Summer Social Series

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Our next workshop is on July 17, 2019 at 9:30 AM to 11:30 AM.

You’ve had this beautiful, functional WordPress web site created for your services/products. Now you want to make changes, but not have to always contact your web site designer to make these adjustments. This is a hands-on interactive workshop to have users feel more comfortable with the back end of their WordPress site. Register HERE. 

Linkedin

Our next workshop is on July 31, 2019 at 9:30 AM to 11:30 AM.

LinkedIn is today’s most popular business social network that connects professionals from all over the world. “Getting You LinkedIn for Successful Results!” is a hands on, interactive workshop in which participants will successfully complete their profiles to allow them to confidently maneuver through various features of the platform while increasing visibility and acquiring a clear brand strategy for moving forward. Register HERE. 

Content2

Our next workshop is on August 14, 2019 at 9:30 AM to 11:30 AM.

Creating the right content is important in building your brand, growing your customer base, and staying connected to your ideal client. In this session,  we will discuss keywords, useful uses of information, strategic ways to get your correct message across to the audience you want to attract. Register HERE. 

MeetupOur next workshop is on August 28, 2019 at 9:30 AM to 11:30 AM.

Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. Meetup allows members to find and join groups and organizers the ability to grow their presence through common interests.  We will discuss ways to use commonalities to meet personal and professional goals through memberships and as a thought leader in an organizer role. Register HERE. 

WordPress top plugins

 WP Engine is the world’s leading WordPress digital experience platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster.  The WordPress directory is made up of nearly 55,000 plugins given WordPress users endless options for customizing and optimizing their WordPress site.  To narrow down the list: WP Engine publication, Torque, named top WordPress plugins for the following categories: eCommerce, Maintenance, Optimization, and Marketing.

Here are some of the plugins that made the list:

Easy Digital Downloads- Easy Digital Downloads’ solution is seamless and effortless when selling any sort of media file (photos, documents, software, etc.). This plugin is easily integrated with the most popular payment systems: PayPal, Bitpay Stripe, Braintree and more. There are also custom add-ons and themes available for maximum customization including the Simple Shipping extension which allows companies to easily collect shipping info from customers during checkout, set shipping rates for domestic and international orders, and mark payments as being shipped or not. Other notable features include discount codes and promotions, advanced reporting, and powerful, real-time customer management.

Event Tickets- This is the easiest way for visitors to RSVP or purchase tickets to events. The plugin works by allowing companies to add RSVPs and tickets to posts or pages. Users can easily collect payment by connecting their Paypal account. Event Tickets can also be synced with Events Calendar allowing admins to add ticketing purchasing capabilities to event listings. If support is needed, the Event Tickets developers at Modern Tribe are dedicated to supporting the users and the WordPress community as a whole.

Duplicate Post- This plugin makes it easy to replicate posts at any time with one click. No more copying and pasting every time needing to create the same post. The plugin has over two million active downloads and a five star rating, which makes it incredibly reliable. Install and activate and you can start replicating immediately.

Updraft Plus- Make back up and restoration much more complete and easier to use. With this plugin, backup to the cloud using any service from Google Drive to Dropbox, and then restore the original with just one click. This plugin is essential for any new site.

Ninja Forms-  Ninja Forms is easy to use for beginners and experts alike with built-in hooks, filters, and custom field templates when creating forms to site for any purpose. You have the flexibility to customize forms however you need.

Sidebars- Sidebars are a great way to present pages and other navigation in a way readers can easily see them. Site creators can completely customize the way they look with custom widgets. Display any page, post, archive category, or post type right on the side of your page. Custom Sidebars makes customization easy, also allows for import and export sidebars found that are appealing.

The Events Calendar- This app is perfect for online business specializing in events.  It  is the best way to display a calendar right on the site. The calendar works with everything from small restaurants to huge concert venues. Though the calendar comes with a skeleton style sheet, every piece of it can be customized. The plugin also works with Events Tickets, so companies can sell tickets directly from the calendar itself.

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Tips for Creating and Managing a WordPress site

WordPress is a free open-source content management system and is the most popular blogging system in use on the web at more than 60 million websites. WordPress powers over 24 percent of the internet for consumers and web professionals which rely on the platform to create a unique online presence. With a wide variety of templates, plugins, and other choices, WordPress is the platform I recommend to small businesses wanting to create a site.  Here are some tips to keep in mind when creating and managing your site:

  • Be strategic and plan how the site is organized. This will affect your Search Engine Optimization (SEO), user load times, and how long visitors stay on the site. Take time to choose the best theme for your WordPress blog. Free WordPress themes can be found at WordPress Themes Directory. Themes can also be purchased by theme providers like: Elegant ThemesThemify, or ithemes.
  • Add tags with keywords to content including photos on site.
  • Use the Broken Link Checker plugin to search all links within the WordPress site to get notified about broken links by email or via the dashboard so that these may be corrected as soon as possible. Having broken links on a web site affects SEO and may discourage viewers from continuing to visit the site.
  • WordPress is constantly rolling out updates and bug fixes to its platform. It is critical to keep the backend updated to prevent sensitive data and files from being vulnerable to malicious activity.
  • Use an analytics program like Google Analytics that offers a wide range of free services that can be used to monitor website traffic, keep track of visitor behavior on the site, and monitor keywords that can generate more traffic to a site. Google Webmaster Tools is also recommended to get data, tools and diagnostics for a healthy, Google-friendly site.
  • Use Plugins like BackUpWordPress to back up files and databases from web site and allow future backups to be scheduled automatically.

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