Improving your Facebook Business Page

Creating a Facebook business page is not enough.  With so much information on an individual feed, it is wise to create a strategy to ensure your company stands out.  Whether you are just creating your page or want to improve an exiting one, here are a few quick tips to improving your Facebook Business Page:

  • Improve the immediate visual appeal of your page. Add an appropriate profile and banner picture that best expresses your brand.
  • Create an easy to find user name.  The user name is the name with the @ sign below your Facebook page name of the page.  This will make it easy for your organization to be tagged and found by other users.
  • Take time and fill out the About page, including the story section with a picture.
  • Add Call to Action to page whether it is to subscribe, contact us, or sign up.
  • Post consistent and relevant content on the page. Determine the ideal timing and frequency for your posts.
  • Use photos and videos on timeline.
  • Take advantage of Reels and favorable algorithms towards them.
  • Pin important posts to the top.
  • Determine the ideal timing and frequency for your posts.
  • Having the right engagement on your page is critical. Be sure to respond and monitor the comments on your business page.
  • Start an Ad Campaign.
  • Measure the success using analytics and adjust your posts accordingly.