When talking about online presence, Search Engine Optimization (SEO) is the most frequently used term. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
The key to success with this is content strategy and using keywords. Here are a few ways to accomplish this:
Analyze what are your keywords. Create a list that includes your site URLs along with page information like the target keyword, headline, meta description, and internal links. This audit sets the stage for executing strategy adjustments that should improve your rankings and results.
Sorting your content by targeted keyword and pay attention which pages have the same targets. Select which piece of content is the strongest for each keyword, the page that you’d most prefer for search engines to send visitors to. This is the one which should likely be targeted for that keyword. You can also start the process of optimizing your other content pages to target new, different keywords. Be sure to also match your most impressive content work with the most advantageous keywords. This could mean keywords that are the most popular in searches overall, those most common to your particular industry, or those that have the least competition (your niche).
Create an ongoing system of checking and maintaining content by proactively avoid future issues. A successful content strategy will allow new content to flourish by keyword.