Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. Google My Business gives you the power to attract and engage customers when they search for your business on Google.

Your Google business website has many benefits. It allows you to present your business professionally online, showcasing your photos and business details. Insights shows you how you can optimize your customer engagement for better results. Google My Business allows you to post photos of products or special offers, and add/edit your business details.  It is important to remember to respond to customer Reviews on this platform whether positive or negative for increased Search Engine Optimization (SEO).

By verifying and editing your business information, you can both help customers find you and tell them the story of your business.  Get started by visiting this link:  https://www.google.com/business/

Most businesses can verify ownership over the phone, via SMS, or request and receive a postcard to their address from Google. Learn more about how you can verify your business here.

Log into your Google My Business account to update your address, phone number, website, open hours, and more to help customers find and connect with your business. Keep your profile updated with fresh photos to make it easy for customers to choose your company.

Instruction to remove photos from Google My Business

  1. Sign in to Google My Business and choose the page you’d like to manage.
  2. Click Photos at the top of the page.
  3. Choose the photo you want to delete in full screen view.
  4. In the upper-right corner of the photo you’d like to delete, click the trash can icon

google-my-business

 

Becoming a Successful Meetup Organizer

Before starting a new endeavor, the WHY needs to be clear. Why start a Meetup group?  The WHY needs to be clear as it is no easy chore to be an organizer.  I have heard several reasons: business owners trying to find their niche audience, creating a unique support group, or promoting a certain agenda. I personally started my group, North Austin Influencers, in 2013 when I wanted to become more familiar with my own area of town. Through my group, I wanted to share the stories of the amazing people I would meet while networking that were making an impact in my local area using their talents and following their passions. My WHY has been so strong that it has helped me continue the group through heavy work loads and trying personal times.  The WHY has helped me build a tribe of like minded individuals that I am happy to see each month.

There are several ways to start a group, but by using the Meetup platform it is made easy to receive RSVP and create events. Meetup has its existing following, shows up high on a Google search, and attracts new comers to the area that are looking to meet local people.

Let me share what I feel were some of the secrets of my groups success.

  • Take time to create a strategy.  Come up with a strong name for the group that describes why attendees will meet.
  • At first there may not be many that attend. Be happy with the people that take the time to show up, create a wonderful experience, and treat them well. Your enthusiasm will grow your group! Remember success is not always calculated by the highest number. The right people will be in the room at the right time.
  • I have elected to charge for my events. This has allowed me to have a budget to increase the brand of the group, pay for Meet up dues, pay someone to help with virtual work, and create value for my efforts.
  • Stay consistent on day/time/week of meeting and communication sent to members. Members want to know what to expect and have the feeling of familiarity.
  • Share information about your group on your social media sites.  Start accumulating an email list of attendees and create an email marketing campaign separate from the Meetup platform.
  • It is not enough to have an online presence.  Members of Meetup want to feel welcomed in their groups. Be a good host that listens, answers questions, and introduces new members to others.

Wish you all the success in your efforts!

Meetup Groups

 

Improving your company’s Yelp profile

For business owners wanting to get started on Yelp or improve their presence there, here are a few points to keep in mind.

  1. Advertisers can’t pay to add or remove reviews.
  2. “Recommended” reviews are chosen by an automated algorithm. You can flag a review for a second look if you’d like, but those “501” reviews (5 stars, 0 friends, 1 review) are probably not going to make the cut, even if you are an advertiser.
  3. No payment is needed to begin take advantage of the great free tools available to business owners on Yelp.

Now you are ready to get started or improve your presence on Yelp.

Claim your business.  Visit this web site HTTPS://BIZ.YELP.com .  Make sure your business information is complete with contact info and photos.  Tell your story.

Update your information. Make sure your customers know how to reach you when they are ready.  Continue to add photos to showcase the best of your business.  Be sure to update info like hours.

Respond to reviews. Publicly thank those who review you. Do not respond negatively to negative reviews. Do let them know they’ve been heard, and consider their feedback with an open mind.

Check analytics.  See what’s happening on your page in real time. Track clicks, calls, page visits – and learn more about your potential customers.

Use Yelp review badges.  Review online Badges allow you to showcase your business’s reviews from Yelp on your own website, and the counter updates every time you get a new review. If you don’t have any reviews yet, it’s also a good way to drive traffic to your Yelp Business Page. These are a free feature that you can set up by going to the Review Badges section of Yelp for Business Owners.  It is against guidelines to request reviews, but this is a great way for you to let people know about your Yelp Biz account.

Request a “Find Us on Yelp” sticker for your office window to let clients know about your account.

Request guidelines for using Yelp’s logos, reviews, and star ratings.

yelp analytics

 

Levo, a Resource to Help Navigate and Advance Careers

Levo is a network for millennials in the workplace. The company provides young professionals with resources to help them navigate and advance their careers. Levo grants its members digital access to mentors, a community of professionals, job postings, and live chats with prominent business role models.

Another way to get involved is Levo provides Topic of the Day, a new discussion every day to inspire, inform, and share your passions with fellow Levo members. Members can join the conversation and become an active member of the Levo community!

Levo Courses offer a complete toolkit designed to help find a career to love. Each guide offers coaching exercises, videos, and worksheets to get you the ultimate results—a job and career path to be passionate about.

Office Hours is a series of conversations with extraordinary leaders. It grants visitors exclusive inside look into the career path, lessons learned, and personal advice from top mentors and experts through videos that may be accessed through the site.

Like any other social platform, it is all about engagement. Be sure to connect, view profiles, follow, and private message other users on Levo.

Levo topic of day

 

 

Engagement Matters

Social Media platforms are created for engagement. In fact platforms like Facebook increase your organic reach on the feeds of people who you have already interacted with. You can reach more people on social media simply by replying to comments and initiating conversations with them.

Your social media presence in increased  when your connections relate to you and want to engage. Each of your posts and replies doesn’t have to be backed by research or about the service or product you stand by. By building relationships and showing personality, your customer base will organically grow with loyal followers that will share your content. To increase the impact of your interactions, you need to listen to your target ideal client and buzz in your industry.

online engagement

Ways to Increase Your Website’s Conversion Rate

Your web site has been made.  How do you get visitors to your site to paid customers? Here are three ways you can add to your website today to increase how many people visit your web site to how many of these visitors make a purchase or use your services.

  1. Using testimonials on your web site will have your visitor perceive less of a risk factor in moving forward with your business.
  2. Clearly state how your product or services will benefit the consumer.
  3. Incorporate a clear call to action whether it is to make a purchase, sign up to a workshop, connect, fill a form, or read a blog by using language that encourages the reader to take action as soon as possible .

pay button

 

 

Inspiration for Blog Content

Find yourself staring at your computer screen with no words or ideas to create a single blog? Have your blog goals taking a turn to a deep dark abyss?  I have good news so do not despair.  Inspiration is hiding all around you just waiting for good content to be discovered. Here are a few tips to get your motivation flowing:

Start with your passion! Why do you do what you do? Share your journey and how did you get to where are you now. Reflecting and writing about your progress  will surely ignite new motivation for what you do with winning content.

Search for continuing education in your field. Learning new tricks to your trade will create excitement with fresh content to share with your audience that is sure to highlight your expertise and you may just discover a niche in your industry.

Take a break.  Sometimes we find clarity with just stepping away.  Consider going on a trip to gain renewed insight within or explore the roots of your career choice.

Inspiration

 

 

 

 

How to Add a YouTube Video Into a WordPress Blog

Don’t like to write and have considered video blogging instead? Created a YouTube video and don’t know how to add it your WordPress blog? Just have a trendy video that will fit well with the rest of your web site’s blog content? Here are the simple steps to embed video onto your blog page:

First go to the video’s YouTube page.

YouTube Video

Click on the Embed option. This is the embedded code you will need to add to your blog later in the instructions.

YouTube to blog post

Go   to the page where you add new posts to your WordPress web site. Add your text and decide where you want your video to be added. Click in that area.

YouTube video to WordPress Blog

Switch to text option and add embedded code to the area you want your video to be added.

YouTube Video to WordPress Blog

Go   back to Visual option and then click to Preview your blog . The video will appear.

Preview YouTube Video on WordPress Blog

 

 

 

 

Pre-schedule Your Facebook Updates

The best way to be consistent with your Facebook business page’s activities is to set time aside to pre-schedule your updates. Facebook algorithms are not friendly to third party pre-scheduling applications.  By using a third party application like Hootsuite, most likely your audience will not see the information unless they directly go into your fan page to search. Facebook does allow users to schedule their post directly from the Business Page.

To get started strategize on content, pattern, and quantity of post.

Start creating your post at the top of your Business Page’s Timeline.  Click next to Publish and select Schedule.

Facebook Schedule

Below Publication, select the date and time when you want the post to publish.  Click Schedule.

Facebook Schedule Posts

The page will show how many post have been scheduled with the option to view.

Facebook Schedule Posts

Be  sure to monitor the success of your efforts by viewing the Insights section.  Adjust posted times and subject depending on the outcome.

 

List Segmentation

Segmenting your newsletter means breaking the list of your subscribers into separate sub lists. When asked whether to have more than one list or not, my answer will always go towards the strategy that takes the least amount of work with the most impact.  The quickest way to reach a targeted audience online is through e-mail marketing. Decide how important it is to break up your list with your company’s future goals in mind. A well thought out plan will save on efforts for years to come.

List segmentation allows a marketer to target the messaging based on the readers’ interest and needs. Consider how to make the e-mail campaigns more relevant and write to those audiences. By categorizing your audience based on their specific interests provide value to each separate audience. List can also be separated by location and frequency of communication.

Dividing your list of subscribers has been found to increase engagement and overall performance of email campaigns. Successfully connecting with the correct audience is the first step to many other benefits, such as getting more email newsletters opened and ultimately inspiring more consumer action.

MailChimp, one of the leading e-mail marketing services, found that segmented campaigns had:

  • Opens 14.444% better than the list average
  • Clicks 14.994% better than the list average
  • Bounces 0.803% better than the list average

E-mail Segmentation