Screen Shot 2022-09-06 at 1.30.16 PM
Screen Shot 2022-09-06 at 1.30.16 PM

Getting the Most Out of Your Conference Experience

By: Monica Peña   (@MUNDUmedia)

With South by Southwest (SXSW), a set of film, interactive, and music festivals and conferences that take place in the spring in Austin, TX and other conferences that are on my list to attend this year, I thought I’d share my top six ways to make sure to benefit from attending such events:

  • Strategize to create the best experience. Take time to research the event prior to attending. Have clear goals on why you are there and what you are going to accomplish.
  • Be prepared with appropriate clothing and comfortable shoes if applicable.
  • Think networking karma. Be supportive. Collaborate. Align yourself with industry leaders. Seek decision makers if required to accomplish goals.
  • Be open minded. It is always helpful to get others perspective on information you may already know. Leave with a few action items from what was learned from the conference. Remember that opportunities come in various forms.
  • Be visible online during the event. Use event hashtags and connect with persons of interest. Comment on event invitations.
  • The key is in the follow up. Connect with offline connections online. Have a short conversation on how to proceed after the initial conversation, and do it.
Photo via SXSW.com
Photo via SXSW.com

Monica Peña

Intuitive Marketing Coach and Strategist

Monica Peña is an enthusiastic entrepreneur with a proven method to help small businesses and professionals stand out in their local community through a combination of offline and online efforts.

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