Email Error Etiquette

That send button has been clicked, and you have realized there is an error to your email campaign. How do you respond?  What is proper etiquette to this type of mistake? Depending how and what was the error determines the next step.

If and when the inevitable happens, know how to best respond to recover from the error with grace. Sometimes, this means doing nothing at all.

For small error such as a minor typo, take it as a lesson and put systems in place so this does not happen again. Keep this discovery in house. No need to apologize.

A major error can be a broken link for information emphasized in the communication or an unintentionally offensive email—customers are more likely to forgive and forget when companies confess and apologize for the mistake. Acknowledge the error and put a positive spin on it when appropriate.  When mistakes slip through, respond accordingly to save customer relationships.

Common email marketing campaign errors

It is the beginning of  the work week  and you are anxious to get  your newsletter out. Before clicking that send button, make sure to double check for errors. According to Boomerang, Mondays are when more errors are made in subject lines than emails sent on any other day.
Check for these common email marketing mistakes:

  1.  Simple typos that can occur either in the body of the email or the subject line. Typos in subject lines are likely to cost businesses at least a few email opens.
  2. Dated information for sales that have already ended or events that happened last month. This will reduce call-to-action and aggravate potential clients.
  3. Broken links can either take contacts to the wrong page, or take them to no page at all.
  4. Including a person’s name in the email greeting can impress contacts, but when emails show up saying “Dear First Name,” or “Dear […],” the intended effect is reversed.

 Email mistakes

Organize your contacts with tags on Mailchimp

Tags are labels or categories you can create on Mailchimp to help organize your contacts based on information the organizer has to communicate in a more customized way depending on who is on your list and different results.

Tags took the place of previously segmented list created in Mailchimp. For the segmented list already created static, Mailchimp has automatically converted them to tags for users.  These can be  found on the Tags page in audience section.

Tags are built for use of internal audience organization. Contacts should be directed to use groups first and then tagging can be applied.

Tags can be completely customized to be used however needed. There is an option to create a comprehensive tagging structure to organize all contacts, or a few tags can be added to identify some key contacts. Automation can also be created that triggers when a specific tag is added to a contact.

There are a few ways to work with tags. Tags can be created and then add tags from the contact table, individually from a contact’s profile, or from the Tags page in audience section of Mailchimp. Contacts can be imported and then a tag added to the entire import, or a tag added when a single subscriber added.

The important part is to have a clear strategy before getting started on how tagging will help and which tags to use.  If needing assistance, contact someone that can best advise you on creating the ideal plan to move forward.

Bags for purchases on a white background.


Ingredients for a Successful Email Design

When someone opens your company’s marketing campaign e-mail, there are certain key elements that should be included to drive brand awareness and increase sales.  Here are the top four fundamentals that should be considered:

1.  Logo and colors are going to be the first things to stand out.

Use these design elements consistently so your email contacts easily recognize your brand.

2.  Image

Make sure to use an image that supports the purpose of your email message and is high resolution.

3.  Text

Design your text in a way that catches the reader’s attention. quickly. When people read online or on a mobile device, they typically scan the content before they read it.

4.  Call-to-action

Be sure to tell your readers what they should do next. You may want your readers to visit a specific page on your website, call your store, or redeem a coupon.  The message body should contain 3-5 sentences about why they should act on your call-to-action button.