Facebook Uses Feedback to Adjust the News Feed Algorithm

The goal of Facebook News Feed is to show users the stories that matter most to them. Historically, the actions people take on Facebook of liking, clicking, commenting, or sharing a post are the main factors considered to determine what to show at the top of each user’s News Feed. But these factors don’t always conclude that the content is meaningful to the member.

Facebook is seeking to change this. “As part of our ongoing effort to improve News Feed, we ask over a thousand people to rate their experience every day and tell us how we can improve the content they see when they check Facebook — we call this our Feed Quality Panel. We also survey tens of thousands of people around the world each day to learn more about how well we’re ranking each person’s feed. We ask people to rate each story from one to five stars in response to the question “how much did you want to see this story in your News Feed?” From this research using a representative sample of people, we are able to better understand which stories people would be interested in seeing near the top of their News Feed even if they choose not to click, like or comment on them — and use this information to make ranking changes,” explains Cheng Zhang, Software Engineer, and Si Chen, Software Engineer with Facebook.

How will this affect Facebook Pages

  • Pages might see some declines in referral traffic if the rate at which their stories are clicked on does not match how much people report wanting to see those stories near the top of their News Feed. This update helps rebalance those two factors, so people are seeing relevant stories to them.
  • Pages should avoid encouraging people to take an action (such as encouraging lots of clicks), because this will likely only cause temporary spikes in metrics that might then be rebalanced by feed’s ranking over time.
  • Pages should continue to post things that audiences find meaningful and continue using Page post best practices.

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Need an Event Calendar on Your Website?

If you have ever contemplated adding an event calendar to your web site, these are four reasons why it may benefit you to add this feature:

  • Displaying upcoming events can help future participants plan ahead by adding your next event to their schedule.
  • Viewers can do their research for past events and see your proven consistency.
  • Having a calendar on your organization’s website, can limit schedule confusion between team members.
  • Featuring your upcoming events with key words helps bring traffic to your website and may boost your search engine rankings as well.

Once the decision has been made to add the event calendar to your web site, these are just a few of the many calendar options to consider:

There are several free WordPress Calendar Plugins like All in One Events Calendar, The Events Calendar, and My Calendar.  From simple event display to more complex booking and ticketing system, the WordPress calendar plugins should easily fit your needs.

Google Calendar‘s online interface provides several different ways to display upcoming events, including daily, weekly, and monthly views. No matter which view you choose, you can add a new event simply by clicking a date or time slot, naming it, and entering information such as the location and time. Note: You’ll need to first create a free Google account.

Square‘s online scheduling software and tools provide a variety of ways for your clients to book with you. Your Booking Site is a free website your clients can access if you don’t have one of your own. You can also embed a booking widget or button on your website, or add a booking button to your email so clients can easily request appointments based on your availability. Staff and services can be managed from the Staff or Services sections of online Square Dashboard, or you can override these settings with advanced widget options.

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Ways to Grow Your Email List Using Facebook

There has been much discussion by users of Facebook on the algorithms for how posts are seen by few viewers for accounts that are not paying for social media platform’s marketing program. Despite the decrease in organic reach, Facebook is one of the best ways to make a great first impression on potential customers and there are several opportunities to move the right audience to a more focused e-mail list.  Here are a few features that can be implemented with little effort :

Use the Facebook Call to Action Button

Facebook fan page has a call-to-action feature, a button which appears right next to the “Like” button on the cover photo and is another great way to encourage email sign-ups.  Add the “Sign Up” button and link to your online sign-up form so your Facebook visitors can join your mailing list easily.

Share your newsletters on the Facebook Fan Page

Give your Facebook fans the opportunity to view the great content your newsletter has to offer. Make sure to add subscribe option to the mail out.

Add Social Share to the Newsletter

This feature allows viewers of the email newsletters to share on their social media channels, including Facebook, Twitter, and LinkedIn.
Email campaignSubscribe Button


Successfully Promoting Your Next Event Online

You have picked the date, reserved the space, and created a dynamic agenda. Now it’s time to take the steps needed to successfully promote your event online and here is how:

  • Strategize on a plan of action before getting started and adjust that plan according to results during the campaign. Spend some time observing other events both virtually and offline for fresh ideas and don’ts.
  • Have a clear message about what your event is with the 5 W’s (what, when, why, who, and where). The description should appeal to the audience you are trying to attract by keeping your reason why creating the event in mind. Create a visually appealing online invitation by changing color schemes and adding photos to highlight a certain detail.
  • Spread the news of the event everywhere. Send the information out about the event through social media channels, e-mail list, call contacts to share online, and do not forget the importance of cross promoting with entities involved. If this is not your first event, consider inviting the attendees from the last one.
  • Build on realistic expectations for your goals and have clear metrics to judge how successful your event was.
  • If some of these details are not clear or needing help with the overall strategy of creating the online campaign, hire a professional that can help save precious time and money while creating awareness of your agenda.

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Three Online Events Registration Platforms for Attendees to Purchase Tickets

Eventbrite‘s features extend the payment functionality of PayPal or Google Checkout while allowing features that cap the number of attendees, give simple surveys, and easily post your events to other sites like Eventful or Google Calendar. It also supports discount codes and ticket levels and provides limited ability to tailor a registration form to match your site and your needs. Eventbrite charges small percentage for processing with option to be set up to be paid by organizer or participant. Eventbrite does not charge for free events.

Brown Paper Tickets specializes in performance-type events with assigned seats and physical tickets; it also supports registration for “general admission” events for which no tickets are issued. The functionality is simple, clean, and effective. It includes such features as multiple pricing levels, a 24-hour phone registration line, and support for multiple dates for the same event. Brown Paper Tickets has no upfront setup charges or per-event fees and charges a percentage per ticket. If you’re adding registrants to your database, Brown Paper Tickets can export names and information as a .csv or .xls file for importing into your system. Like Eventbrite, there is no extra charge for these tools.

Ticketbud’s main difference between the other sites is it charges a flat fee, rather than charging per ticket. Ticketbud Barcode Scanner uses the camera on your phone to read barcodes and validate the Ticketbud tickets you have sold or given away.

Goal Setting for the New Year’s Marketing Efforts

By: Monica Peña   (@MUNDUmedia)

When communicating the value of services or products to potential customers and clients, there are several things to keep in mind to make sure your company is always moving forward.

Keep the consumer in mind. Efforts should always have the correct target audience.

Be realistic. Make sure to create goals that can be accomplished.

Incorporate action items in your schedule. Taking time to strategize on the requirements to make your goals achievable will make all the difference.

Determine how to measure outcomes. The benefit of creating metrics is to define which efforts have favorable results and which do not.

When needed, modify. Don’t be scared to adjust goals as needed.

Remember that goals should not be handled as something for the far off future, but should be worked on in a consistent basis and reflected upon with pride when accomplished.

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