Customer journey maps
A customer journey map is a very simple diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. Use your customer journey maps to understand which touch points customers experience as they interact with your brand. […]
Brand at all the customer touch points
Brand touchpoint is an individual contact point between the customer and a company’s brand. Most companies have upwards of 100 different brand touchpoints. These are interactions with the brand, ranging from in-person selling to email marketing messages. It is important to review customer touch points to make sure the brand is consistent throughout different experiences. […]
Brand Your E-mails
Branding your emails helps your business stand out when opened by your contacts. Making sure your business is recognizable, allows your clients to quickly associate an email with your business. It will also help you build familiarity with potential customers who signed up to learn more about what you have to offer. Here are a few points to […]
The Importance of Color to Your Brand
By: Monica Peña (@MUNDUmedia) As Pantone, the global authority on color, celebrates its 50th anniversary; it is a good time to reflect on the influence of color way beyond fashion. If used consistently through a brand’s marketing, the use of certain colors can trigger the senses and certain memories. The use of two or more […]