Yelp’s Three New Features

Yelp introduces three new features to their crowd-sourced review site for local businesses:

Yelfie- Yelp users now have an opportunity to take a check-in photo when visiting a business on Yelp. The camera then flips or reverses so the user can take a picture of themselves. This information, along with the business name and the user’s rating of that business can be shared on social media.

yelfie yelfie

 

 

 

 

Shareable Bookmark Collections- On  October of 2016, Yelp introduced bookmark collections allowing users to curate and organize their own lists of businesses on the platform.  Yelp is now allowing users to share these bookmark collections with other users by tapping the “share” icon.

AI-Driven Business Images- Yelp has started leveraging AL and machine learning to help identify the best of the more than 100,000 photos that are being uploaded to Yelp every day to appear on business pages. According to Yelp. “Over the past year, we’ve done extensive evaluation and analysis to improve the quality of the photos shown at the top of each business page.”

 

Yelp Reviews Visible on Bing Search Results

Yelp platform is a crowd-sourced local business review and social networking site. Reviews from Yelp are now appearing on results from the web search engine, Bing, when users search for a business name. Bing is displaying the most recent reviews by default, but users can also filter the results to show either “Favorable” or “Critical” reviews.

Escobar Construction Yelp Review on  Bing

For businesses with multiple locations, Bing selects one location to show reviews on and shows additional locations under those primary reviews which can be expanded with a click by the user, exposing reviews for that specific location.

Vazquez Review for Yelp on Bing

With this feature in mind, businesses should Stay in Control of Their Online Reputation and make sure to follow the information from the blog to Enhance their business page on Yelp.

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