Easel.ly Create Infographics

Easel.ly is an easy-to-use tool made for users to be able to create fun, attention grabbing infographics to be used on the web for social sites.  This is extremely helpful in visually representing both statistical and non-statistical data. The tool is free to use, but you do need to set-up an account to create an account.  Simply go on Easel.ly and either use your e-mail ID, or log-in directly with Facebook, or Google+.

Start creating your infographic using one of the many templates you see under the Public Visuals tab right after you sign in. You also have the option to upload your own background images and create your presentation from scratch with the many customization options.

Find out how to get started:

Summer Shindig 2015

Instead of having a North Austin Influencers‘ mixer this month, we have been invited to go south on July 30th and participate in the 7th Annual Summer Shindig organized by Pierpont Communications, one of the largest independent public relation agencies in the southwest.

Hosted by seven organizations, Summer Shindig is the best place in town to meet new connections while enjoying Cedar Door’s famous mini-Mexican Martinis and tasty Tex Mex appetizers.

Space is limited, if planning to attend, attendees must register to ensure your spot at this event at: http://www.eventbrite.com/e/summer-shindig-2015-tickets-17157068253

COST is $35 per person.

Host organizations of the 2015 Summer Shindig are:

Women Communicators of Austin
Public Relations Society of America, Austin chapter
Austin Advertising Federation
North Austin Influencers

International Association of Business Communicators, Austin chapter
Society for Marketing Professional Services, Austin Chapter

summer shindig

 

North Austin Influencers™  is created and organized by MUNDU Media. The group’s mission is to bring people together to exchange ideas, learn through educational workshops and mixers using the expertise of top industry professionals while providing marketing opportunities to businesses.

The Importance of Color to Your Brand

By: Monica Peña   (@MUNDUmedia)

As Pantone, the global authority on color, celebrates its 50th anniversary; it is a good time to reflect on the influence of color way beyond fashion.  If used consistently through a brand’s marketing, the use of certain colors can trigger the senses and certain memories.  The use of two or more colors can generate brand awareness any time these color combinations are used.  It is particularly important that colors are consistent throughout branding, whether used in web sites, newsletters, business cards, e-mail interaction, and especially in logos.

The strategy of color selection is important depending on what the target audience is and/or what the company will stand for.  Companies that tend to be trend setters and can be more versatile about changing their image frequently, follow the present color trend. Whether you’re going for earthy hues to show your earth conscience or bolder colors like red to stand out to a different viewership, this detail is one that needs much consideration.

Take a look at this fun info-graphic that celebrates 50 Years of Pantone Color and shows various colors from wardrobe shades, social media top colors, to choices used in creating brands. Pantone color info-graphic

 

 

Goal Setting for the New Year’s Marketing Efforts

By: Monica Peña   (@MUNDUmedia)

When communicating the value of services or products to potential customers and clients, there are several things to keep in mind to make sure your company is always moving forward.

Keep the consumer in mind. Efforts should always have the correct target audience.

Be realistic. Make sure to create goals that can be accomplished.

Incorporate action items in your schedule. Taking time to strategize on the requirements to make your goals achievable will make all the difference.

Determine how to measure outcomes. The benefit of creating metrics is to define which efforts have favorable results and which do not.

When needed, modify. Don’t be scared to adjust goals as needed.

Remember that goals should not be handled as something for the far off future, but should be worked on in a consistent basis and reflected upon with pride when accomplished.

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