Ingredients for a Successful Email Design

When someone opens your company’s marketing campaign e-mail, there are certain key elements that should be included to drive brand awareness and increase sales.  Here are the top four fundamentals that should be considered:

1.  Logo and colors are going to be the first things to stand out.

Use these design elements consistently so your email contacts easily recognize your brand.

2.  Image

Make sure to use an image that supports the purpose of your email message and is high resolution.

3.  Text

Design your text in a way that catches the reader’s attention. quickly. When people read online or on a mobile device, they typically scan the content before they read it.

4.  Call-to-action

Be sure to tell your readers what they should do next. You may want your readers to visit a specific page on your website, call your store, or redeem a coupon.  The message body should contain 3-5 sentences about why they should act on your call-to-action button.

email-marketing

 

Engagement Matters

Social Media platforms are created for engagement. In fact platforms like Facebook increase your organic reach on the feeds of people who you have already interacted with. You can reach more people on social media simply by replying to comments and initiating conversations with them.

Your social media presence in increased  when your connections relate to you and want to engage. Each of your posts and replies doesn’t have to be backed by research or about the service or product you stand by. By building relationships and showing personality, your customer base will organically grow with loyal followers that will share your content. To increase the impact of your interactions, you need to listen to your target ideal client and buzz in your industry.

online engagement

Ways to Increase Your Website’s Conversion Rate

Your web site has been made.  How do you get visitors to your site to paid customers? Here are three ways you can add to your website today to increase how many people visit your web site to how many of these visitors make a purchase or use your services.

  1. Using testimonials on your web site will have your visitor perceive less of a risk factor in moving forward with your business.
  2. Clearly state how your product or services will benefit the consumer.
  3. Incorporate a clear call to action whether it is to make a purchase, sign up to a workshop, connect, fill a form, or read a blog by using language that encourages the reader to take action as soon as possible .

pay button

 

 

Easel.ly Create Infographics

Easel.ly is an easy-to-use tool made for users to be able to create fun, attention grabbing infographics to be used on the web for social sites.  This is extremely helpful in visually representing both statistical and non-statistical data. The tool is free to use, but you do need to set-up an account to create an account.  Simply go on Easel.ly and either use your e-mail ID, or log-in directly with Facebook, or Google+.

Start creating your infographic using one of the many templates you see under the Public Visuals tab right after you sign in. You also have the option to upload your own background images and create your presentation from scratch with the many customization options.

Find out how to get started:

Facebook Recommendation Feature

Whether you’re looking for a bakery or a barber shop, a veterinarian or a vacation rental, Recommendations helps you find it. Get exactly what you need from the friends who know you best by requesting a Recommendations from your contacts on Facebook by following this link:  https://www.facebook.com/recommendations/learn/ and click on Ask for Recommendations button.

facebook recommendation-1

 

 

 

Post your question in a Group or on News Feed.  When your friends comment, Facebook will add extra details to their recommendations like reviews and addresses.

Your friend’s recommendations will be added to your own customized map so you can find everything easily.

Two Useful Facebook Features You May Not Know

These are two Facebook features you may not be aware of that I thought you may find useful:

Want to see the history between another Facebook user and yourself? To see photos and old conversations with your contacts on this social site, click the ellipsis icon in your friend’s profile and tap ’See Friendship.’

Recall Conversations on Facebook

To view how people who are not your friends see your profile, click the ellipsis icon right next to the ’View Activity Log,’ and select ’View As’ This will allow you to look at your page through the perspective of people you don’t know and allow you to judge whether to adjust privacy settings.

See what users see

Find Trending Topics on Facebook

People from all over the world gather every day to share their thoughts and participate in real-time conversations on Facebook. Here is the way to find the most popular conversations, trending topics.

To the right of the News Feed, you can see a list of topics that have recently spiked in popularity. The list is personalized, including topics based on things you’re interested in and what is trending across Facebook overall. Each topic is accompanied by a headline that briefly explains why it is trending. You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.

trending-topics-on-facebook

You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.

trending-topics-on-facebook

Inspiration for Blog Content

Find yourself staring at your computer screen with no words or ideas to create a single blog? Have your blog goals taking a turn to a deep dark abyss?  I have good news so do not despair.  Inspiration is hiding all around you just waiting for good content to be discovered. Here are a few tips to get your motivation flowing:

Start with your passion! Why do you do what you do? Share your journey and how did you get to where are you now. Reflecting and writing about your progress  will surely ignite new motivation for what you do with winning content.

Search for continuing education in your field. Learning new tricks to your trade will create excitement with fresh content to share with your audience that is sure to highlight your expertise and you may just discover a niche in your industry.

Take a break.  Sometimes we find clarity with just stepping away.  Consider going on a trip to gain renewed insight within or explore the roots of your career choice.

Inspiration

 

 

 

 

Web Site and Social Media Class at Economic Growth Business Incubator (EGBI)

Austin’s a great city for small business. Economic Growth Business Incubator (EGBI) embraces the spirit by bringing historically under-served individuals support to help make them successful business owners. That includes training, coaching and more, delivered in a comfortable environment in either English or Spanish. Staff meet with clients at their individual level as they start, grow and sustain grassroots businesses, contributing to Austin’s economy and the prosperity of their families.

MUNDU Media, LLC was pleased to help EGBI extend Austin’s entrepreneurial opportunity throughout the community by having founder, Monica Peña teach the website and social media class.

Economic Growth Business Incubator (EGBI)

Yelp’s Three New Features

Yelp introduces three new features to their crowd-sourced review site for local businesses:

Yelfie- Yelp users now have an opportunity to take a check-in photo when visiting a business on Yelp. The camera then flips or reverses so the user can take a picture of themselves. This information, along with the business name and the user’s rating of that business can be shared on social media.

yelfie yelfie

 

 

 

 

Shareable Bookmark Collections- On  October of 2016, Yelp introduced bookmark collections allowing users to curate and organize their own lists of businesses on the platform.  Yelp is now allowing users to share these bookmark collections with other users by tapping the “share” icon.

AI-Driven Business Images- Yelp has started leveraging AL and machine learning to help identify the best of the more than 100,000 photos that are being uploaded to Yelp every day to appear on business pages. According to Yelp. “Over the past year, we’ve done extensive evaluation and analysis to improve the quality of the photos shown at the top of each business page.”