Creating an effective social media campaign can mean the difference between having an audience or not to your next event. Knowing when and how to push information out on each platform is key to the marketing campaign.
The first stage is making the announcement with colors that help brand the event and all the information the potential audience will need to take an interest in the event. This should include the Ws (who, what, when, where, and why ) and cost. The biggest mistake that can be made is not including a way to easily take an action and register. Create early bird ticket sales, if the option can be available. Be sure to double check all details are correct.
Continue to build hype throughout the campaign will get people talking about your event and sharing with others. Social ads like Facebook boost or Instagram stories can be key to keeping the event relevant to potential audiences. Keep ticket sales from going stagnate by posting interactive content or posting eye-catching photos.
The last faze of event promotion is to convert all those still considering attending, but have not taking an option. Share interesting tidbits about the event more often. Countdowns to events help create excitement and last minute purchases. Have a good strategy in place, and be a rock star to your next event campaign.