Meetup has tens of millions of users and processes more than 500 new groups everyday. If your a Meetup Organizer, how do you get the correct people to find your group. Knowing how the Meetup platform’s processes and algorithms work can be useful.
If you are starting a new group, Meetup will publicize new groups to encourage membership to people that may find the group relevant accordingly to information like location, topics, title, and description.
Location- Meetup uses zip code, city, state, and country for groups and members to make a good match. Algorithms look at other groups in the same zip code as you, their members, and where they come from.
Topics- Choosing topics is the best way for members to show interest in future groups. Algorithms match members and groups that have selected the same topic. Organizers are allowed to pick 15 topics to define a group. Meetup will also expand the list of topics to best find members interested in the group. The emails sent to potential members will then reach out to members interested in the topic and tell potential members about the new community!
Demographic- Meetup considers member-entered information like age and gender when promoting groups with a designated demographic. Not everyone that subscribes to Meetup specifies their age or gender, so Meetup may use clues like other groups they are part of, and the age/gender focus they have.
Activity- Member activities like RSVPs, other groups joined, and sent messages are how Meetup determines who is likely to consider joining a new group. New group announcements are likely to go to active, engaged members.
When talking about online presence, Search Engine Optimization (SEO) is the most frequently used term. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
The key to success with this is content strategy and using keywords. Here are a few ways to accomplish this:
Analyze what are your keywords. Create a list that includes your site URLs along with page information like the target keyword, headline, meta description, and internal links. This audit sets the stage for executing strategy adjustments that should improve your rankings and results.
Sorting your content by targeted keyword and pay attention which pages have the same targets. Select which piece of content is the strongest for each keyword, the page that you’d most prefer for search engines to send visitors to. This is the one which should likely be targeted for that keyword. You can also start the process of optimizing your other content pages to target new, different keywords. Be sure to also match your most impressive content work with the most advantageous keywords. This could mean keywords that are the most popular in searches overall, those most common to your particular industry, or those that have the least competition (your niche).
Create an ongoing system of checking and maintaining content by proactively avoid future issues. A successful content strategy will allow new content to flourish by keyword.
When branding your company, it is important to use your keywords consistently through your communications offline and online. These are the words that people will recognize with your brand.
- Make a list of 10 words that describe your business and look at all your marketing materials to see if these words consistently are including in areas like your website, social media accounts, elevator pitch, business cards, etc.
- Test your keywords at speed networking events and evaluate reactions. Use this method with your spouse, children or co-workers to tell you without looking what makes your business special. If they can’t quickly answer, then you’re not emphasizing your keywords enough.
- Evaluate your keywords are the best words you can use to differentiate yourself from others in your industry. Adjust words until the communication is clear.
WordPress is a free open-source content management system and is the most popular blogging system in use on the web at more than 60 million websites. WordPress powers over 24 percent of the internet for consumers and web professionals which rely on the platform to create a unique online presence. With a wide variety of templates, plugins, and other choices, WordPress is the platform I recommend to small businesses wanting to create a site. Here are some tips to keep in mind when creating and managing your site:
- Be strategic and plan how the site is organized. This will affect your Search Engine Optimization (SEO), user load times, and how long visitors stay on the site. Take time to choose the best theme for your WordPress blog. Free WordPress themes can be found at WordPress Themes Directory. Themes can also be purchased by theme providers like: Elegant Themes, Themify, or ithemes.
- Add tags with keywords to content including photos on site.
- Use the Broken Link Checker plugin to search all links within the WordPress site to get notified about broken links by email or via the dashboard so that these may be corrected as soon as possible. Having broken links on a web site affects SEO and may discourage viewers from continuing to visit the site.
- WordPress is constantly rolling out updates and bug fixes to its platform. It is critical to keep the backend updated to prevent sensitive data and files from being vulnerable to malicious activity.
- Use an analytics program like Google Analytics that offers a wide range of free services that can be used to monitor website traffic, keep track of visitor behavior on the site, and monitor keywords that can generate more traffic to a site. Google Webmaster Tools is also recommended to get data, tools and diagnostics for a healthy, Google-friendly site.
- Use Plugins like BackUpWordPress to back up files and databases from web site and allow future backups to be scheduled automatically.