Ingredients for a Successful Email Design

When someone opens your company’s marketing campaign e-mail, there are certain key elements that should be included to drive brand awareness and increase sales.  Here are the top four fundamentals that should be considered: 1.  Logo and colors are going to be the first things to stand out. Use these design elements consistently so your email […]

Engagement Matters

Social Media platforms are created for engagement. In fact platforms like Facebook increase your organic reach on the feeds of people who you have already interacted with. You can reach more people on social media simply by replying to comments and initiating conversations with them. Your social media presence in increased  when your connections relate […]

Ways to Increase Your Website’s Conversion Rate

Your web site has been made.  How do you get visitors to your site to paid customers? Here are three ways you can add to your website today to increase how many people visit your web site to how many of these visitors make a purchase or use your services. Using testimonials on your web site […]

Easel.ly Create Infographics

Easel.ly is an easy-to-use tool made for users to be able to create fun, attention grabbing infographics to be used on the web for social sites.  This is extremely helpful in visually representing both statistical and non-statistical data. The tool is free to use, but you do need to set-up an account to create an account. […]

Facebook Recommendation Feature

Whether you’re looking for a bakery or a barber shop, a veterinarian or a vacation rental, Recommendations helps you find it. Get exactly what you need from the friends who know you best by requesting a Recommendations from your contacts on Facebook by following this link:  https://www.facebook.com/recommendations/learn/ and click on Ask for Recommendations button.   […]

Two Useful Facebook Features You May Not Know

These are two Facebook features you may not be aware of that I thought you may find useful: Want to see the history between another Facebook user and yourself? To see photos and old conversations with your contacts on this social site, click the ellipsis icon in your friend’s profile and tap ’See Friendship.’ To view how people […]

Find Trending Topics on Facebook

People from all over the world gather every day to share their thoughts and participate in real-time conversations on Facebook. Here is the way to find the most popular conversations, trending topics. To the right of the News Feed, you can see a list of topics that have recently spiked in popularity. The list is personalized, including […]

Inspiration for Blog Content

Find yourself staring at your computer screen with no words or ideas to create a single blog? Have your blog goals taking a turn to a deep dark abyss?  I have good news so do not despair.  Inspiration is hiding all around you just waiting for good content to be discovered. Here are a few […]

Web Site and Social Media Class at Economic Growth Business Incubator (EGBI)

Austin’s a great city for small business. Economic Growth Business Incubator (EGBI) embraces the spirit by bringing historically under-served individuals support to help make them successful business owners. That includes training, coaching and more, delivered in a comfortable environment in either English or Spanish. Staff meet with clients at their individual level as they start, grow and sustain grassroots businesses, […]

Yelp’s Three New Features

Yelp introduces three new features to their crowd-sourced review site for local businesses: Yelfie- Yelp users now have an opportunity to take a check-in photo when visiting a business on Yelp. The camera then flips or reverses so the user can take a picture of themselves. This information, along with the business name and the user’s rating […]