Why Segment Your Newsletter List?
Are potential customers for your product or services receiving emails that seem to be communicating directly to them? If not, you may want to consider segmenting your email list so that the message you are sending out is more personalized. If you get your email marketing segments right, your customers will receive relevant emails packed […]
Avoid your newsletters from going to spam folders
Newsletters are one of the most powerful digital marketing tools you can use since it allows you to communicate directly with your prospects and customers in a personalized way by serving valuable content and relevant promotions straight to their inboxes. Make sure you are taking advantage of this tool and the emails are not going to […]
Organize your contacts with tags on Mailchimp
Tags are labels or categories you can create on Mailchimp to help organize your contacts based on information the organizer has to communicate in a more customized way depending on who is on your list and different results. Tags took the place of previously segmented list created in Mailchimp. For the segmented list already created static, […]