I was honored to be the first speaker for the relaunch of the Greater Austin Hispanic Chamber of Commerce (GAHCC) ‘s Latinas In Business Roundtable series. The series was resurrected for women in business to help and support one another. I was happy to present and facilitate the lively discussion from the amazing group of ladies that attended on the topic of strategies to increase the impact of the first impression your business makes.
If you would like to attend a future meeting from this series. Contact the Greater Austin Hispanic Chamber of Commerce to receive reminders of these and other events. The GAHCC is a tremendous business resource for entrepreneurs, professionals, or corporations of any size in the Greater Austin area. The Chamber has members representing corporations, small businesses, nonprofits, and governmental agencies. GAHCC’s primary goal is to continue the advancement and progression of a strong and stable economic culture for Hispanic businesses. The Chamber strives to reach these goals by developing business, management skills, and bridging access to financial capital while maintaining our cultural values and integrity.
Does your business make a good first impression? Have been in business for a while and still seem to not attract the clients you desire? I see this too often with clients that have not invested any energy, money, or time in their brand. Branding is vital to the existence of your business or propelling you to the next level. Branding consist of your visual presentation, including your logo, color scheme, font, business name, and tagline. Branding helps with perceived professionalism and creating an identity for your company.
Here is a few things to consider when creating your image.
- What colors are used in your industry and why? How do these colors make people feel?
- Define your key goals.
- Understand your target audience. What font and verbiage will attract this group.
- Project the correct content to create the persona for your company. This creates. personality and identity.
Once you have decided on the ideal branding for your company, make sure it is consistent through your offline on online marketing efforts. Signage. social media, emails, web site, social media, and more.
With more than 400 million users on its career-focused platform, LinkedIn is a prime place to connect with potential employers and employees. But you only have one shot at a first impression. Nearly nine out of ten recruiters say they’ve hired someone through LinkedIn. Something as simple as having a professional picture on your profile makes you 14 times more likely to make that valuable professional connection.But, there are simple mistakes many of us make either to our profile or in the way we connect with others that could hinder those chances. Whether you access LinkedIn from your work computer or tablet at home, it’s important to remember that while it is a social media site—LinkedIn content should be more professional and business-appropriate than any other platform. Check out the infographic below to avoid common LinkedIn mistakes (like using buzzwords or not customizing invitations) and ensure you have the most complete, professional profile possible.
Thank-you Quill and Ghergich & Co. for this excellent resource.
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