Get return on investment on your marketing efforts

Return on Investment

To get a return on investment (ROI) on marketing efforts, you need to measure the effectiveness of your marketing campaigns and ensure that the revenue generated from those efforts outweighs the costs. Here are some steps you can follow to improve your chances of achieving a positive ROI: Set clear and measurable goals: Define specific […]

How Artificial intelligence (AI) will make it easier to market your business

Artificial intelligence

Artificial intelligence (AI) can significantly simplify and enhance marketing efforts for business owners. Here are several ways AI can make work easier for business owners to market their business: Data Analysis and Insights: AI-powered analytics tools can process vast amounts of data from various sources, including customer behavior, social media trends, and market research. By […]

Attract new clients now!

Attract More Customers

Increasing your customer base can be a crucial goal for any business looking to grow. Here are some strategies you can implement to attract more customers: Define your target audience: Clearly identify your ideal customer profile and understand their needs, preferences, and pain points. This will help you tailor your marketing efforts more effectively. Enhance […]

Are Your Reviews Not Showing Up on Your Business Search Profile?

Google Reviews

Getting more reviews on a business search profile should be part of every business owners marketing strategy.  Good reviews build the reputation of a business and help with local rankings. Every five-star Google review is especially important in case there is one lower review on your profile. But why do some reviews not show up? […]

Creative ways to spread the word about your business

Spread word

There are several ways you can start spreading the word about your business. Reach out to professional partners and ask if you can write guest posts for their blogs. Think about organizations that your ideal client may be a part of. Then contact organizers if you can do a free workshop. Publish content on social […]

Latinas in Business Roundtable

I was honored to be the first speaker for the relaunch of the Greater Austin Hispanic Chamber of Commerce (GAHCC) ‘s Latinas In Business Roundtable series.  The series was resurrected for women in business to help and support one another.   I was happy to present and facilitate the lively discussion from the amazing group of […]

Northwest Austin Business Connections

Northwest Austin Business Connections (NWABC) has been around since 1986.  Through weekly meetings, Northwest Austin Business Connections provides attendees the opportunity to support each other in mutually advancing their businesses by providing a forum for relationship building, networking, self-introduction, educational and professional development. The group of professionals ranging from Feng Shui expert, dog trainer, web designer, and […]

South Austin Business Association helps grow business building knowledge

Looking to network in south Austin? Or looking for different resources in the area?  South Austin Business Association (SABA) is committed to delivering an informed, educational, and visual service based on a real understanding of the issues that affect both it’s small business owner members and the local community with a genuine enthusiasm for what the group does. SABA offers educational seminars […]

LinkedIn Profinder for Users in Search of Freelancers

LinkedIn ProFinder is a new professional services marketplace that LinkedIn is piloting in select geographic areas across the U.S. that helps professionals find the best freelance or independent professionals in their local area. The program has already started testing the product with freelance professionals in the San Francisco Bay Area, and now they are testing it with a select […]

Leverage Your Team to Grow Your Brand’s Online Visibility

Businesses and organizations wanting to attract their ideal audience by increasing their online visibility should leverage their team’s social media network. Group’s benefit by team member’s taking content ownership with better customer service, higher conversion rates, increased inbound web traffic, and reduced marketing cost. Tips on creating the team’s online synergy: Create a specific time […]