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Increase SEO to get more return on your investment

Are you several pages away from ranking first on an organic Google search? Spent lots of money on a web site, but the clients you would like can’t find you? It is time to concentrate on key factors to improve these results.

Sometimes less is best. Targeting qualified and relevant traffic is better than having huge views that will never use your product or service. Be sure to know who your ideal demographic is.  Pay attention to user patterns; including the time readers spend on web page (engagement rates) and what they do while there. The goal is not to get huge traffic, but traffic that will convert into an action.

Search Engine Optimization (SEO) is something that needs to be worked on consistently and long term. For companies expecting instant results, this will not happen.  Shares and creating amazing content help with SEO, but there are other factors that help.  Website performance, technical SEO, A/B testing, analytics, and tweaking your content over time can prevent a web site from making it to the first page of Google search results. Create a checklist and make sure these items are being worked on regularly.

It should be standard practice for your organization to look at your most valuable content every 6 months, update it, and refresh it. Make sure there is enough content to compel a reader to take an action.

It does not matter the amount of traffic to your web site, there is no benefit to having a site that is too confusing for a viewer to take an action. Evaluate the layout of your web site. Content strategy brings people to a site and entices potential customers to know more about your services and products.  Make visitors have a good experience on the site.

Web site seo

Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.

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Testimonials 

Vicky Valdez
Vicky Valdez
Founder and Director of Business Development at LoneStar Foundation
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“Monica is a true strategic marketing professional...….she always recommends amazing tools and strategies that allow me to work more efficiently with the most impact."
Deborah Snelgrove
Deborah Snelgrove
Events & visitor experience creator and Leader for Universities
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“Monica worked with me on a smart action plan on how to make the most of my online networking opportunities and presence."
Margarita Foss
Margarita Foss
The Latina Emotional Coach
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“Monica is professional and knowledgeable. We worked on getting my marketing efforts organized with a realistic to do list using a project management tool and improving my presence on LinkedIn.
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