Free ways a business can share their Facebook Page

Facebook pages are the main feature that a business can use on Facebook to build a free digital presence.  Once you know the page is complete with the essentials:  a profile photo, about section, Page username, and an action button, it is important to create posts that are relevant to your target audience. Below are […]

SMART Goals for your business


Smart goal stands for acronyms specific, measurable, attainable, relevant, and time. The Smart Goal process provides a frame where you can create a long term goal. These goals provide a time limit for you to work on the same goal. By doing this business’ are 70% more successful in achieving their goals thanks to regular […]

Ways to promote your next event using Eventbrite

Promote your event

Are you trying to plan a product or service launch? Do you want to offer workshops in your industry? Consider using Eventbrite as a tool to promote your upcoming event. Eventbrite Boost is the all-in-one marketing platform designed for event creators. Eventbrite Boost makes it easy to reach new people, engage your fans and followers, […]

Why Segment Your Newsletter List?

Email Segmentation

Are potential customers for your product or services receiving emails that seem to be communicating directly to them? If not, you may want to consider segmenting your email list so that the message you are sending out is more personalized. If you get your email marketing segments right, your customers will receive relevant emails packed […]

Invite your connections to follow your LinkedIn Page

LinkedIn Biz page invite

LinkedIn Pages allow LinkedIn members to discover and connect with individual companies and learn more about each organization’s brand, products or services, career opportunities, and more. LinkedIn Company Pages were developed to give your company a home base and reach your audience on the network. Super Admins to the pages can view analytics and create […]

Avoid your newsletters from going to spam folders


Newsletters are one of the most powerful digital marketing tools you can use since it allows you to communicate directly with your prospects and customers in a personalized way by serving valuable content and relevant promotions straight to their inboxes.  Make sure you are taking advantage of this tool and the emails are not going to […]

Creative ways to spread the word about your business

Spread word

There are several ways you can start spreading the word about your business. Reach out to professional partners and ask if you can write guest posts for their blogs. Think about organizations that your ideal client may be a part of. Then contact organizers if you can do a free workshop. Publish content on social […]

The importance of using Google My Business

Google My Business

A Google My Business Profile helps ensure that people find your business when looking for products and services like yours in their local area. Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor. Your Google My Business listing shows searchers where and how to […]

Tips for Meetup success

Meetup success

Meetup is a social networking site that allows you to find and join groups related to your own personal interests. However, instead of just talking about these interests online, Meetup is used to organize offline and in-person meetings in your area. Whether you are a member of groups or an organizer there are ways you can […]

Images that grow your brand

Happy Person

Consistent images can make your brand. There are different factors that need be considered when creating and using images. The use of elements like bold colors, illustrations, unexpected photos, or photos of real people that match your target audience get the attention needed to grow your brand.  Consistency is key for your audience to recognize […]