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Use a keywords strategy for SEO success

When talking about online presence, Search Engine Optimization (SEO) is the most frequently used term. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

The key to success with this is content strategy and using keywords. Here are a few ways to accomplish this:

Analyze what are your keywords. Create a list that includes your site URLs along with page information like the target keyword, headline, meta description, and internal links. This audit sets the stage for executing strategy adjustments that should improve your rankings and results.

Sorting your content by targeted keyword and pay attention which pages have the same targets. Select which piece of content is the strongest for each keyword, the page that you’d most prefer for search engines to send visitors to. This is the one which should likely be targeted for that keyword. You can also start the process of optimizing your other content pages to target new, different keywords. Be sure to also match your most impressive content work with the most advantageous keywords. This could mean keywords that are the most popular in searches overall, those most common to your particular industry, or those that have the least competition (your niche).

Create an ongoing system of checking and maintaining content by proactively avoid future issues.  A successful content strategy will allow new content to flourish by keyword.

SEO

Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.

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Vicky Valdez
Vicky Valdez
Founder and Director of Business Development at LoneStar Foundation
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“Monica is a true strategic marketing professional...….she always recommends amazing tools and strategies that allow me to work more efficiently with the most impact."
Deborah Snelgrove
Deborah Snelgrove
Events & visitor experience creator and Leader for Universities
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“Monica worked with me on a smart action plan on how to make the most of my online networking opportunities and presence."
Margarita Foss
Margarita Foss
The Latina Emotional Coach
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“Monica is professional and knowledgeable. We worked on getting my marketing efforts organized with a realistic to do list using a project management tool and improving my presence on LinkedIn.
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