Ways to Increase Your Website’s Conversion Rate

Your web site has been made.  How do you get visitors to your site to paid customers? Here are three ways you can add to your website today to increase how many people visit your web site to how many of these visitors make a purchase or use your services.

  1. Using testimonials on your web site will have your visitor perceive less of a risk factor in moving forward with your business.
  2. Clearly state how your product or services will benefit the consumer.
  3. Incorporate a clear call to action whether it is to make a purchase, sign up to a workshop, connect, fill a form, or read a blog by using language that encourages the reader to take action as soon as possible .

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Web Site and Social Media Class at Economic Growth Business Incubator (EGBI)

Austin’s a great city for small business. Economic Growth Business Incubator (EGBI) embraces the spirit by bringing historically under-served individuals support to help make them successful business owners. That includes training, coaching and more, delivered in a comfortable environment in either English or Spanish. Staff meet with clients at their individual level as they start, grow and sustain grassroots businesses, contributing to Austin’s economy and the prosperity of their families.

MUNDU Media, LLC was pleased to help EGBI extend Austin’s entrepreneurial opportunity throughout the community by having founder, Monica Peña teach the website and social media class.

Economic Growth Business Incubator (EGBI)

Growing Your IT Presence: LinkedIn & Website Concepts/Security/Trends

On Saturday, August 1stLife Coach Mediations, ADR will host  two facilitators that will enlighten and instruct attendees on:

  • How to efficiently increase business’ LinkedIn presence by Monica Peña of MUNDU Media
  • Website development, current trends, IT Security and effective programming languages by Nameir Majette of EIX Systems.

FACILITATORS:  Monica Peña and Nameir Majette.

Monica Peña is an enthusiastic entrepreneur who carefully provides strategies to market and move businesses and organizations to the forefront of audiences. Her award winning expertise in Social Media helps organizations and professionals minimize the time they spend in this continuous emerging social field of marketing.

Nameir Majette serves as Chief Operations Officer for MAKDA, Inc., a consulting firm specializing in technology, healthcare, and international development. He has over ten years’ experience working with hospitals, health plans, and physicians in over 30 states across the country.  In addition, Mr. Majette works closely with EIX Systems, an Austin-based IT consulting company, as their IT lead for healthcare and small business sectors.

This event will be held at the Life Coach Mediations, ADR offices located at 921 W. New Hope Dr., STE 601; Cedar Park, TX  78613  (512) 528-5301 or EMAIL:  lcmediations@yahoo.com

RSVP today as space is limited:  http://tinyurl.com/ofo5tez

Life Coach Mediations, ADR is and Alternative Dispute Resolution company specializing in (marriage, family, divorce, child support, employment, business and personal coaching, etc.) mediation.  Life Coach Mediations will be your advocate, mediator and source of support to assist you in becoming your best self.

onlineLife Coach Mediations, ADR   Monica Peña  Nameir M. Majette

Mobile-friendly Websites

The percentage of mobile web-traffic has dramatically increased to over 50 percent of overall traffic for some websites.  Google recently launched their algorithm shift to favor sites that are “mobile-friendly” so that consumers can find content easy to read and interact with on smaller mobile screens.   The update will not affect results from desktop searches. This change means that people who use Google to search on their smartphone may not find many of their favorite sites at the top of the rankings. Since Google is the largest search engine on the World Wide Web, sites that haven’t updated could find themselves ranked way lower, which in turn could mean a huge loss of business.

A page is eligible for the “mobile-friendly” label by Google if it meets the following criteria:

  • Avoids software that is not common on mobile devices, like Flash.
  • Use text that is readable without zooming.
  • Size content to the screen so users don’t have to scroll horizontally or zoom.
  • Place links far enough apart so that the correct one can be easily tapped.

Here are a couple of Google tools that will help meet the mobile-friendly standards:

mobile friendly

 

Bing, web search engine by Microsoft, has also unveiled its mobile-friendly roadmap. Bing has started to tag and rank search results as “mobile-friendly” to help searchers skim through results.

“Our approach to mobile friendliness as a ranking signal balances the need to improve the ranking for mobile-friendly pages, with the continued focus on delivering the most relevant results for a given query. This means that for mobile searches on Bing, you can always expect to see the most relevant results for a search query ranked higher, even if some of them are not mobile-friendly. While the changes will improve ranking for mobile-friendly pages, webpages that are highly relevant to the given query that are not yet mobile-friendly will not get penalized. Our priority is delivering the best search experience for our customers, and we are committed to evolving Bing search to ensure that we are delivering the most relevant and helpful results. Mobile-friendly webpages are key to satisfying on-the-go information needs, so it is important to optimize sites for an increasingly mobile user base.”- Bing explains on their approach to the mobile topic.

More information on Bing’s factors, read here.