Yelp introduces three new features to their crowd-sourced review site for local businesses:
Yelfie- Yelp users now have an opportunity to take a check-in photo when visiting a business on Yelp. The camera then flips or reverses so the user can take a picture of themselves. This information, along with the business name and the user’s rating of that business can be shared on social media.
Shareable Bookmark Collections- On October of 2016, Yelp introduced bookmark collections allowing users to curate and organize their own lists of businesses on the platform. Yelp is now allowing users to share these bookmark collections with other users by tapping the “share” icon.
AI-Driven Business Images- Yelp has started leveraging AL and machine learning to help identify the best of the more than 100,000 photos that are being uploaded to Yelp every day to appear on business pages. According to Yelp. “Over the past year, we’ve done extensive evaluation and analysis to improve the quality of the photos shown at the top of each business page.”
New bloggers often feel frustrated or question if taking the time to write these articles are worth the effort. The answer is yes! Don’t give up! Blog creation helps add fresh content on a web site (which helps with search engine optimization) and establish a fanbase that is sure to convert readers to ideal clients.
Keep these 6 tips in mind when exploring the content that is sure to magnetize readers to your site:
- Do research on how to speak to your ideal client and what they are interested in. Check out what type of information that market is sharing on social sites.
- Be timely. Tying your information to current events, seasons, and holidays will make your knowledge shared show up higher on a Google search.
- Be a top contributor with your industry news. Leverage the power of industry leaders and align yourself with them.
- Your content establishes history for your company’s activities. Include collaborating groups and people in stories about your organization. After writing a blog that mentions others, I send the organization or person the link with a quick note. Most often than not, they will share the information on their social media sites and even at times through their e-mail list.
- There are forums and communities all over the web that target readers around a particular topic in large numbers. These are a goldmine for finding out exactly how to help and connect to an ideal audience.
- Don’t forget to use keywords in content, meta tags for pictures, and tags on blogs .
Nextdoor is the private social network for your neighborhood. Nextdoor allows users to connect with people who live in their neighborhood and nearby neighborhoods by information sharing about what’s going on in your neighborhood—whether it’s finding a last-minute babysitter, learning about an upcoming block party, or hearing about a rash of car break-ins. There are many ways neighbors’ knowledge can help others, and Nextdoor makes it an easier way to connect with them.
Before registering an account, prospective users verify their home address. Verification methods include providing a credit card or confirming a code mailed or phoned to the prospective user, although such methods are not foolproof. Nextdoor provides registered users with a list of neighbors who have also registered.
There are several categories on the platform from daycare, crime and safety to lost & found. A section that allows users to make recommendations for services in their area ranging from veterinarians, lawn services, contractors, to dog groomers. Businesses being proactive about requesting recommendations on this outlet has been beneficial. Creating or joining a group on Nextdoor enable neighbors with shared interests to send messages to only each other. This is great way to meet more people in the specific area where you live. The event section is a great way to be more active in the area and promote your event!
While mentioning your business to your neighbors is allowed in many neighborhoods, posting an unsolicited recommendation to your nearby neighborhoods or spamming one’s neighbors with multiple, unsolicited messages about one’s business is forbidden. However, a typical policy might allow neighbors with a local business to do the following:
- Mention their business in their introductory post
- Include information about it in their profile
- Make one post in the relevant Recommendation categories letting folks know about their business (including links to their website)
- Respond when neighbors ask for a recommendation in one of those categories (as long as they are upfront about the fact that they own or work for the business in question)
It is not appropriate to post an unsolicited recommendation of your own business to your Nearby Neighborhoods. However, responding to a request for a recommendation from a nearby neighbor is appropriate, as long as you identify your relationship to your business.Nextdoor is currently testing ways to allow local businesses to participate on Nextdoor that enables them to share information with members about their services. If you to want to stay informed about the progress of Nextdoor for businesses and be notified of opportunities to participate, you can sign up here.
You have picked the date, reserved the space, and created a dynamic agenda. Now it’s time to take the steps needed to successfully promote your event online and here is how:
- Strategize on a plan of action before getting started and adjust that plan according to results during the campaign. Spend some time observing other events both virtually and offline for fresh ideas and don’ts.
- Have a clear message about what your event is with the 5 W’s (what, when, why, who, and where). The description should appeal to the audience you are trying to attract by keeping your reason why creating the event in mind. Create a visually appealing online invitation by changing color schemes and adding photos to highlight a certain detail.
- Spread the news of the event everywhere. Send the information out about the event through social media channels, e-mail list, call contacts to share online, and do not forget the importance of cross promoting with entities involved. If this is not your first event, consider inviting the attendees from the last one.
- Build on realistic expectations for your goals and have clear metrics to judge how successful your event was.
- If some of these details are not clear or needing help with the overall strategy of creating the online campaign, hire a professional that can help save precious time and money while creating awareness of your agenda.
Three Online Events Registration Platforms for Attendees to Purchase Tickets
Eventbrite‘s features extend the payment functionality of PayPal or Google Checkout while allowing features that cap the number of attendees, give simple surveys, and easily post your events to other sites like Eventful or Google Calendar. It also supports discount codes and ticket levels and provides limited ability to tailor a registration form to match your site and your needs. Eventbrite charges small percentage for processing with option to be set up to be paid by organizer or participant. Eventbrite does not charge for free events.
Brown Paper Tickets specializes in performance-type events with assigned seats and physical tickets; it also supports registration for “general admission” events for which no tickets are issued. The functionality is simple, clean, and effective. It includes such features as multiple pricing levels, a 24-hour phone registration line, and support for multiple dates for the same event. Brown Paper Tickets has no upfront setup charges or per-event fees and charges a percentage per ticket. If you’re adding registrants to your database, Brown Paper Tickets can export names and information as a .csv or .xls file for importing into your system. Like Eventbrite, there is no extra charge for these tools.
Ticketbud’s main difference between the other sites is it charges a flat fee, rather than charging per ticket. Ticketbud Barcode Scanner uses the camera on your phone to read barcodes and validate the Ticketbud tickets you have sold or given away.