Tips for Better Local SEO

Local Search Engine Optimization (SEO) is an essential and efficient strategy for businesses that want long-term success across search engines. With the rise of mobile devices, such as Apple watches, proximity-based searches will continue to grow in popularity, and local searches will be determined by hyper-specific locations. Since local searches often lead to in store visits or purchases, there is no denying the value of ranking locally. There are a few steps that will help with local SEO:

  • Claim your Google My Business page and  fill out all your essential business information. This allows a combination of social, search and Web initiatives into one dashboard.
  • Make sure to ask your customers for reviews for different recommendation sites. In some cases it may be appropriate to create a page on your website that shows all the review options, or you can send out emails to past clients asking for feedback.
  • Use social media to engage and generate traffic to web site. Use online conversations to attract your ideal clients.

Local SEO

Use Your Online Touch Points to Grow Your E-mail List

E-mail campaigns are a successful way to grow your business and stay connected to your ideal client to communicate new, updates, and continued products/services.  Are you making use of all your online touch points to grow your e-mail list?  Here are some areas you may want to assess closer to make sure you are making the best use of your online presence to grow your e-mail list:

  • Add a sign-up form to each page of your web site to collect emails from people who visit your site. Make sure to be specific of what type of information they will be receiving.
  • There are a number of non-intrusive tools you can use to promote your email list through a popup message that shows up when accessing your site.
  • Collect email addresses when people are making a purchase, but be sure to indicate they’re opting-in to receive future emails from your company.
  • Add a link with an option to sign up to e-mail reminders to your online listings such as Yelp, social media accounts, etc.
  • Add a sign-up link to your next online survey.

Opt in

 

 

ProFinder for Freelance Professionals

LinkedIn ProFinder program is designed to help freelance and independent marketers in the Austin, Texas Area find new clients. Some questions to ask yourself if you meet some of the key qualifications LinkedIn is considering when evaluating independent professionals to join pilot program are:

  • Are you a freelance or independent professional?
  • Are you experienced in your industry?
  • Is it clear from your profile what kind of clients you serve?
  • Do you have a complete LinkedIn profile?

If you can answer yes to these questions, then you may be a fit for LinkedIn ProFinder!

Learn more about applying to become a part of the LinkedIn ProFinder pilot program .

Linkedin Profinder freelancer

There are five main pieces LinkedIn is considering when viewing what they consider a successful profile:

  • Profile photo – A professional profile photo is the key to making a good first impression. Your photo should be clear, warm, and memorable.
  • Headline – It’s important to make sure that your headline matches the services that you originally selected on ProFinder, otherwise your specialties become unclear.
  • Summary – Your summary is a great place to highlight your passions and accomplishments in your own words. This is a valuable section that helps you stand out.
  • Recommendations – Recommendations are absolutely essential, as they can be the difference in whether or not you’re hired. Please bear in mind that it’s quality before quantity! A great recommendation has three parts:
    • Clearly defines your role in the project and its completion
    • References the skills utilized
    • Includes a date
  • Long form posts – The quickest way to build your brand is with LinkedIn’s publishing platform. You can write about anything from industry trends to career accomplishments. It’s important to write about what you know as these posts will help establish yourself as an industry expert; they will be clearly displayed on your ProFinder profile and they’re also available to all LinkedIn members, not just your network.

Using these five keys to a complete and professional profile will help you make a great first impression with potential clients.

LinkedIn Profinder

 

Choosing the Right Keywords

When branding your company, it is important to use your keywords consistently through your communications offline and online. These are the words that people will recognize with your brand.

  • Make a list of 10 words that describe your business and look at all your marketing materials to see if these words consistently are including in areas like your website, social media accounts, elevator pitch, business cards, etc.
  • Test your keywords at speed networking events and evaluate reactions Use this method with your spouse, children or co-workers to tell you without looking what makes your business special. If they can’t quickly answer, then you’re not emphasizing your keywords enough.
  • Evaluate your keywords are the best words you can use to differentiate yourself from others in your industry. Adjust words until the communication is clear.

Keywords

 

Optimize Surveys for Mobile Devices

Sending surveys are great for collecting customer input about your product or service, better customer service, and the data received can even be used to create content to communicate to your ideal client. When asking people to participate, it is important to keep in mind that more and more people are taking surveys on their mobile devices. This makes it important to design your surveys with the mobile experience in mind.

These tips will help increase valuable responses to surveys:

  • Multiple Choice is the best option for a great mobile survey experience.
  • Open ended questions should be limited to 1 – 2 questions per survey. Remember this may be one of the most challenging types to analyze.
  • Keep surveys as short as possible to minimize dropouts.
  • Limit the number of questions per page.
  • Test surveys on different mobile devices before sending to others.
  • If inviting people to take your survey via email, keep the subject line and email content short.

Survey

Foodshot: Collections of Handpicked Food Photos

Foodshot handpicks food photos from around the web making it an excellent source for anyone needing images in this category. New, curated hi-res photos are added each day, from sites where photos are distributed for free use. These pictures are distributed and shared under the Creative Commons Zero license. This means the person who is associated with the work with this deed has dedicated the work to the public domain by waiving all of his or her rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law. The photo can be copied, modified, distributed and perform the work, even for commercial purposes, all without asking permission or giving attribution of any kind.

Users also have the option to contribute with food photos on Foodshot. If submitting a photo to this web site, the image will be reviewed and published under the same license rule when Foodshot decides that it fits within the Foodshot profile under the many photo essays.

Egg

 

Tips for Creating and Managing a WordPress site

WordPress is a free open-source content management system and is the most popular blogging system in use on the web at more than 60 million websites. WordPress powers over 24 percent of the internet for consumers and web professionals which rely on the platform to create a unique online presence. With a wide variety of templates, plugins, and other choices, WordPress is the platform I recommend to small businesses wanting to create a site.  Here are some tips to keep in mind when creating and managing your site:

  • Be strategic and plan how the site is organized. This will affect your Search Engine Optimization (SEO), user load times, and how long visitors stay on the site. Take time to choose the best theme for your WordPress blog. Free WordPress themes can be found at WordPress Themes Directory. Themes can also be purchased by theme providers like: Elegant ThemesThemify, or ithemes.
  • Add tags with keywords to content including photos on site.
  • Use the Broken Link Checker plugin to search all links within the WordPress site to get notified about broken links by email or via the dashboard so that these may be corrected as soon as possible. Having broken links on a web site affects SEO and may discourage viewers from continuing to visit the site.
  • WordPress is constantly rolling out updates and bug fixes to its platform. It is critical to keep the backend updated to prevent sensitive data and files from being vulnerable to malicious activity.
  • Use an analytics program like Google Analytics that offers a wide range of free services that can be used to monitor website traffic, keep track of visitor behavior on the site, and monitor keywords that can generate more traffic to a site. Google Webmaster Tools is also recommended to get data, tools and diagnostics for a healthy, Google-friendly site.
  • Use Plugins like BackUpWordPress to back up files and databases from web site and allow future backups to be scheduled automatically.

wordpress

Successfully Promoting Your Next Event Online

You have picked the date, reserved the space, and created a dynamic agenda. Now it’s time to take the steps needed to successfully promote your event online and here is how:

  • Strategize on a plan of action before getting started and adjust that plan according to results during the campaign. Spend some time observing other events both virtually and offline for fresh ideas and don’ts.
  • Have a clear message about what your event is with the 5 W’s (what, when, why, who, and where). The description should appeal to the audience you are trying to attract by keeping your reason why creating the event in mind. Create a visually appealing online invitation by changing color schemes and adding photos to highlight a certain detail.
  • Spread the news of the event everywhere. Send the information out about the event through social media channels, e-mail list, call contacts to share online, and do not forget the importance of cross promoting with entities involved. If this is not your first event, consider inviting the attendees from the last one.
  • Build on realistic expectations for your goals and have clear metrics to judge how successful your event was.
  • If some of these details are not clear or needing help with the overall strategy of creating the online campaign, hire a professional that can help save precious time and money while creating awareness of your agenda.

Promoting event

Three Online Events Registration Platforms for Attendees to Purchase Tickets

Eventbrite‘s features extend the payment functionality of PayPal or Google Checkout while allowing features that cap the number of attendees, give simple surveys, and easily post your events to other sites like Eventful or Google Calendar. It also supports discount codes and ticket levels and provides limited ability to tailor a registration form to match your site and your needs. Eventbrite charges small percentage for processing with option to be set up to be paid by organizer or participant. Eventbrite does not charge for free events.

Brown Paper Tickets specializes in performance-type events with assigned seats and physical tickets; it also supports registration for “general admission” events for which no tickets are issued. The functionality is simple, clean, and effective. It includes such features as multiple pricing levels, a 24-hour phone registration line, and support for multiple dates for the same event. Brown Paper Tickets has no upfront setup charges or per-event fees and charges a percentage per ticket. If you’re adding registrants to your database, Brown Paper Tickets can export names and information as a .csv or .xls file for importing into your system. Like Eventbrite, there is no extra charge for these tools.

Ticketbud’s main difference between the other sites is it charges a flat fee, rather than charging per ticket. Ticketbud Barcode Scanner uses the camera on your phone to read barcodes and validate the Ticketbud tickets you have sold or given away.

Growing Your IT Presence: LinkedIn & Website Concepts/Security/Trends

On Saturday, August 1stLife Coach Mediations, ADR will host  two facilitators that will enlighten and instruct attendees on:

  • How to efficiently increase business’ LinkedIn presence by Monica Peña of MUNDU Media
  • Website development, current trends, IT Security and effective programming languages by Nameir Majette of EIX Systems.

FACILITATORS:  Monica Peña and Nameir Majette.

Monica Peña is an enthusiastic entrepreneur who carefully provides strategies to market and move businesses and organizations to the forefront of audiences. Her award winning expertise in Social Media helps organizations and professionals minimize the time they spend in this continuous emerging social field of marketing.

Nameir Majette serves as Chief Operations Officer for MAKDA, Inc., a consulting firm specializing in technology, healthcare, and international development. He has over ten years’ experience working with hospitals, health plans, and physicians in over 30 states across the country.  In addition, Mr. Majette works closely with EIX Systems, an Austin-based IT consulting company, as their IT lead for healthcare and small business sectors.

This event will be held at the Life Coach Mediations, ADR offices located at 921 W. New Hope Dr., STE 601; Cedar Park, TX  78613  (512) 528-5301 or EMAIL:  lcmediations@yahoo.com

RSVP today as space is limited:  http://tinyurl.com/ofo5tez

Life Coach Mediations, ADR is and Alternative Dispute Resolution company specializing in (marriage, family, divorce, child support, employment, business and personal coaching, etc.) mediation.  Life Coach Mediations will be your advocate, mediator and source of support to assist you in becoming your best self.

onlineLife Coach Mediations, ADR   Monica Peña  Nameir M. Majette

Collections : New Google Plus Feature

Collections is a new feature to group user’s posts by topic on Google’s social platform, Google +.  “Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love.” Google announced.  Collections is available on Android (must update Google Plus on devices) and the web. iOS is coming later.

Every collection is a focused set of posts on a particular topic, providing an easy way for users to organize all the things into specific topics. Each collection can be shared publicly, privately, or with a custom set of people. Once the first collection is created, a new tab will be displayed on the user’s profile where other people can find and follow the collections.

When adding posts in collections to follow, this information will appear in your Home stream, with a link to easily jump right into the collection to get to similar content from that author. Collections give users a great way to find more content on items they are interested in from the people preselected to follow.

The new feature is similar to Pinterest where content is accumulated and added to particular areas, similar to pin boards. Here are some examples of Featured Collections by Google +: g.co/collections

Google Collections