Customer journey maps

A customer journey map is a very simple diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination.  Use your customer journey maps to understand which touch points customers experience as they interact with your brand. It helps to understand how your customers see your brand, how they interact with your products and gain insight into the pain points they’re facing that keep them from purchasing.

Create a customer journey map

Step 1: Set your targets.

Step 2: Create buyer personas.

Step 3: Identify motivations and pain points.

Step 4: Map out the buyer’s journey.

Step 5: Maximize your touchpoints.

Step 6: Analyze.

Step 7: Revise.