Why Your LinkedIn Headline is Important

The headline on your LinkedIn account is a short text below your name in the introduction section on your profile. It may be short but can make a big difference on whether someone takes extra time to find out about you. Find out more about what makes the headline on your LinkedIn account so important below:

  • Your LinkedIn headline appears in Google search results. Google picks up this short description and displays it. If you Google your name, your LinkedIn profile and this description will come up.
  • It may be the first description someone reads about you and you want to make a great first impressions.
  • When you ask to make a new connection, most of the time this is what the person first notices about you.
  • Use the headline to further brand yourself.
  • Its a quick way to encourage people to click on your profile.

Now that you know your headline on your LinkedIn Profile is important, find out how to create the right one.

Consistency Throughout Your Personal Brand

Looking for the secret to grow your influence and have more people thinking of you as a the solution to their problems?  The key to achieving this is brand consistency from your in person presence to all online platforms that should mirror you offline. When creating content to market yourself,  stay cohesive, clear, consistent and aim to serve a specific audience.  When being strategic about your personal brand, consider the two below.

Expertise

Position yourself as an expert, thought leader, or influencer in your field. If you feel you are lacking in certain areas to be an expert, work on getting a certification, additional education, or experience. Write education blogs and offer workshops that make knowledge shine.

Memorable Brand Story

Storytelling is the key to effective communication of your personal brand. No one has the exact story as you. Each person has different paths to get them where they are now that include their experiences and accomplishments.

A strong personal brand ultimately aids recognition and helps you meet your goals.

Professional Women Virtues and Dress for Success Austin

I recently had the opportunity to instruct a workshop for Dress for Success Austin‘s  The Career and Professional Elevation (CAPE) Program. This program supports women as they address obstacles to securing employment. Through the tools and resources they receive, participants are empowered to continue and succeed in their job searches.  I covered tools for the job search; including resumes, cover letters, and LinkedIn.  We started the discussion by discovering what their ideal job would look like and then went more in detail about researching and using the correct keywords for personal branding.

Someone’s personal branding is the impression that their presence whether online, on paper, or in person leaves on others.  With this said, I could not help but notice a sign posted on the wall listing virtues of professional women.  It is important to take time to consider the strategy for your personal brand, but it is also the small consistencies in a person that leaves a lasting impression.  Some positive habits saw on the list were introduces herself to new members, dresses professionally, and makes eye contact when shakes hands. As an organizer and speaker I truly appreciate RSVPs online at least the day before and thanks the speaker.  I am pleased to say I received appreciation from each attendee and questions were asked at appropriate times.

I was happy that through my skills as an instructor I was able to help support the mission of Dress for Success Austin.  They have volunteers and supporters that empower women to achieve economic independence by providing a network of support, professional attire and development tools to help them thrive in work and in life. If you are interested in getting involved or are in career transition and need this amazing organization, visit their web site https://austin.dressforsuccess.org .