Customer journey maps
A customer journey map is a very simple diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. Use your customer journey maps to understand which touch points customers experience as they interact with your brand. […]
Brand at all the customer touch points
Brand touchpoint is an individual contact point between the customer and a company’s brand. Most companies have upwards of 100 different brand touchpoints. These are interactions with the brand, ranging from in-person selling to email marketing messages. It is important to review customer touch points to make sure the brand is consistent throughout different experiences. […]