Invitations for more follows on LinkedIn

The more followers you have on your LinkedIn business page the much easier it becomes to promote your brand initiative.  And now it’s much easier to add not just followers to your LinkedIn Page, but personal connections who might be more likely to evangelize your brand and your content.

In the “Admin Tools” section in the upper right corner of the home page of your LinkedIn business group or page, simply click “Invite Connections” and you’ll have the opportunity to send a follow invite to any of your LinkedIn connections. Be sure to encourage the rest of your LinkedIn Page admins to comb through their connections as well.  Keep your community-building efforts on by encouraging your peers to personally invite members who might be interested in your LinkedIn Page or LinkedIn Group.

The importance of using Google My Business

A Google My Business Profile helps ensure that people find your business when looking for products and services like yours in their local area. Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor. Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile also improves your local SEO.

Google My Business provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details and most importantly a link to your website. The best part, using Google My Business is free to create your Business Profile on Google. Create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers.

Tips for Meetup success

Meetup is a social networking site that allows you to find and join groups related to your own personal interests. However, instead of just talking about these interests online, Meetup is used to organize offline and in-person meetings in your area. Whether you are a member of groups or an organizer there are ways you can have success using this platform.

What would be successful to you? Know what you are looking to gain from being a part of the social site so your potential success is measurable.  Take the time to understand the purpose.

Who are you looking to meet? Depending on your goals, think about what type of connections are you looking to join.

When does the group meet? Ask yourself if the date and time works for you and attracts the people you are hoping to meet.

Where does the group meet? Consider if the area is where you are looking to make connections. Don’t be scared to narrow your location to a certain zip code.

How does the group make me feel? This is the most important part to the success of the equation. If attendees leave the Meetups feeling good they will be sure to make arrangements to come back. This means you will have the core group of attendees, and new ones.  This means the group is sure to grow. Whether an attendee or organizer, you can continue to reap the benefits of the group.

 

Images that grow your brand

Consistent images can make your brand. There are different factors that need be considered when creating and using images. The use of elements like bold colors, illustrations, unexpected photos, or photos of real people that match your target audience get the attention needed to grow your brand. 

Consistency is key for your audience to recognize your brand in the feed. Consistency has a big impact when you are trying to grab attention of consumers being bombarded with so much other information. Images that recall memories that touch the senses make long lasting impressions to viewers.  If someone in your target audience sees a piece of content they find relevanthelpful, and valuable and a few days later, if they see the same color, same icon, and same style it’s more likely that person will recollect your content and identify it as valuable. It stands a much better chance at being clicked on by that potential customer that now finds your information trustworthy. 

All the images don’t have to look exactly the same for every post, but having a consistent and repeatable visual style helps with brand recall and builds resonance. There are certain elements to your social media artwork or images that will help you stand out to potential customers.  Here are a few for you to consider. 

  • Color is the first way a brand creates their presence. Create brand guidelines to maintain consistency. Be sure your font has enough contrast to the background for readability.
  • Shapes are another area that helps brands be memorable. Try to be consistent and stick to the shapes that will give your brand the identity it needs to stand out.
  • Photos of real people that reflect who your ideal client is and reflect the emotion your product or services makes them feel so that they can visualize themselves with your product helps spread your message. 
  • Fonts that are at least 16 pixels is recommended.  If your brand doesn’t have a standard font yet, try out a basic Sans Serif font such as Helvetica or Open Sans.  Stay away from fonts that will distract from your message.  

When looking to develop standout creative, look for that balance among the different components that build your brand. It will undoubtedly lead to great outcomes.  

 

Visual content for your social media

With so much that users have to look through when scrolling their favorite social sites, it is almost impossible for brands to stand out if not paying attention to the visual factor. Consider how humans think. The human brain processes images 60,000 times faster than text. What that means is that half of the brain is devoted to processing visual information.  

Create scroll-stopping visuals for viewers. Once they’ve paused, you have less than 8 seconds of their attention.  Make sure that your message conveys your value and convince them to take a next step with your brand. 

Why have a strategy for your social media content?

Whether on LinkedIn, Facebook, Instagram, or any other social platform, it is important to have a strategy for your online presence. A strategy gives the brand a distinct and cohesive plan. Having a strategy influences how potential customers think of your company.  Consider the narrative, themes, visual identity and tone of voice of your content. Creating a plan and being strategic with this plan allows for the brand to stay consistent.  To stand out, companies need to create a unique visual identity and support it with an authentic point of view.

For users that need to use stock photos, consider branding the photos as much as possible and using the space on the images for branding purposes with text or keywords.  Content strategy, creative strategy and creative design all work together to create your brand’s social media identity and style.  In sync, all three will complement each other. 

Don’t keep your Meetup group a secret

The Meetup platform announces new groups to members who have expressed interest in a certain range of topics. If you are an organizer, is that all you will have to do to get the word out about your group? Chances is that is not going to be enough to get people to join the group and be active. There are other steps you will have to take.

Share information about your group on social media.  Use keywords and phrases to attract friends or their contacts on your social sites. Use hashtags to be searchable by new people.  Use groups on sites like LinkedIn and Facebook to distribute information about future activity about the group. Tag appropriate collaborators.

Be found on Search Engines. Meetup has a strong presence on the web. use this to your advantage. Use keywords on titles,descriptions, and location indicators to show up higher on a search.

Cross promote with others that serve the same audience. Share your group details at community spaces that make sense like the location where you will be meeting, libraries, and co-working spaces.  Be sure to get permission.

Ask your active members to help spread the word. Have your active members help spread the word about your group.  Take many pictures and let attendees know where they will be posted. Share exciting news about the group.

Invite friends and colleagues that may be interested in the group.  Don’t forget the people you already know and ask them to invite others. 

Want to reduce emails from Nextdoor Application

Nextdoor is a social networking service for neighborhoods.  This application can be good for users to know more of what is going on in their area and for business owners to find potential clients in their area that seek out recommendations for services the business owner offers.

Like any other platforms the emails can get out of hand.  Here are quick instructions on reducing some of these emails.

  • Click underneath your profile icon and select settings.
  • Select Notifications option on the left.
  • Select the items you would prefer to turn off.

nextdoor notifications

 

 

 

 

 

 

 

 

Want to receive less or no emails from LinkedIn

Are you receiving too many emails from LinkedIn?  Want to minimize these messages? A few clicks and your email preferences can be adjusted on LinkedIn to either eliminate these emails or change the frequency on how many times you are receiving them.

To manage types and frequency of email:

  • Click the  Me icon at the top of your LinkedIn homepage.
  • Select Settings & Privacy from the drop down.
  • Click the Communications tab at the top of the page.
  • Under the Channels section, click Change next to Email frequency.

Email frequency

 

 

 

 

Remove check from complete categories you wish not to receive mails from .

email categories

 

 

 

 

 

Or  take off check specific areas from each category you would like to not receive emails from.

specific areas

 

 

 

 

 

 

Or the frequency can be adjusted.

weekly

 

If planning to eliminate emails, be sure that your LinkedIn profile is being checked frequently.

Alignable, The Local Business Owner Online Network

With over 1,000,000 meaningful relationships already established, Alignable is an online network exclusively for local business owners. Alignable members establish a personalized core network of trusted industry peers who align with their goals, needs and target customer base.

Alignable is active in over 8,000 communities.  Members have the opportunity to meet fellow business owners nearby, network, generate customer referrals, co-promote, ask questions and benefit from word-of-mouth marketing through discussions and knowledge sharing.

Business owners have the opportunity to connect in their community for free on Alignable by:

  • Networking: Connect with the business owners in your community you want to meet  with.
  • Word of Mouth: Increase local awareness for business by sharing promotions, events and content.
  • Referrals: Get more referrals by building trusted relationships with local business owners nearby.

Alignable