Are you several pages away from ranking first on an organic Google search? Spent lots of money on a web site, but the clients you would like can’t find you? It is time to concentrate on key factors to improve these results.
Sometimes less is best. Targeting qualified and relevant traffic is better than having huge views that will never use your product or service. Be sure to know who your ideal demographic is. Pay attention to user patterns; including the time readers spend on web page (engagement rates) and what they do while there. The goal is not to get huge traffic, but traffic that will convert into an action.
Search Engine Optimization (SEO) is something that needs to be worked on consistently and long term. For companies expecting instant results, this will not happen. Shares and creating amazing content help with SEO, but there are other factors that help. Website performance, technical SEO, A/B testing, analytics, and tweaking your content over time can prevent a web site from making it to the first page of Google search results. Create a checklist and make sure these items are being worked on regularly.
It should be standard practice for your organization to look at your most valuable content every 6 months, update it, and refresh it. Make sure there is enough content to compel a reader to take an action.
It does not matter the amount of traffic to your web site, there is no benefit to having a site that is too confusing for a viewer to take an action. Evaluate the layout of your web site. Content strategy brings people to a site and entices potential customers to know more about your services and products. Make visitors have a good experience on the site.