Small Business Saturday is the day created to celebrate the Shop Small Movement to drive shoppers to local merchants across the United States. Studies have shown that modest changes in consumer spending habits can generate substantial local economic impact. For every $100 in customer spending at a national chain, the total local economic impact is only $13. The same amount spent with a local merchant yields $45, more than three times the local economic impact. This year’s Small Business Saturday is on November 28th .
There are a couple of ways to get involved and be part of the these efforts:
- Local businesses can generate excitement by creating
a special event at their location. Merchants can attract new customers on this day by promoting this event on social media platforms and list the occasion on web sites that audiences turn to for local activities like Eventbrite. - Visit and shop at a local business. Be a part of Small Business Saturday 2015 and help our communities grow and prosper.
National collaborative efforts from Shop Small Movement create stronger bond between local businesses and the community; while aiming to reverse the trend of losing locally owned independent businesses. Be part of the movement.
