Yelp introduces three new features to their crowd-sourced review site for local businesses:
Yelfie- Yelp users now have an opportunity to take a check-in photo when visiting a business on Yelp. The camera then flips or reverses so the user can take a picture of themselves. This information, along with the business name and the user’s rating of that business can be shared on social media.
Shareable Bookmark Collections- On October of 2016, Yelp introduced bookmark collections allowing users to curate and organize their own lists of businesses on the platform. Yelp is now allowing users to share these bookmark collections with other users by tapping the “share” icon.
AI-Driven Business Images- Yelp has started leveraging AL and machine learning to help identify the best of the more than 100,000 photos that are being uploaded to Yelp every day to appear on business pages. According to Yelp. “Over the past year, we’ve done extensive evaluation and analysis to improve the quality of the photos shown at the top of each business page.”