Local Search Engine Optimization (SEO) is an essential and efficient strategy for businesses that want long-term success across search engines. With the rise of mobile devices, such as Apple watches, proximity-based searches will continue to grow in popularity, and local searches will be determined by hyper-specific locations. Since local searches often lead to in store visits or purchases, there is no denying the value of ranking locally. There are a few steps that will help with local SEO:
- Claim your Google My Business page and fill out all your essential business information. This allows a combination of social, search and Web initiatives into one dashboard.
- Make sure to ask your customers for reviews for different recommendation sites. In some cases it may be appropriate to create a page on your website that shows all the review options, or you can send out emails to past clients asking for feedback.
- Use social media to engage and generate traffic to web site. Use online conversations to attract your ideal clients.