Creating and presenting workshops is a great way to showcase your industry knowledge and experiences. Putting systems in place to reach out to the correct audience is the next step to reaching success.
12 steps to reaching your ideal attendees and having them take action:
- Create a title that is sure to catch their attention and add a description that meets a need of this group. Focus on your audience.
- Make sure to give an incentive to encourage early registration.
- Add an event or calendar page on your web site with keywords.
- Create a persuasive blog for your next event with attractive details for the can’t-miss event.
- Adding the workshop to an event platform like Eventbrite allows for a broader reach of readers that scan these sites for such opportunities.
- Create a list of local community calendars to add the event.
- Share on social media personal and professional platforms.
- Create an e-mail campaign.
- Contribute information to online discussion platforms like Nextdoor, LinkedIn Groups, Meetup, and etc.
- If you give a presentation through another group during the promotional period, share workshop registration information verbally and follow up with a personalized e-mail to those that were interested.
- Write a press release and send to the media.
Don’t stop marketing the event until the day of the event or until it is sold out!
Maribel Garcia Valls, MPH, ACC. spoke to North Austin Influencers on Blogging to attract your ideal client. Below are some links she shared to help with your blogging efforts:
WordPress : This one is the best and most respected blogging platforms. It has so many options, yet it also has a bigger learning curve. Just note that you will have to pay for a hosting site with this option.
Weekly: This one is simple and easy to use if you want to build the site yourself. However, Google prefers WordPress for blogs.
Wix: This is also a simple website and a cheaper option, but it also very limited. Again, Google prefers WordPress for blogs.
Headline Analyzer: This tool will help you create amazing headlines.
Hootsuite: This tool will help you schedule all your social media at one time.
Mailchimp: Send newsletters for free using Mailchimp.
Read more from Maribel Garcia Valls, MPH, ACC.
Scoop.it is a robust content curation technology that assist users to save time finding the content needed. This intuitive publishing platform allows publishing to be easier to reach goals. Scoop.it’s smart suggestion engine crawls more than 30 million web pages every day to minimize efforts to find great content. Discover how to automate content through the big-data semantic technology by simply entering a few keywords and the platform will find content gems to easily curate and publish content to your social networks, web sites, blogs, and newsletters.
To get started, find a topic which is the subject matter wanted. Use Scoop.it to help curate and publish content. It consists of a topic title to identify the subject; one or several keywords that Scoop.it will use to search and suggest content related to that topic; the language to be used for that topic; and a topic page that will archive and display all the curated content to publish on that topic to be used as a blog or content hub.
When users sign up for their account, the first thing they will be prompted to do is to create a topic. Next, to select the language for these suggestions to curate and receive content suggestions in. Next users enter a few keywords that are related to the content that is planned on being shared on the topic page. These can be adjusted later. Scoop.it will use these keywords to generate sources for Suggestion Engine and feed content that comes from these sources from around the web.
Make the most of the Scoop.it suggestion engine by prioritizing the freshness or relevance. Users can prioritize freshness and get recent content first. Users can monitor specific sources on specific keywords and manually add these sources to Scoop.it Smart Suggestion Engine to see content suggestions from manually added sources that match your keywords. For example, to curate content from influencers in a particular industry can use the process to add to blogs as sources and turn off the Scoop.it Suggestion Engine. Only content will show up with the availability to platforms.
Local Search Engine Optimization (SEO) is an essential and efficient strategy for businesses that want long-term success across search engines. With the rise of mobile devices, such as Apple watches, proximity-based searches will continue to grow in popularity, and local searches will be determined by hyper-specific locations. Since local searches often lead to in store visits or purchases, there is no denying the value of ranking locally. There are a few steps that will help with local SEO:
- Claim your Google My Business page and fill out all your essential business information. This allows a combination of social, search and Web initiatives into one dashboard.
- Make sure to ask your customers for reviews for different recommendation sites. In some cases it may be appropriate to create a page on your website that shows all the review options, or you can send out emails to past clients asking for feedback.
- Use social media to engage and generate traffic to web site. Use online conversations to attract your ideal clients.
E-mail campaigns are a successful way to grow your business and stay connected to your ideal client to communicate new, updates, and continued products/services. Are you making use of all your online touch points to grow your e-mail list? Here are some areas you may want to assess closer to make sure you are making the best use of your online presence to grow your e-mail list:
- Add a sign-up form to each page of your web site to collect emails from people who visit your site. Make sure to be specific of what type of information they will be receiving.
- There are a number of non-intrusive tools you can use to promote your email list through a popup message that shows up when accessing your site.
- Collect email addresses when people are making a purchase, but be sure to indicate they’re opting-in to receive future emails from your company.
- Add a link with an option to sign up to e-mail reminders to your online listings such as Yelp, social media accounts, etc.
- Add a sign-up link to your next online survey.
LinkedIn ProFinder program is designed to help freelance and independent marketers in the Austin, Texas Area find new clients. Some questions to ask yourself if you meet some of the key qualifications LinkedIn is considering when evaluating independent professionals to join pilot program are:
- Are you a freelance or independent professional?
- Are you experienced in your industry?
- Is it clear from your profile what kind of clients you serve?
- Do you have a complete LinkedIn profile?
If you can answer yes to these questions, then you may be a fit for LinkedIn ProFinder!
Learn more about applying to become a part of the LinkedIn ProFinder pilot program .
There are five main pieces LinkedIn is considering when viewing what they consider a successful profile:
- Profile photo – A professional profile photo is the key to making a good first impression. Your photo should be clear, warm, and memorable.
- Headline – It’s important to make sure that your headline matches the services that you originally selected on ProFinder, otherwise your specialties become unclear.
- Summary – Your summary is a great place to highlight your passions and accomplishments in your own words. This is a valuable section that helps you stand out.
- Recommendations – Recommendations are absolutely essential, as they can be the difference in whether or not you’re hired. Please bear in mind that it’s quality before quantity! A great recommendation has three parts:
- Clearly defines your role in the project and its completion
- References the skills utilized
- Includes a date
- Long form posts – The quickest way to build your brand is with LinkedIn’s publishing platform. You can write about anything from industry trends to career accomplishments. It’s important to write about what you know as these posts will help establish yourself as an industry expert; they will be clearly displayed on your ProFinder profile and they’re also available to all LinkedIn members, not just your network.
Using these five keys to a complete and professional profile will help you make a great first impression with potential clients.
When branding your company, it is important to use your keywords consistently through your communications offline and online. These are the words that people will recognize with your brand.
- Make a list of 10 words that describe your business and look at all your marketing materials to see if these words consistently are including in areas like your website, social media accounts, elevator pitch, business cards, etc.
- Test your keywords at speed networking events and evaluate reactions. Use this method with your spouse, children or co-workers to tell you without looking what makes your business special. If they can’t quickly answer, then you’re not emphasizing your keywords enough.
- Evaluate your keywords are the best words you can use to differentiate yourself from others in your industry. Adjust words until the communication is clear.
Sending surveys are great for collecting customer input about your product or service, better customer service, and the data received can even be used to create content to communicate to your ideal client. When asking people to participate, it is important to keep in mind that more and more people are taking surveys on their mobile devices. This makes it important to design your surveys with the mobile experience in mind.
These tips will help increase valuable responses to surveys:
- Multiple Choice is the best option for a great mobile survey experience.
- Open ended questions should be limited to 1 – 2 questions per survey. Remember this may be one of the most challenging types to analyze.
- Keep surveys as short as possible to minimize dropouts.
- Limit the number of questions per page.
- Test surveys on different mobile devices before sending to others.
- If inviting people to take your survey via email, keep the subject line and email content short.
Foodshot handpicks food photos from around the web making it an excellent source for anyone needing images in this category. New, curated hi-res photos are added each day, from sites where photos are distributed for free use. These pictures are distributed and shared under the Creative Commons Zero license. This means the person who is associated with the work with this deed has dedicated the work to the public domain by waiving all of his or her rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law. The photo can be copied, modified, distributed and perform the work, even for commercial purposes, all without asking permission or giving attribution of any kind.
Users also have the option to contribute with food photos on Foodshot. If submitting a photo to this web site, the image will be reviewed and published under the same license rule when Foodshot decides that it fits within the Foodshot profile under the many photo essays.
WordPress is a free open-source content management system and is the most popular blogging system in use on the web at more than 60 million websites. WordPress powers over 24 percent of the internet for consumers and web professionals which rely on the platform to create a unique online presence. With a wide variety of templates, plugins, and other choices, WordPress is the platform I recommend to small businesses wanting to create a site. Here are some tips to keep in mind when creating and managing your site:
- Be strategic and plan how the site is organized. This will affect your Search Engine Optimization (SEO), user load times, and how long visitors stay on the site. Take time to choose the best theme for your WordPress blog. Free WordPress themes can be found at WordPress Themes Directory. Themes can also be purchased by theme providers like: Elegant Themes, Themify, or ithemes.
- Add tags with keywords to content including photos on site.
- Use the Broken Link Checker plugin to search all links within the WordPress site to get notified about broken links by email or via the dashboard so that these may be corrected as soon as possible. Having broken links on a web site affects SEO and may discourage viewers from continuing to visit the site.
- WordPress is constantly rolling out updates and bug fixes to its platform. It is critical to keep the backend updated to prevent sensitive data and files from being vulnerable to malicious activity.
- Use an analytics program like Google Analytics that offers a wide range of free services that can be used to monitor website traffic, keep track of visitor behavior on the site, and monitor keywords that can generate more traffic to a site. Google Webmaster Tools is also recommended to get data, tools and diagnostics for a healthy, Google-friendly site.
- Use Plugins like BackUpWordPress to back up files and databases from web site and allow future backups to be scheduled automatically.