create a single blog? Have your blog goals taking a turn to a deep dark abyss?  I have good news so do not despair.  Inspiration is hiding all around you just waiting for good content to be discovered. Here are a few tips to get your motivation flowing:

Start with your passion! Why do you do what you do? Share your journey and how did you get to where are you now. Reflecting and writing about your progress  will surely ignite new motivation for what you do with winning content.

Search for continuing education in your field. Learning new tricks to your trade will create excitement with fresh content to share with your audience that is sure to highlight your expertise and you may just discover a niche in your industry.

Take a break.  Sometimes we find clarity with just stepping away.  Consider going on a trip to gain renewed insight within or explore the roots of your career choice.

Inspiration

 

 

 

 

How to Add a YouTube Video Into a WordPress Blog

Don’t like to write and have considered video blogging instead? Created a YouTube video and don’t know how to add it your WordPress blog? Just have a trendy video that will fit well with the rest of your web site’s blog content? Here are the simple steps to embed video onto your blog page:

First go to the video’s YouTube page.

YouTube Video

Click on the Embed option. This is the embedded code you will need to add to your blog later in the instructions.

YouTube to blog post

Go   to the page where you add new posts to your WordPress web site. Add your text and decide where you want your video to be added. Click in that area.

YouTube video to WordPress Blog

Switch to text option and add embedded code to the area you want your video to be added.

YouTube Video to WordPress Blog

Go   back to Visual option and then click to Preview your blog . The video will appear.

Preview YouTube Video on WordPress Blog

 

 

 

 

Pre-schedule Your Facebook Updates

The best way to be consistent with your Facebook business page’s activities is to set time aside to pre-schedule your updates. Facebook algorithms are not friendly to third party pre-scheduling applications.  By using a third party application like Hootsuite, most likely your audience will not see the information unless they directly go into your fan page to search. Facebook does allow users to schedule their post directly from the Business Page.

To get started strategize on content, pattern, and quantity of post.

Start creating your post at the top of your Business Page’s Timeline.  Click next to Publish and select Schedule.

Facebook Schedule

Below Publication, select the date and time when you want the post to publish.  Click Schedule.

Facebook Schedule Posts

The page will show how many post have been scheduled with the option to view.

Facebook Schedule Posts

Be  sure to monitor the success of your efforts by viewing the Insights section.  Adjust posted times and subject depending on the outcome.

 

List Segmentation

Segmenting your newsletter means breaking the list of your subscribers into separate sub lists. When asked whether to have more than one list or not, my answer will always go towards the strategy that takes the least amount of work with the most impact.  The quickest way to reach a targeted audience online is through e-mail marketing. Decide how important it is to break up your list with your company’s future goals in mind. A well thought out plan will save on efforts for years to come.

List segmentation allows a marketer to target the messaging based on the readers’ interest and needs. Consider how to make the e-mail campaigns more relevant and write to those audiences. By categorizing your audience based on their specific interests provide value to each separate audience. List can also be separated by location and frequency of communication.

Dividing your list of subscribers has been found to increase engagement and overall performance of email campaigns. Successfully connecting with the correct audience is the first step to many other benefits, such as getting more email newsletters opened and ultimately inspiring more consumer action.

MailChimp, one of the leading e-mail marketing services, found that segmented campaigns had:

  • Opens 14.444% better than the list average
  • Clicks 14.994% better than the list average
  • Bounces 0.803% better than the list average

E-mail Segmentation

Promoting Your Next Workshop Online

Creating and presenting workshops is a great way to showcase your industry knowledge and experiences.  Putting systems in place to reach out to the correct audience is the next step to reaching success.

12 steps to reaching your ideal attendees and having them take action:

  • Create a title that is sure to catch their attention and add a description that meets a need of this group. Focus on your audience.
  • Make sure to give an incentive to encourage early registration.
  • Add an event or calendar page on your web site with keywords.
  • Create a persuasive blog for your next event with attractive details for the can’t-miss event.
  • Adding the workshop to an event platform like Eventbrite allows for a broader reach of readers that scan these sites for such opportunities.
  • Create a list of local community calendars to add the event.
  • Share on social media personal and professional platforms.
  • Create an e-mail campaign.
  • Contribute information to online discussion platforms like Nextdoor, LinkedIn Groups, Meetup, and etc.
  • If you give a presentation through another group during the promotional period, share workshop registration information verbally and follow up with a personalized e-mail to those that were interested.
  • Write a press release and send to the media.

Don’t stop marketing the event until the day of the event or until it is sold out!

Promote your workshop

Resources for Blogging Efforts

Maribel Garcia Valls, MPH, ACC. spoke to North Austin Influencers on Blogging to attract your ideal client.  Below are some links she shared to help with your blogging efforts:

Website Options: 

WordPress : This one is the best and most respected blogging platforms. It has so many options, yet it also has a bigger learning curve. Just note that you will have to pay for a hosting site with this option.

Weekly: This one is simple and easy to use if you want to build the site yourself. However, Google prefers WordPress for blogs.

WixThis is also a simple website and a cheaper option, but it also very limited. Again, Google prefers WordPress for blogs.

Blogging Tools:

Headline Analyzer:  This tool will help you create amazing headlines.

Hootsuite:  This tool will help you schedule all your social media at one time.

Mailchimp: Send newsletters for free using Mailchimp.

Read more from Maribel Garcia Valls, MPH, ACC.

Ideal Happy Client

Scoop.it : Content Curation Technology

Scoop.it is a robust content curation technology that assist users to save time finding the content needed. This intuitive publishing platform allows publishing to be easier to reach goals. Scoop.it’s smart suggestion engine crawls more than 30 million web pages every day to minimize efforts to find great content. Discover  how to automate content through the big-data semantic technology by simply entering a few keywords and the platform will find content gems to easily curate and publish content to your social networks, web sites, blogs, and newsletters.

To get started, find a topic which is the subject matter wanted. Use Scoop.it to help curate and publish content. It consists of a topic title to identify the subject; one or several keywords that Scoop.it will use to search and suggest content related to that topic; the language to be used for that topic; and a topic page that will archive and display all the curated content to publish on that topic to be used as a blog or content hub.

When users sign up for their account, the first thing they will be prompted to do is to create a topic. Next, to select the language for these suggestions to curate and receive content suggestions in. Next users enter a few keywords that are related to the content that is planned on being shared on the topic page.  These can be adjusted later. Scoop.it will use these keywords to generate sources for Suggestion Engine and feed content that comes from these sources from around the web.

Keyword search

Make the most of the Scoop.it suggestion engine by prioritizing the freshness or relevance. Users can prioritize freshness and get recent content first.  Users can monitor specific sources on specific keywords and manually add these sources to Scoop.it Smart Suggestion Engine to see content suggestions from manually added sources that match your keywords. For example, to curate content from influencers in a particular industry can use the process to add to blogs as sources and turn off the Scoop.it Suggestion Engine.  Only content will show up with the availability to platforms.

Scoop it