Email Error Etiquette

That send button has been clicked, and you have realized there is an error to your email campaign. How do you respond?  What is proper etiquette to this type of mistake? Depending how and what was the error determines the next step. If and when the inevitable happens, know how to best respond to recover […]

Common email marketing campaign errors

It is the beginning of  the work week  and you are anxious to get  your newsletter out. Before clicking that send button, make sure to double check for errors. According to Boomerang, Mondays are when more errors are made in subject lines than emails sent on any other day. Check for these common email marketing mistakes: […]

Organize your contacts with tags on Mailchimp

Tags are labels or categories you can create on Mailchimp to help organize your contacts based on information the organizer has to communicate in a more customized way depending on who is on your list and different results. Tags took the place of previously segmented list created in Mailchimp. For the segmented list already created static, […]

Ingredients for a Successful Email Design

When someone opens your company’s marketing campaign e-mail, there are certain key elements that should be included to drive brand awareness and increase sales.  Here are the top four fundamentals that should be considered: 1.  Logo and colors are going to be the first things to stand out. Use these design elements consistently so your email […]