Yelp.com publish crowd-sourced reviews about local businesses. Yelp uses automated software to recommend the reviews considered to be the most helpful to the Yelp community based primarily on quality, reliability and the reviewer’s activity on Yelp. Some reviews made to businesses do not make the cut and are therefore not factored into this business’s overall star rating. The below video explains more:
To find filtered reviews scroll down to below the reviews listed on your profiles, to the clickable link “Other reviews that are not currently recommended.” As you sift through filtered reviews, you may come across good reviews that you would like to see free from the filter. Once you find a good review, simply copy and paste the first few lines of the review into Google, if you cannot find it right away, add parenthesis around the text and click the link to the page of the person leaving a review. Three buttons below the review, useful, funny and cool. According to Yelp’s explanation of its review software, the company aims to show “useful” reviews. In order to get your votes released from the filter, you will need to get people to vote your review as “useful,” and for the sake of appearing natural, a few “funny” and “cool” votes won’t hurt anything either.
The votes must meet three factors for Yelp to consider authentic to release filtered reviews.
The votes need to come from unique IP addresses
The votes need to be spread out over several days to look real
Getting some votes from people with active Yelp profiles is very helpful.
As more consumers are looking online to decide for providers of service or product, companies must take control of their online reputation. Some considerations to keep in mind to ensure you are building the best name for your business are:
Goal set on how often to search online conversations about your company and on sites that may have new company reviews like Yelp, City Search, etc. Check social media sites that comments about the company can be added.
Set up and make sure to correct any online information that may be outdated or can be improved.
Actively seek out recommendations from satisfied customers by adding review site icons and live links to your company’s web site, newsletter, and/or any other communication.
Do not be detoured by bad reviews. Criticism may reveal places in your business that can be improved. The smart consumer will be wise enough to recognize that at times a company will come across difficult customers that will never be pleased. Having several great reviews will distract attention from the negativity.
Enhance your business page on Yelp
Yelp operates as an online local guide that consumers can add reviews about their experiences with businesses. Yelp has many features that companies are not taking full advantage of:
Claim your business and make sure all contact information is accurate.
Add web site link to business profile.
Complement and allow your business profile to stand out with pictures of previous jobs.
List the company’s specialties with the use of key words.
Explain the history of the company to help prove expertise.
Give a face and personality for the consumer to relate to by adding information about the company’s owner.