Ever been motivated to buy a product or use a service by a really good story? By creating a personality on your web site and social media that consumers can relate to, companies can propel their brand into new levels.
Remember that people relate more to people than just another company out of millions on the web to choose from. By using the “About Us” page of a web site, the why behind your company’s story can be shared to humanize your company. Discuss why it was important to solve the particular problem your product or service helps with. Create an image that consumers will feel drawn too.
Continue to use a certain tone and conversational speak on social media platforms. Avoid sounding like a robot or brochure and engage with captivating photos that help brand your company’s tone. Soon your clients will gravitate to you and become your raving fans!