Rules for creating a good logo to brand your company


Creating a good logo is crucial for building brand identity and recognition. A well-designed logo can leave a lasting impression on customers and convey the essence of your brand. Here are some rules to follow when creating a good logo: Simplicity: Keep the design simple and easily recognizable. Avoid clutter and intricate details that may […]

Get return on investment on your marketing efforts

Return on Investment

To get a return on investment (ROI) on marketing efforts, you need to measure the effectiveness of your marketing campaigns and ensure that the revenue generated from those efforts outweighs the costs. Here are some steps you can follow to improve your chances of achieving a positive ROI: Set clear and measurable goals: Define specific […]

How Artificial intelligence (AI) will make it easier to market your business

Artificial intelligence

Artificial intelligence (AI) can significantly simplify and enhance marketing efforts for business owners. Here are several ways AI can make work easier for business owners to market their business: Data Analysis and Insights: AI-powered analytics tools can process vast amounts of data from various sources, including customer behavior, social media trends, and market research. By […]

Ways to promote your next event using Eventbrite

Promote your event

Are you trying to plan a product or service launch? Do you want to offer workshops in your industry? Consider using Eventbrite as a tool to promote your upcoming event. Eventbrite Boost is the all-in-one marketing platform designed for event creators. Eventbrite Boost makes it easy to reach new people, engage your fans and followers, […]

Creative ways to spread the word about your business

Spread word

There are several ways you can start spreading the word about your business. Reach out to professional partners and ask if you can write guest posts for their blogs. Think about organizations that your ideal client may be a part of. Then contact organizers if you can do a free workshop. Publish content on social […]

The importance of using Google My Business

Google My Business

A Google My Business Profile helps ensure that people find your business when looking for products and services like yours in their local area. Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor. Your Google My Business listing shows searchers where and how to […]

Branding your business for success

Does your business make a good first impression? Have been in business for a while and still seem to not attract the clients you desire? I see this too often with clients that have not invested any energy, money, or time in their brand. Branding is vital to the existence of your business or propelling you […]

Facebook Insights to Go

With Facebook Insights to Go, users can get insights faster, filter, find, download, and share latest stats from Facebook IQ. Facebook IQ offers insights, studies and research using people, advertising and industry trends coming from Facebook, Instagram, Messenger and other platforms. These insights can be searched by different category combinations including regions, industry, people, moments, campaigns, and […]

Selling with location-based data

Location-based marketing on mobile runs on opted-in location data. The vast majority of location-based marketing is powered by opted-in GPS data, received from smartphones. That is, when someone opts-in to share their location with an app, the latitude and longitude data gathered from that app is what powers location-based marketing and analytics. There are other […]

Increase SEO to get more return on your investment

Are you several pages away from ranking first on an organic Google search? Spent lots of money on a web site, but the clients you would like can’t find you? It is time to concentrate on key factors to improve these results. Sometimes less is best. Targeting qualified and relevant traffic is better than having huge […]