Reasons to keep your LinkedIn Profile updated

Once you have created your LinkedIn account there are not too many occasions where you will have to give your profile a complete makeover. But it is important to keep it updated and review it regularly as circumstances do change for every professional. Plus when contacts visit your profile, you want to make sure how you are representing yourself offline matches your online presence. If someone Googles your name, your LinkedIn profile will most likely show up high on a search.

Updating your LinkedIn profile regularly ensures that you provide the latest information about your accomplishments, education, and projects. It also gives you a chance to review areas of your profession you may be missing. Are you lacking certain certifications or have not gotten involved in a certain groups?  Like a resume, you want to ensure the person viewing your profile know who you are and your accolades. Have you received recommendations from people you have recently worked with or a project just completed? When reviewing your profile, it is a great time to goal set since we are all a work in progress.

Improve Customer Experience with Point of Sale Technology

A point of sale (POS) system allows your business to accept payments from customers and keep track of sales. It sounds simple enough, but the setup can work in different ways, depending on whether you sell online, have a physical storefront, or more. Mobile devices such as Smartphone and tablet POS services can process payments and manage some inventory and customer information.  There are several ways that POS System can improve customer experiences with your company.

Provide Fast Checkout- Make a payment transaction on the spot as soon as your customers make a purchase decision whether at a vendor booth, storefront, or event online.   The barcode scanning function eliminates manual data entry and inventory errors. It makes checkout time quick!

Accommodates a Multitude of Payment Methods- Take advantage of every sales opportunity by meeting customer’s preferred payment method. Offer a wide variety of payment options to stay competitive and win customers like cash, credit and debit cards, mobile wallet and e-wallets payments, and gift cards.

Offer Prepaid Store Credit- This can entice your customers to return to your store and prepare for future big purchases.

Provide options for receipts- Offer buyers multiple options for receipts like direct printing of paper receipts, text, and sending email receipts.

Resolve Inventory Issues- POS system uses real-time inventory tracking, reconciliation, and inventory levels to make sure stores are always stocked,

Collect Customer Information- Collect customer data every time they interact with you. You can include the touchpoints on the POS experience journey so your customers can express their thoughts about your business.

Reward and Loyalty Programs- Loyalty programs are an effective customer retention solution that encourages higher spending and repeats purchases.

Customer journey maps

A customer journey map is a very simple diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination.  Use your customer journey maps to understand which touch points customers experience as they interact with your brand. It helps to understand how your customers see your brand, how they interact with your products and gain insight into the pain points they’re facing that keep them from purchasing.

Create a customer journey map

Step 1: Set your targets.

Step 2: Create buyer personas.

Step 3: Identify motivations and pain points.

Step 4: Map out the buyer’s journey.

Step 5: Maximize your touchpoints.

Step 6: Analyze.

Step 7: Revise.

Brand at all the customer touch points

Brand touchpoint is an individual contact point between the customer and a company’s brand. Most companies have upwards of 100 different brand touchpoints. These are  interactions with the brand, ranging from in-person selling to email marketing messages.

It is important to review customer touch points to make sure the brand is consistent throughout different experiences. Review online communication like Google search ads, newsletters, emails, and social media posts. They can also be physical, like a direct mail postcards or business cards. Check in and train staff on reflecting the same image with in-person interaction, like a live event or providing customer service in storefronts.

Develop a customer journey map.  This is a visual representation of the customer journey and see the story of your customers’ experiences with your brand across all touchpoints.

Creating the right headline for your LinkedIn Profile

A LinkedIn headline is the short description that appears right below your name on your profile. It is the first thing that gets noticed by visitors when they land on your profile. The best headlines get viewers to read more and leads to them taking further action.  Here are a few ways of correctly creating a LinkedIn Headline for your profile:
  • Be clear, compelling and specific.
  • Keep your LinkedIn headline simple.
  • Use keywords and be creative.
  • Be specific with your specialization.
  • Remember you can change your profile to suit the situation.

If you are not clear how important the headline is to your LinkedIn profile, take the time to read more here.

Why Your LinkedIn Headline is Important

The headline on your LinkedIn account is a short text below your name in the introduction section on your profile. It may be short but can make a big difference on whether someone takes extra time to find out about you. Find out more about what makes the headline on your LinkedIn account so important below:

  • Your LinkedIn headline appears in Google search results. Google picks up this short description and displays it. If you Google your name, your LinkedIn profile and this description will come up.
  • It may be the first description someone reads about you and you want to make a great first impressions.
  • When you ask to make a new connection, most of the time this is what the person first notices about you.
  • Use the headline to further brand yourself.
  • Its a quick way to encourage people to click on your profile.

Now that you know your headline on your LinkedIn Profile is important, find out how to create the right one.

Consistency Throughout Your Personal Brand

Looking for the secret to grow your influence and have more people thinking of you as a the solution to their problems?  The key to achieving this is brand consistency from your in person presence to all online platforms that should mirror you offline. When creating content to market yourself,  stay cohesive, clear, consistent and aim to serve a specific audience.  When being strategic about your personal brand, consider the two below.

Expertise

Position yourself as an expert, thought leader, or influencer in your field. If you feel you are lacking in certain areas to be an expert, work on getting a certification, additional education, or experience. Write education blogs and offer workshops that make knowledge shine.

Memorable Brand Story

Storytelling is the key to effective communication of your personal brand. No one has the exact story as you. Each person has different paths to get them where they are now that include their experiences and accomplishments.

A strong personal brand ultimately aids recognition and helps you meet your goals.

Improving your customer’s experience

Your company’s reputation has to do with your customer’s experience with you, your company, and then your product/service (in that order).  When taking into consideration the customer experience with your company, think of your customer touch points.  These are your brand’s points of customer contact, from start to finish. The beginning of your company’s journey with you may be finding your business online or on a paid ad, see ratings and reviews, visiting your website and then shopping at your retail store or contacting your customer service.  It is important to know all the touch points to improve the customer experience.

Figure out the touch points to improve:

  1. Identify what problem the customer is trying to solve by using your product/service. 
  2. Empathize with what the customer may be feeling or thinking in that moment
  3. Brainstorm potential ways to enhance the touch point 
  4. Define which key performance indicator would be influenced by any improvements so that you can determine if a difference was made by the change. 

Decide on the various touch points and work on improving one step at a time. 

1: The first impression 

How did they find you? Were they on a search engine, recommendation site, vendor booth, or networking event? If they were shopping on line, was your web site appealing and functional? If they were on a mobile device, was the font readable? How was the upload time? Was the person at the vendor booth or network event prepared, informative, professional, and friendly?

2: Communication

When the customer calls, emails, or fills out the contact area of your web site, do they get a response in a timely manner? Is the response accurate, friendly, and solves their problem?  When connecting with the customer, does the social media, future email campaigns, and phone calls meet the needs of the customer and memorable in a positive way. 

3: Time of the sale

Are the client needs met throughout the sale in a friendly manner.

Evaluate these touch points.  Then make meaningful and manageable improvements to your customer journey.

Using Streamyard to broadcast to multiple platforms

StreamYard is a platform where you can broadcast from your browser and can stream directly to various social networks.  Users can interview guests, sync comments, and brand every broadcast through live show to all audiences on multiple platforms at once. Backup servers make sure your livestream runs smoothly.

It is easy to quickly create engaging content with guests, show on screen comments/lower thirds, and brand your broadcasts with themes, overlays, and backgrounds.  StreamYard is is very user friendly for even the users that don’t consider themselves techy savvy.

Basic items are needed to go live on StreamYard: a camera, a microphone, and  streaming software. You will also need a good internet connection. Accessories can be added later to improve the quality of your live stream without too much effort.

Happy streaming!

When a contact ask you to resend a LinkedIn Recommendation Request

You’ve sent a LinkedIn request to one of your contacts, but when you follow up with them about writing you the recommendation they say they can’t find it. Now what?

If you go to their profile to make the request again, there will be a message that comes up that says a recommendation has already been sent to this contact. Don’t be concerned. There is an easy solution to this…

The original request will be in messages. Simply copy the message & link and resend so that a notification comes up on their profile that they have a messages.  Send them a regular email to let them know that they should have a message on LinkedIn from you with the request. You are ready to receive another stellar review.