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Rules for creating a good logo to brand your company

Creating a good logo is crucial for building brand identity and recognition. A well-designed logo can leave a lasting impression on customers and convey the essence of your brand. Here are some rules to follow when creating a good logo:

  1. Simplicity: Keep the design simple and easily recognizable. Avoid clutter and intricate details that may not be easily distinguishable at smaller sizes.
  2. Memorable: Aim for a logo that is distinctive and memorable. It should be easy for people to recall and associate with your brand.
  3. Timeless: Avoid using trendy elements that may quickly become outdated. A good logo should stand the test of time and not need frequent updates.
  4. Scalability: Ensure that the logo looks good and remains legible at different sizes, from small icons to large banners.
  5. Versatility: The logo should work well across various platforms and media, including websites, social media, print materials, and merchandise.
  6. Appropriate color choice: Select colors that represent your brand’s personality and evoke the right emotions. Limit the color palette to avoid visual clutter.
  7. Meaningful: The logo should reflect the essence of your brand, its values, and what it represents.
  8. Originality: Aim for a unique and original design that sets your brand apart from competitors and avoids any potential copyright or trademark issues.
  9. Time and effort: Don’t rush the design process. Take the time to research, brainstorm, and iterate on different concepts to ensure you come up with the best result.
  10. Avoid complex symbolism: While a logo can have subtle symbolism, avoid using elements that are too complex or esoteric, as they may be misunderstood.
  11. Balance and proportion: Pay attention to the balance and proportion of the elements in the logo to create a visually pleasing composition.
  12. Consider different applications: Think about how the logo will be used on various materials and backgrounds. Ensure it remains effective and legible in different scenarios.
  13. Test with the audience: Once you have a few logo options, gather feedback from a diverse audience to understand how they perceive the design.


Remember that the logo is just one aspect of your brand identity. Consistency across all aspects of your brand, including messaging, visuals, and customer experience, is key to building a strong brand presence. If you’re not confident in your design skills, consider hiring a professional graphic designer to help you create a logo that accurately represents your brand.

Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.



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Vicky Valdez
Founder and Director of Business Development at LoneStar Foundation
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“Monica is a true strategic marketing professional...….she always recommends amazing tools and strategies that allow me to work more efficiently with the most impact."
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Deborah Snelgrove
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Margarita Foss
The Latina Emotional Coach
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