Are you several pages away from ranking first on an organic Google search? Spent lots of money on a web site, but the clients you would like can’t find you? It is time to concentrate on key factors to improve these results.
Sometimes less is best. Targeting qualified and relevant traffic is better than having huge views that will never use your product or service. Be sure to know who your ideal demographic is. Pay attention to user patterns; including the time readers spend on web page (engagement rates) and what they do while there. The goal is not to get huge traffic, but traffic that will convert into an action.
Search Engine Optimization (SEO) is something that needs to be worked on consistently and long term. For companies expecting instant results, this will not happen. Shares and creating amazing content help with SEO, but there are other factors that help. Website performance, technical SEO, A/B testing, analytics, and tweaking your content over time can prevent a web site from making it to the first page of Google search results. Create a checklist and make sure these items are being worked on regularly.
It should be standard practice for your organization to look at your most valuable content every 6 months, update it, and refresh it. Make sure there is enough content to compel a reader to take an action.
It does not matter the amount of traffic to your web site, there is no benefit to having a site that is too confusing for a viewer to take an action. Evaluate the layout of your web site. Content strategy brings people to a site and entices potential customers to know more about your services and products. Make visitors have a good experience on the site.
Easel.ly is an easy-to-use tool made for users to be able to create fun, attention grabbing infographics to be used on the web for social sites. This is extremely helpful in visually representing both statistical and non-statistical data. The tool is free to use, but you do need to set-up an account to create an account. Simply go on Easel.ly and either use your e-mail ID, or log-in directly with Facebook, or Google+.
Start creating your infographic using one of the many templates you see under the Public Visuals tab right after you sign in. You also have the option to upload your own background images and create your presentation from scratch with the many customization options.
Instead of having a North Austin Influencers‘ mixer this month, we have been invited to go south on July 30th and participate in the 7th Annual Summer Shindig organized by Pierpont Communications, one of the largest independent public relation agencies in the southwest.
Hosted by seven organizations, Summer Shindig is the best place in town to meet new connections while enjoying Cedar Door’s famous mini-Mexican Martinis and tasty Tex Mex appetizers.
North Austin Influencers™ is created and organized by MUNDU Media. The group’s mission is to bring people together to exchange ideas, learn through educational workshops and mixers using the expertise of top industry professionals while providing marketing opportunities to businesses.
As Pantone, the global authority on color, celebrates its 50th anniversary; it is a good time to reflect on the influence of color way beyond fashion. If used consistently through a brand’s marketing, the use of certain colors can trigger the senses and certain memories. The use of two or more colors can generate brand awareness any time these color combinations are used. It is particularly important that colors are consistent throughout branding, whether used in web sites, newsletters, business cards, e-mail interaction, and especially in logos.
The strategy of color selection is important depending on what the target audience is and/or what the company will stand for. Companies that tend to be trend setters and can be more versatile about changing their image frequently, follow the present color trend. Whether you’re going for earthy hues to show your earth conscience or bolder colors like red to stand out to a different viewership, this detail is one that needs much consideration.
Take a look at this fun info-graphic that celebrates 50 Years of Pantone Color and shows various colors from wardrobe shades, social media top colors, to choices used in creating brands. Pantone color info-graphic