Use your online presence to personify your company

Ever been motivated to buy a product or use a service by a really good story? By creating a personality on your web site and social media that consumers can relate to, companies can propel their brand into new levels.

Remember that people relate more to people than just another company out of millions on the web to choose from. By using the “About Us” page of a web site, the why behind your company’s story can be shared to humanize your company. Discuss why it was important to solve the particular problem your product or service helps with. Create an image that consumers will feel drawn too.

Continue to use a certain tone and conversational speak on social media platforms. Avoid sounding like a robot or brochure and engage with captivating photos that help brand your company’s tone.  Soon your clients will gravitate to you and become your raving fans!

Increase SEO to get more return on your investment

Are you several pages away from ranking first on an organic Google search? Spent lots of money on a web site, but the clients you would like can’t find you? It is time to concentrate on key factors to improve these results.

Sometimes less is best. Targeting qualified and relevant traffic is better than having huge views that will never use your product or service. Be sure to know who your ideal demographic is.  Pay attention to user patterns; including the time readers spend on web page (engagement rates) and what they do while there. The goal is not to get huge traffic, but traffic that will convert into an action.

Search Engine Optimization (SEO) is something that needs to be worked on consistently and long term. For companies expecting instant results, this will not happen.  Shares and creating amazing content help with SEO, but there are other factors that help.  Website performance, technical SEO, A/B testing, analytics, and tweaking your content over time can prevent a web site from making it to the first page of Google search results. Create a checklist and make sure these items are being worked on regularly.

It should be standard practice for your organization to look at your most valuable content every 6 months, update it, and refresh it. Make sure there is enough content to compel a reader to take an action.

It does not matter the amount of traffic to your web site, there is no benefit to having a site that is too confusing for a viewer to take an action. Evaluate the layout of your web site. Content strategy brings people to a site and entices potential customers to know more about your services and products.  Make visitors have a good experience on the site.

Web site seo

Ways to Increase Your Website’s Conversion Rate

Your web site has been made.  How do you get visitors to your site to paid customers? Here are three ways you can add to your website today to increase how many people visit your web site to how many of these visitors make a purchase or use your services.

  1. Using testimonials on your web site will have your visitor perceive less of a risk factor in moving forward with your business.
  2. Clearly state how your product or services will benefit the consumer.
  3. Incorporate a clear call to action whether it is to make a purchase, sign up to a workshop, connect, fill a form, or read a blog by using language that encourages the reader to take action as soon as possible .

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Web Site and Social Media Class at Economic Growth Business Incubator (EGBI)

Austin’s a great city for small business. Economic Growth Business Incubator (EGBI) embraces the spirit by bringing historically under-served individuals support to help make them successful business owners. That includes training, coaching and more, delivered in a comfortable environment in either English or Spanish. Staff meet with clients at their individual level as they start, grow and sustain grassroots businesses, contributing to Austin’s economy and the prosperity of their families.

MUNDU Media, LLC was pleased to help EGBI extend Austin’s entrepreneurial opportunity throughout the community by having founder, Monica Peña teach the website and social media class.

Economic Growth Business Incubator (EGBI)

Growing Your IT Presence: LinkedIn & Website Concepts/Security/Trends

On Saturday, August 1stLife Coach Mediations, ADR will host  two facilitators that will enlighten and instruct attendees on:

  • How to efficiently increase business’ LinkedIn presence by Monica Peña of MUNDU Media
  • Website development, current trends, IT Security and effective programming languages by Nameir Majette of EIX Systems.

FACILITATORS:  Monica Peña and Nameir Majette.

Monica Peña is an enthusiastic entrepreneur who carefully provides strategies to market and move businesses and organizations to the forefront of audiences. Her award winning expertise in Social Media helps organizations and professionals minimize the time they spend in this continuous emerging social field of marketing.

Nameir Majette serves as Chief Operations Officer for MAKDA, Inc., a consulting firm specializing in technology, healthcare, and international development. He has over ten years’ experience working with hospitals, health plans, and physicians in over 30 states across the country.  In addition, Mr. Majette works closely with EIX Systems, an Austin-based IT consulting company, as their IT lead for healthcare and small business sectors.

This event will be held at the Life Coach Mediations, ADR offices located at 921 W. New Hope Dr., STE 601; Cedar Park, TX  78613  (512) 528-5301 or EMAIL:  lcmediations@yahoo.com

RSVP today as space is limited:  http://tinyurl.com/ofo5tez

Life Coach Mediations, ADR is and Alternative Dispute Resolution company specializing in (marriage, family, divorce, child support, employment, business and personal coaching, etc.) mediation.  Life Coach Mediations will be your advocate, mediator and source of support to assist you in becoming your best self.

onlineLife Coach Mediations, ADR   Monica Peña  Nameir M. Majette

Mobile-friendly Websites

The percentage of mobile web-traffic has dramatically increased to over 50 percent of overall traffic for some websites.  Google recently launched their algorithm shift to favor sites that are “mobile-friendly” so that consumers can find content easy to read and interact with on smaller mobile screens.   The update will not affect results from desktop searches. This change means that people who use Google to search on their smartphone may not find many of their favorite sites at the top of the rankings. Since Google is the largest search engine on the World Wide Web, sites that haven’t updated could find themselves ranked way lower, which in turn could mean a huge loss of business.

A page is eligible for the “mobile-friendly” label by Google if it meets the following criteria:

  • Avoids software that is not common on mobile devices, like Flash.
  • Use text that is readable without zooming.
  • Size content to the screen so users don’t have to scroll horizontally or zoom.
  • Place links far enough apart so that the correct one can be easily tapped.

Here are a couple of Google tools that will help meet the mobile-friendly standards:

mobile friendly

 

Bing, web search engine by Microsoft, has also unveiled its mobile-friendly roadmap. Bing has started to tag and rank search results as “mobile-friendly” to help searchers skim through results.

“Our approach to mobile friendliness as a ranking signal balances the need to improve the ranking for mobile-friendly pages, with the continued focus on delivering the most relevant results for a given query. This means that for mobile searches on Bing, you can always expect to see the most relevant results for a search query ranked higher, even if some of them are not mobile-friendly. While the changes will improve ranking for mobile-friendly pages, webpages that are highly relevant to the given query that are not yet mobile-friendly will not get penalized. Our priority is delivering the best search experience for our customers, and we are committed to evolving Bing search to ensure that we are delivering the most relevant and helpful results. Mobile-friendly webpages are key to satisfying on-the-go information needs, so it is important to optimize sites for an increasingly mobile user base.”- Bing explains on their approach to the mobile topic.

More information on Bing’s factors, read here.